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SINA $43.26

SINA target price
43.26
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Sina Corp
Sinalogo1.png
Type of site
Public (NASDAQ: SINA)
Founded November 30, 1998; 18 years ago (1998-11-30)
Headquarters Shanghai, China
Beijing, China
Founder(s) Wáng Zhìdōng (王志東)
Key people Charles Chao, President, Chairman, CEO
Herman Yu, CFO
Hurst Lin, COO
LC Chang, Vice President
Industry IT, telecom, manufacturing
Products Sina Weibo, Sina Mobile,Sina Online,Sinanet
Revenue $1482 million (2011)
Employees 63,400
Website Sina.com
Sina.com.cn
Sina Sports
Sina Video
Alexa rank Increase 13 (August 2015)

Sina (Chinese: 新浪; pinyin: Xīn Làng) is a Chinese telecom company. Sina operates four major business lines: Sina Weibo, Sina Mobile, Sina Online, and Sinanet. Sina has over 100 million registered users worldwide. Sina was recognized by Southern Weekend as the "China's Media of the Year" in 2003.

Sina owns Sina Weibo, a Tencent Weibo-like microblog social network, which has 56.5 percent of the Chinese microblogging market based on active users and 86.6 percent based on browsing time over Chinese competitors such as Tencent and Baidu. The social networking service has more than 500 million users and millions of posts per day, and is adding 20 million new users per month, says the company. The top 100 users now have over 180 million followers combined.

It is the largest Chinese-language mobile portal. It is run by Sina Corporation, which was founded in 1999. The company was founded in Beijing, and its global financial headquarters have been based in Shanghai since October 1, 2001.

Sina App Engine (SAE) is the earliest and largest PaaS platform for cloud computing in China. It is run by SAE Department, which was founded in 2009. SAE is dedicated in providing stable, effective web deployment and hosting service for those corporations, organizations and independent developers. Now more than 300,000 developers in China are using SAE.

It mainly caters to the Chinese population around the globe, Sina stated that it has about 94.8 million registered users and more than 10 million active users engaged in their fee-based services (10,000 of whom are overseas Chinese in North America). It provides different services around the world, for example there are 13 access points within Greater China, and subsidiary tailored pages for overseas Chinese, which include Sina US, Sina Japan, Sina Korea, Sina Australia, Sina Europe and Sina Germany.

It is one of the four major business lines of Sina Corporation (NASDAQ: SINA). The rest of the major business lines are Sina Mobile, Sina Online and Sinanet.

The domain sina.com.cn attracted at least 3.3 million visitors annually by 2008 according to a Compete.com survey.

Sina Corp also owns Sina Weibo, a Chinese microblogging site, similar to Tencent Weibo, launched in August 2009. According to Sina Corp the microblogging site has more than 200 million users and millions of posts per day, and is adding 20 million new users per month. The company also said it now has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Sina Weibo.

More recently, Sina also released a "lite-blogging service" similar to Tumblr, called Sina Qing, as well as a location-based service, WeiLingDi.

In a survey conducted by Gallup (China) Research Ltd in April 2003, Sina was the most popular company in China, and was estimated to have three billion page data volumes every day. Also, it was awarded the "China's Media of the Year" in 2003 by Southern Weekend.

(Information based on Xin, 2002)

In March 1999, Stone Rich Sight Information Technology Ltd (四通利方信息技術有限公司, SRS), established by Sina former CEO and President Wang Zhidong (王志東; Wáng Zhìdōng), merged with Sinanet (華渊資訊公司), a US website company of Sunnyvale, California. The merging of the two largest Chinese websites formed into the later Sina. Since then the service had been extended across the straits and North America, before it extended to Hong Kong in July 1999.

Sina overtook the dominant role of sohu for the first time in 1999 by its fast, continuous, and comprehensive reports on the NATO Bombing of the Chinese embassy in Belgrade in 1999, according to CNNIC's survey conducted 2 months after the incident.

Sina was the first to be approved for listing on the Nasdaq National market on 13 April 2000, followed by Netease and Sohu, two other web-based companies in China, in June and July respectively. It succeeded in raising US$68,000,000 before Nasdaq plummeted in May 2000. In July 2000, Sina was the official website for on-line coverage of the 2000 Summer Olympics in Sydney as selected by the government and the Chinese Olympic committee. (Xin, 2002).

Sina cooperates with other web-based companies such as People, Nanfang Daily, Lifeweek and Xinhuanet, etc. Apart from the media partners, its clients include Microsoft, DELL, IBM, Motorola, and Kodak. Recently Sina started developing its business in the field of wireless internet, in the meantime collaborating with China Mobile, China Telecom, Ericsson.

On January 13, 2004, Sina and Yahoo started to jointly provide online auction services in China; in response to this, EachNet (Chinese: "易趣網"), which cooperates with eBay, lowered its registration fee in early February 2004 in order to keep its market share.

Sina also sponsors the annual ChinICT conference held at the Tsinghua Science Park.

Recently, Sina has begun collaborating with Qihoo 360 on internet security. Through this collaboration, Qihoo 360 intend to provide Sina Weibo tech support in order to protect Weibo from hackers and viruses. As of April 24, 2012 an official statement has not yet been made announcing the collaboration.

To provide tailored internet services for local people, Sina has been conducting quantitative and qualitative marketing researches, including demographic research, psychograph, etc., on target audience in specific regions.

Sina provides internet services to the Chinese population around the world. In every localized website, there are over thirty integrated channels, including news, sports, technology information, finance, advertising services, entertainment, fashion, and travel.

Sina is a multiple-service provider, its major services are SMS, Mail, Search, Games, Match, Entertainment, Sina Sports, Sina Blog, and Sina Microblogging. Sina Blog (中文: 新浪博客) is the blog service of Sina, which features the blogs of celebrities, including the most popular blog in the world, the one of Xu Jinglei. Sina Weibo is an equivalent to Tencent Weibo. Many celebrities from mainland China, Taiwan and also Hong Kong use Sina's Microblog as a platform to reach out to their fans and supporters. Some famous users on Sina's Microblog include Taiwanese hosts Dee Shu and Kevin Tsai, with more than ten million followers on their microblogs each.

A big challenge for Sina is monetizing the massive Weibo following. Sina has taken several steps in that direction, and is reportedly developing a "pay-for-forward" feature. The feature will enable users to pay to have a message forwarded by an account with a large following. Sina plans to keep 20% of the revenue generated from "pay-for-forward" fees.

Internationalized services have a common layout which consists of sections like news, information, infotainment and email services with localized content.}

Localization involves political censorship. As with all internet content providers operating within mainland China, the web pages which are geared toward mainland China audiences have internet censors controlling the discussion for sensitive political content. In addition, the news from sina comes from local newspapers, which in the case of mainland China are themselves subject to censorship by the government. This censorship does not extend to pages and forums which are not intended for audiences within mainland China.

Sina provides a lot of feature news and ads as the focus of the lead story or the main photo. On the other hand, its domestic political news is sourced from The People’s Daily or Xinhua News Agency. Compared to conventional medium for news distribution, Sina is a telecom platform for ads from the traditional media. That means, according to its CEO, Wang Zhidong, Sina would never hire journalists (Xin, 2000).

According to the company's published information, Sina.comXpressTM and Sina.comPlusTM are Sina.com's two main exclusive technologies, which bring ease-of-use benefits and enable the audience of Big 5 (traditional Chinese character), and GB (simplified Chinese characters) to view the webpages sourced from around the Chinese communities of the world.

Q reports

Period Date Adjusted Actuals EPS GAAP EPS
Q2 2020 2020-09-15 0.00 0.00
Q1 2020 2020-05-19 0.25 1.21
Q4 2019 2020-02-26 1.17 -2.54
Q3 2019 2019-11-14 0.94 0.28
Q2 2019 2019-08-19 0.76 0.73
Q1 2019 2019-05-23 0.40 0.46
Q4 2018 2019-03-05 0.80 0.22
Q3 2018 2018-11-28 0.93 0.62

Ratings

2016-06-07 Reiterated Rating Brean Capital Buy
2016-05-31 Reiterated Rating Brean Capital Buy
2016-05-24 Reiterated Rating Brean Capital Buy
2016-05-12 Reiterated Rating Brean Capital Buy
2016-03-03 Reiterated Rating Brean Capital Buy $55.00
2016-02-23 Reiterated Rating JPMorgan Chase & Co. Overweight $52.00
2015-11-30 Boost Price Target Barclays Equal Weight $44.00 to $50.00
2015-11-30 Downgrade Goldman Sachs Buy to Neutral $50.00
2015-11-30 Boost Price Target Barclays PLC Equal Weight $44.00 to $50.00
2015-11-30 Downgrade Goldman Sachs Group Inc. Buy to Neutral $50.00
2015-11-20 Reiterated Rating Piper Jaffray Overweight $55.00 to $56.00
2015-11-20 Reiterated Rating Piper Jaffray Cos. Overweight $55.00 to $56.00
2015-11-19 Boost Price Target Brean Capital Buy $50.00 to $55.00
2015-10-29 Downgrade Citigroup Inc. Buy to Neutral $50.40 to $48.90
2015-08-19 Reiterated Rating Summit Research Hold $39.00 to $42.00
2015-08-19 Lower Price Target Piper Jaffray Overweight $65.00 to $55.00
2015-08-19 Lower Price Target Jefferies Group Hold $50.00 to $39.00
2015-08-17 Upgrade T.H. Capital Hold to Buy $62.00
2015-08-17 Upgrade TH Capital Hold to Buy
2015-07-15 Downgrade Deutsche Bank Buy to Hold $47.00 to $50.00
2015-07-15 Downgrade Deutsche Bank AG Buy to Hold $47.00 to $50.00
2015-07-10 Reiterated Rating Stifel Nicolaus Hold
2015-07-02 Reiterated Rating HSBC Buy $47.00 to $67.00
2015-05-29 Reiterated Rating Barclays Equal Weight $45.00 to $46.00
2015-05-19 Reiterated Rating Bank of America Buy $60.00 to $66.00
2015-05-19 Reiterated Rating Bank of America Corp. Buy $60.00 to $66.00
2015-05-18 Reiterated Rating Jefferies Group Hold $39.00 to $44.00
2015-05-15 Reiterated Rating Piper Jaffray Buy $49.00 to $65.00
2015-05-15 Reiterated Rating Brean Capital Buy $50.00
2015-04-20 Initiated Coverage Summit Research Hold $39.00
2015-03-12 Downgrade BOCOM International Holdings Buy to Neutral $56.00 to $45.00
2015-03-11 Lower Price Target Brean Capital Buy $58.00 to $50.00
2015-01-12 Lower Price Target JPMorgan Chase & Co. Overweight $92.00 to $53.00
2015-01-07 Downgrade Pacific Crest Outperform to Sector Perform
2014-11-14 Lower Price Target Brean Capital Buy $67.00 to $58.00
2014-11-14 Lower Price Target Jefferies Group Hold $54.00 to $45.00
2014-11-14 Downgrade Barclays Overweight to Equal Weight
2014-11-14 Downgrade Stifel Nicolaus Buy to Hold
2014-08-15 Boost Price Target Brean Capital Buy $65.00 to $67.00
2014-08-15 Boost Price Target Piper Jaffray Overweight $65.00 to $70.00
2014-08-11 Downgrade T.H. Capital Hold
2014-08-11 Downgrade TH Capital Buy to Hold $75.00
2014-05-23 Lower Price Target Deutsche Bank $87.00 to $60.00
2014-05-22 Lower Price Target Piper Jaffray $95.00 to $65.00
2014-05-22 Lower Price Target ING Group $100.00 to $65.00
2014-05-22 Lower Price Target Pacific Crest Outperform $88.00 to $75.00
2014-05-20 Lower Price Target T.H. Capital $75.00
2014-05-13 Initiated Coverage Goldman Sachs Buy
2014-05-05 Downgrade Oppenheimer Outperform to Market Perform $90.00
2014-04-17 Reiterated Stifel Buy $100 to $80
2014-04-17 Reiterated Rating Stifel Nicolaus Buy $100.00 to $80.00
2014-04-08 Downgrade Mizuho Buy to Neutral $87.00 to $52.20
2014-03-31 Upgrade Pacific Crest Sector Perform to Outperform $88.00
2014-03-18 Downgrade Maxim Group Buy to Hold $90.00
2014-03-17 Initiated Coverage JG Capital Overweight
2014-02-26 Reiterated Rating Morgan Stanley In-Line to Equal Weight $82.00 to $81.00
2014-02-26 Lower Price Target Jefferies Group $85.00 to $82.00
2014-02-25 Lower Price Target Deutsche Bank $87.00
2014-02-25 Lower Price Target Brean Capital $120.00 to $100.00
2014-01-21 Initiated Coverage BNP Paribas Buy
2014-01-17 Downgrade Jefferies Group Buy to Hold $107.00 to $85.00
2013-11-14 Lower Price Target HSBC Overweight $98.00 to $94.00
2013-11-13 Boost Price Target Jefferies Group Buy $92.00 to $95.00
2013-11-13 Boost Price Target Brean Capital Buy $99.00 to $120.00
2013-11-13 Upgrade Credit Suisse Neutral to Outperform $81.00 to $92.00
2013-11-13 Reiterated Rating Goldman Sachs Buy
2013-09-26 Initiated Coverage Credit Suisse Neutral $81.00
2013-08-13 Reiterated Maxim Group Buy $85 to $95
2013-08-08 Upgrade Maxim Group Hold to Buy $85
2013-06-28 Upgrade Maxim Group Sell to Hold
2013-04-30 Reiterated Maxim Group Sell $44 to $46
2013-02-20 Reiterated Stifel Nicolaus Buy $70 to $80
2012-11-16 Reiterated Stifel Nicolaus Buy $80 to $70
2012-06-07 Upgrade Oppenheimer Perform to Outperform $70
2012-02-28 Reiterated Stifel Nicolaus Buy $95 to $80
2012-02-28 Reiterated Brean Murray Buy $132 to $92
2012-02-08 Reiterated Maxim Group Sell $55 to $51
2011-12-16 Reiterated Maxim Group Sell $75 to $42
2011-11-09 Reiterated Brean Murray Buy $128 to $132
2011-10-17 Initiated Maxim Group Sell $72
2011-10-10 Reiterated Stifel Nicolaus Buy $140 to $115
2016-06-07 Reiterated Rating Brean Capital Buy
2016-05-31 Reiterated Rating Brean Capital Buy
2016-05-24 Reiterated Rating Brean Capital Buy
2016-05-12 Reiterated Rating Brean Capital Buy
2016-03-03 Reiterated Rating Brean Capital Buy $55.00

There is presents forecasts of rating agencies and recommendations for investors about this ticker

Major Shareholders

Name Relationship Total Shares Holding stocks