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BPHX $70

BPHX target price
70.00
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0
BluePhoenix Solutions Ltd.
Type
Public
Traded as NASDAQ: BPHX
Industry Technology
Predecessor A. Crystal Solutions Ltd.(1987–1996)
Crystal Systems Solutions Ltd. (1996–2003)
Headquarters Herzliya, Israel
Key people
Matt Bell, Rick Oppedisano, John Regan, David Wurman, Itai Ben-Dor, Yuri Steinschreiber, Florin Sunel
Services Business software
Number of employees
105
Website www.bphx.com

BluePhoenix Solutions is a publicly traded company, headquartered in Israel, that develops and sells modernization services for legacy information technology systems. Its shares are traded on the NASDAQ Global Market exchange. The company partners with systems integrators like IBM, Microsoft, Oracle and Dell to deliver its software and services.

BluePhoenix Solutions specializes in the modernization of corporate legacy databases and applications. The firm's automated translation platform serves as a base to provide services for clients updating legacy systems to more modern computing platforms.

BluePhoenix Solutions was founded by Aaron Crystal in 1987 under the name A. Crystal Solutions. Soon afterwards Formula Systems acquired control of the company, while the founder retained some of his shares and continued to serve as the company's CEO until 1996, when its name was changed to Crystal Systems Solutions and it went public on Nasdaq under the leadership of Dan Goldstein and his brother Gad. In January 1997 the company's shares began trading on what was then the NASDAQ National Market under the symbol CRYSF. Among the company's clients were Microsoft, Synopsys and Bank Leumi. In 2003 the name Crystal Systems was changed again, this time to BluePhoenix Solutions, subsequent to a merger of Crystal Systems with Liraz Systems, of which BluePhoenix was a subsidiary. BluePhoenix functioned as a subsidiary of Formula Systems until June 2007, when Formula sold its shares in the company to international institutional investors. In 2009, BluePhoenix Solutions acquired DSKnowledge Ltd. In 2012, a new investment group appointed Matt Bell CEO. Bell conducted a dramatic reorganization, strengthening the company's financials and refocusing on core legacy modernization solutions.

In February, 2004, BluePhoenix Solutions joined the Object Management Group (OMG), with full voting rights and the ability to submit proposals.

The company's translation platform converts customers from COBOL, Natural/ADABAS, JCL, ICL, IDMS, IMS and to modern platforms like C#, SQL Server, Java, DB2 and more. A project Ringmaster was promoted in 2013.

The company's management team in 2013 was Bell, Yuri Steinschreiber as VP of technology, Rick Oppedisano as VP of marketing and product management.

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