Viad Corp (NYSE: VVI) (pronounced VEE-ahd) is an S&P SmallCap 600 company that operates businesses that provide place-based marketing services in North America, the United Kingdom, Europe and the United Arab Emirates, as well as travel and recreation services in the United States and Canada. It was founded in 1996 when it spun off The Dial Corporation, and is headquartered in Phoenix's Viad Tower

On May 16, 2003, the company restated 2002 to reflect earnings of $57.9 million, or 65 cents a share, on revenue of $1.618 billion.

Viad has two business units: GES and Pursuit. GES is an international live-event organizer. Pursuit includes travel attractions and hotels in and around Banff, Denali, Glacier, Jasper, Kenai Fjords, and Waterton Lakes national parks in Canada and the United States.

Properties that Pursuit operates under its Glacier Park Inc. subsidiary include:

Between 1981 and 2013, Glacier Park Inc. was also the concessionaire for Lake McDonald Lodge, Apgar Village Inn, Rising Sun Auto Camp, Swiftcurrent Inn, Many Glacier Hotel, Two Medicine Camp Store, and the red bus tours within Glacier National Park. The National Park Service awarded this concession to competitor Xanterra starting in 2014. Glacier Park Inc. said the concessions contract accounted for about 40 percent of its business in the Waterton-Glacier area.

In 2012, Pursuit acquired the 162-room Banff International Hotel in the heart of the Banff townsite. Pursuit also operates other Banff and Jasper area attractions under the Brewster Travel Canada brand, including Banff’s 135-room Mount Royal Hotel, Jasper's 32-room Glacier View Inn, Banff Lake Cruises and the Banff Gondola. In late December 2016, the Mount Royal Hotel in Banff suffered fire damage. An outdoor equipment store within the hotel reopened in April 2017, while the rest of the hotel is scheduled to reopen in July 2018.

Pursuit's Alaska Collection includes:

Viad's group which became Pursuit also acquired FlyOver Canada in Canada Place in Vancouver in early 2017. FlyOver Canada is a 60-seat flight simulation of various Canadian landmarks.