SharpSpring, Inc. (NASDAQ:SHSP) is a provider of cloud-based marketing automation software based in Gainesville, Florida.

SharpSpring, LLC was founded in January 2012 in Gainesville, Florida, by Rick Carlson and Travis Whitton.

In August 2014, SharpSpring was acquired by SMTP, a global email delivery service provider based in Cambridge, Massachusetts.

On December 1, 2015, SMTP changed its name to SharpSpring, Inc. and its stock ticker from ‘SMTP’ to ‘SHSP,’ as a move to unify all of its products under one brand name. At the same time, Carlson was named CEO of the combined company.

In April 2016, the GraphicMail product was discontinued and the GraphicMail customers were migrated to SharpSpring Mail+, a new product with select marketing automation features developed as part of the SharpSpring platform. In June 2016, SharpSpring sold the SMTP email delivery service product to j2 Global, a publicly-traded technology company specializing in business cloud services and digital media. In September 2016, SharpSpring had approximately 100 employees in its Gainesville, FL headquarters and relocated to Nimbus office building.