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Deckers Brands
Type
Public
Traded as NYSE: DECK
S&P 400 Component
Founder Doug Otto and Karl F. Lopker
Headquarters Goleta, CA, United States
Key people

Dave Powers, President & CEO
Angel Martinez, Chairman of the Board
Stefano Caroti, President, Omni-Channel
Tom George, Chief Financial Officer

David LaFitte, Chief Operating Officer
Products Footwear, apparel, and accessories
Revenue $1.56 billion worldwide
Number of employees
Approx. 3,200 Globally
Subsidiaries Hoka One One
Website deckers.com
Teva
Founded 1984; 33 years ago (1984)
Founder Mark Thatcher
Products Footwear and accessories
Parent Deckers Brands
Website teva.com

Dave Powers, President & CEO
Angel Martinez, Chairman of the Board
Stefano Caroti, President, Omni-Channel
Tom George, Chief Financial Officer

Deckers Brands is a footwear designer and distributor based in Goleta, California, United States, founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker. In 1975, the company was incorporated in California under the name Deckers Corporation. In October 1993, Deckers initiated a public offering of stock in its company.

Deckers portfolio of brands includes: UGG, Teva, Sanuk, HOKA ONE ONE, and Ahnu. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites.

Some key milestones include: In 1973, Doug Otto began his career making and selling flip-flops at craft fairs along the West Coast of the United States.

In 1975, he visited Hawaii on business and found that locals referred to his sandals as "deckas", a slang word based on their striped layered construction that resembled a "deck" of stacked wood. Liking the name, Otto named his brand Deckers.

In 1985, Deckers expanded its range of sandals when it entered into a licensing agreement to produce and distribute Teva sandals.

In 1993, Otto renamed his company Deckers Outdoor Corporation when it went public on the NASDAQ, and Deckers purchased Simple Shoes.

In 1995, Deckers purchased UGG Holdings.

In 2002, Deckers purchased Teva's patents, trademarks, and other assets.

In 2003, Decker's UGG boots became well known after Oprah Winfrey included the boots on The Oprah Winfrey Show's Favorite Things segment.

In 2010, Deckers acquired MOZO Shoes, a brand that produced footwear for the culinary industry.

In 2011, Deckers acquired Sanuk shoes.

In 2012, Deckers acquired Hoka One One.

In 2015, Deckers acquired Koolaburra.

Deckers corporate subsidiaries include:

Geophysicist Mark Thatcher invented Teva (pronounced "teh-vah" not "tee-vah," Hebrew for "nature"טבע). While working as a rafting guide in 1982 he noticed the lack of proper shoes for river activities. Sneakers would become heavy when wet and would take days to dry, and flip-flops would slide off feet very easily.

Thatcher added a nylon ankle strap to a traditional thong-style sandal, thus creating the first sports sandal. Thatcher patented his invention and signed an agreement with the shoemaker California Pacific to manufacture the shoes, while he marketed the "amphibious utility sandals" as their salesman, selling 200 pairs the first year. Although it was effective water sports footwear, it proved less effective for regular sports, as the first Teva users often complained of blisters between the first and second toes caused by the thong-style strapping system. However, in 1984 a sudden high demand of Teva sandals arose as young Americans found the sandal fashionable. California Pacific then claimed rights over the Teva name and patent, stating that Thatcher was merely an employee of their company. Thatcher sued California Pacific and won his case the following year, severing links with California Pacific. He then started the Tevas company in Flagstaff, Arizona.

In late 1985, Thatcher set up an exclusive licensing agreement with Deckers Corporation to manufacture and distribute Teva sandals. Deckers eventually obtained exclusive rights to Teva, including patent #4,793,075 for the basic design and a trademark for the brand name. The sandal was redesigned, creating the Universal Strapping System. The first model, called "Hurricane", is the basis of all Teva sandals.

On November 25, 2002, Deckers acquired the worldwide Teva patents, trademarks, and other assets from Mark Thatcher. After this transfer, Teva continued to grow under the supervision of the Deckers Outdoor Corporation.

The basic model consists of a 2-layer sole:

The Universal strapping system consists of 3 parts:

Each strap is connected to the others by triangular "rings"; each strap goes around one side of the ring.

UGG brand boots, known as UGG Australia in Australia and New Zealand, have a sheepskin upper with a wool inner lining and a tanned outer surface worn by men and women. Surfing helped popularise the boots outside of Australia and New Zealand, when surfer Brian Smith started selling the boots in the US through UGG Holdings, Inc. in 1979. UGG classic boots have been identified as a fashion trend since the early 2000s in the United States, with celebrities such as Kate Hudson, and Sarah Jessica Parker wearing them.

Deckers is considered a niche market supplier due to the dominance of the brand boots, a fashion luxury item, in its sales, and as such the company is more reliant than traditional clothing manufacturers on its products remaining fashionable.

In the economic downturn of 2008, Deckers continued to show earnings and sales growth.

In 2010, UGG boots were Deckers' primary source of revenue, accounting for 77% of net sales and 80% of the company's revenue.

In 2012, Deckers raised prices on its UGG boots stated to be to cover the rising cost of materials. However, the resulting decline in sales volume over the first half of 2012 led to a price reduction, which stimulated sales. UGG boots accounted for 87% of the company's revenue with some analysts expressing concern that UGG was losing its appeal. While 2012 annual revenue remained approximately the same as in the prior year, profit was down 36.1% from 2011, and share prices dropped 62%.

UGG is a registered trademark in the US, Europe and many other countries. There have been various disputes within Australia, Europe, and the United States about the validity of Ugh/Ugg trademark. Deckers trades as Ugg Holdings, Inc. in Australia, where it is known for a trademark dispute over the use of the widely used term "ugg boots"(sometimes called uggs).

In 1971, Australian surfer Shane Steadman began selling ugg boots and registered the name Ugh-boots as a trademark in Australia. In 1979 Brian Smith, another Australian surfer, brought several pairs of Australian-made sheepskin boots to the US and began selling them in New York and California. He set up Ugg Holdings Inc. and in 1985 registered a US trademark on a rams head logo with the words "Original UGG Boot UGG Australia. He later acquired the Australian mark from Steadman. In 1995, he sold his interest to Deckers Outdoor Corporation. In 1996 Deckers registered a trademark for "UGG" in the US. In 1999, Deckers began asserting its new trademark and sent cease and desist letters to Australian manufacturers but did not press the issue beyond that.

In 2005, the validity of the UGG trademark was challenged in Federal Court in California; the court ruled for Deckers, stating that consumers in the United States consider Ugg to be a brand name. In his final order, the judge hearing the case stated that, although the defendants had provided anecdotal evidence of the term being used generically, Deckers had countered this by "submitted ... declarations from four footwear industry professionals, each of whom states that 'UGG' is widely recognized in the industry as a brand-name and not a generic term" and that the defendants' evidence "fails to demonstrate that the term 'UGG' is generic." In his finding the judge did not consider whether or not "ugg" was a generic term in Australia or New Zealand, as the doctrine of foreign equivalents only relates to non-English speaking countries. A similar challenge was also rejected by a Dutch court.

It was only in the early 2000s, when demand for ugg boots was soaring, partly as a result of several celebrity endorsements of the UGG brand, and Australian manufacturers began selling uggs over the Internet, that Deckers' law firm Middletons of Melbourne began a serious effort to halt Australian companies from using the word "ugg" in their salesefforts. In 2004, Deckers sent cease and desist letters to 20 Australian manufacturers, and Mortels Sheepskin Factory was prevented from selling uggs on eBay or from using the word in domain names.

In response to these actions by Deckers, Australian manufacturers formed the Ugg Boot Footwear Association to fight the corporation's claim, arguing that "ugg" is a generic term referring to flat-heeled, pull-on sheepskin boots. They further argued that Australian manufacturers had been making and trading this style of boot for decades, including in the US. In 2003, Bruce and Bronwyn McDougall, owners of Uggs-N-Rugs, a Western Australia-based manufacturer, started legal action alleging that Deckers had not actively used the UGH-BOOT registration in Australian commerce for the past three years. Their action was successful in 2006, and the UGH-BOOT registration was removed from the Australian Trademark Registry. The officer who heard the case stated that the "evidence overwhelmingly supports the proposition that the terms (ugg, ugh and ug boots) are interchangeably used to describe a specific style of sheepskin boot and are the first and most natural way in which to describe these goods." The ruling only applies in Australia, with Deckers still owning the trademarks in all other jurisdictions, including the US, China, Japan and the European Union.

Deckers has also been challenged by the marketing of counterfeit products, principally from China. According to the Glasgow Evening Times in July 2010,

Gangs of criminals have flooded Glasgow with fake footwear. ... Authorities across the west of Scotland have seized hundreds of pairs of the must-have footwear ... Neil Coltart, at Glasgow City Council, said: "These boots come in boxes that look like the real thing, with tags and labels. But the product clearly isn't the quality you'd expecty from Ugg." ... Out of their slick packaging, the boots were clearly not made of Ugg's comfy sheepskin, but a cheap man-made fur. One even had its distinctive Ugg trademark glued onto its heel upside down. Holding up a pair, [Coltart] said: "I think most people would be pretty disappointed if they bought Ugg boots and brought these home."

In 2009, US customs agents confiscated 60,000 pairs of fake UGG boots, and the company took action against 2500 websites that were selling fraudulent products, as well as some 170,000 listings on eBay, Craigslist and similar sites. Leah Evert-Burks, director of brand protection for Deckers, told The New York Times: "The consumer is blind as to the source of the product ... Counterfeit Web sites go up pretty easily, and counterfeiters will copy our stock photos, the text of our Web site, so it will look and feel like" the Deckers website.

Sanuk, a novelty sandal brand based in Southern California, was founded in 1997 and acquired by Deckers in 2011 for $120 million. "Sanuk" is the Thai word for fun. Founder Jeff Kelley, a Southern California native, started by making sandals out of indoor-outdoor carpet and inner tubes. Sanuk promotes a positive lifestyle, as its slogan ("Smile, Pass it On!") suggests. Sanuk's brand is distributed across the United States and in some 70 countries throughout Europe, Asia, South America and Australia. Sanuk sponsors a diverse group of professional athletes ranging from surfers Donavon Frankenreiter and Matt Meola, rock climbers Chris Sharma and Daniel Woods, and snowboarder Jeremy Jones. In 2010, Sanuk's "Yoga Mat Sandal" was awarded SIMA's "Footwear Product of the Year".

News

Deckers Outdoor Corporation -1.12% (consumer cyclical)

Q reports

Period Date Adjusted Actuals EPS GAAP EPS
Q3 2020 2021-01-28 Future report Set alerts
Q2 2020 2020-10-22 Future report Set alerts
Q1 2020 2020-07-30 -0.28 -0.28
Q4 2019 2020-05-21 0.57 0.57
Q3 2019 2020-01-30 7.14 7.14
Q2 2019 2019-10-24 2.71 2.71
Q1 2019 2019-07-25 -0.67 -0.67
Q4 2018 2019-05-23 0.85 0.82
Q3 2018 2019-01-31 6.59 6.68
Q2 2018 2018-10-25 2.38 2.48

Ratings

2016-06-15 Reiterated Rating Citigroup Inc. Hold
2016-06-14 Boost Price Target Citigroup Inc. Neutral $53.00 to $56.00
2016-06-10 Reiterated Rating Robert W. Baird Hold $53.00
2016-06-07 Downgrade Tigress Financial Strong-Buy to Buy
2016-06-02 Reiterated Rating B. Riley Neutral $48.00
2016-05-29 Reiterated Rating Telsey Advisory Group Hold
2016-05-29 Reiterated Rating Credit Suisse Hold
2016-05-29 Reiterated Rating Bank of America Hold
2016-05-29 Reiterated Rating Credit Suisse Group AG Hold
2016-05-29 Reiterated Rating Bank of America Corp. Hold
2016-05-28 Reiterated Rating B. Riley Neutral $48.00
2016-05-27 Lower Price Target Buckingham Research Neutral $48.00 to $47.00
2016-05-27 Reiterated Rating Jefferies Group Buy $75.00
2016-05-27 Reiterated Rating Goldman Sachs Buy $62.00
2016-05-27 Reiterated Rating Canaccord Genuity Buy $72.00
2016-05-27 Lower Price Target Brean Capital Buy $67.00 to $58.00
2016-05-27 Downgrade Citigroup Inc. Buy to Neutral $69.00 to $53.00
2016-05-27 Lower Price Target Telsey Advisory Group Market Perform $60.00 to $57.00
2016-05-27 Lower Price Target Credit Suisse Neutral $57.00 to $53.00
2016-05-27 Reiterated Rating Goldman Sachs Group Inc. Buy $62.00
2016-05-25 Reiterated Rating Piper Jaffray Neutral $47.00
2016-05-25 Reiterated Rating Piper Jaffray Cos. Neutral $47.00
2016-05-23 Reiterated Rating B. Riley Neutral $48.00
2016-05-20 Reiterated Rating Canaccord Genuity Buy $72.00
2016-05-19 Reiterated Rating Sterne Agee CRT Underperform $42.00
2016-05-13 Downgrade BB&T Corp. Hold to Underweight
2016-05-02 Boost Price Target Nomura Neutral $55.00 to $60.00
2016-05-02 Boost Price Target Nomura Holdings Inc. Neutral $55.00 to $60.00
2016-04-20 Reiterated Rating Brean Capital Buy
2016-03-31 Reiterated Rating Canaccord Genuity Buy $67.00 to $72.00
2016-03-29 Reiterated Rating Citigroup Inc. Buy $56.00 to $69.00
2016-03-18 Reiterated Rating Jefferies Group Buy $75.00
2016-02-22 Reiterated Rating Canaccord Genuity Buy $67.00
2016-02-10 Reiterated Rating B. Riley Neutral $48.00
2016-02-08 Reiterated Rating Jefferies Buy $90.00 to $75.00
2016-02-08 Reiterated Rating Jefferies Group Buy $90.00 to $75.00
2016-02-06 Reiterated Rating Susquehanna Positive $75.00 to $70.00
2016-02-06 Reiterated Rating Nomura Neutral $58.00 to $55.00
2016-02-05 Reiterated Rating B. Riley Neutral $52.00 to $48.00
2016-02-05 Lower Price Target Macquarie Neutral $55.00 to $40.00
2016-02-05 Reiterated Rating Brean Capital Buy $56.00 to $55.00
2016-02-05 Reiterated Rating Canaccord Genuity Buy $70.00 to $67.00
2016-02-05 Downgrade Bank of America Buy to Neutral
2016-02-05 Downgrade Sterne Agee CRT Neutral to Underperform $42.00
2016-02-05 Lower Price Target Goldman Sachs $70.00 to $65.00
2016-02-05 Lower Price Target Credit Suisse $78.00 to $57.00
2016-02-02 Reiterated Rating B. Riley Neutral $52.00 to $48.00
2016-02-01 Reiterated Rating Piper Jaffray Neutral $52.00
2016-01-29 Reiterated Rating Canaccord Genuity Buy $70.00
2016-01-25 Reiterated Rating Sterne Agee CRT Neutral
2016-01-21 Reiterated Rating Citigroup Inc. Buy $81.00 to $56.00
2016-01-19 Reiterated Rating Brean Capital Buy $56.00
2016-01-09 Reiterated Rating B. Riley Neutral $52.00
2016-01-05 Reiterated Rating Piper Jaffray Neutral $55.00 to $52.00
2016-01-03 Downgrade B. Riley Buy to Neutral $52.00
2015-12-22 Reiterated Rating Piper Jaffray Neutral $55.00
2015-12-15 Reiterated Rating Sterne Agee CRT Hold
2015-12-15 Reiterated Rating Canaccord Genuity Buy $72.00
2015-12-13 Reiterated Rating Susquehanna Positive $86.00 to $78.00
2015-12-07 Reiterated Rating B. Riley Buy $75.00
2015-12-06 Reiterated Rating Jefferies Group Buy
2015-12-03 Reiterated Rating Canaccord Genuity Buy $72.00
2015-12-02 Reiterated Rating B. Riley Buy $75.00
2015-12-02 Reiterated Rating Brean Capital Buy $70.00 to $63.00
2015-11-30 Reiterated Rating Piper Jaffray Neutral $63.00 to $55.00
2015-11-16 Reiterated Rating Sterne Agee CRT Hold
2015-11-02 Reiterated Rating Telsey Advisory Group Market Perform $73.00 to $66.00
2015-11-01 Reiterated Rating B. Riley Buy $75.00
2015-10-31 Reiterated Rating Bank of America Buy $85.00 to $75.00
2015-10-30 Lower Price Target Jefferies Group $105.00 to $90.00
2015-10-30 Lower Price Target Evercore ISI $90.00 to $75.00
2015-10-30 Lower Price Target Credit Suisse $81.00 to $78.00
2015-10-30 Downgrade Piper Jaffray Hold $63.00
2015-10-28 Reiterated Rating Canaccord Genuity Buy $86.00 to $72.00
2015-10-28 Reiterated Rating Brean Capital Buy $68.00 to $62.00
2015-10-27 Reiterated Rating B. Riley Buy $75.00
2015-10-27 Downgrade Sterne Agee CRT Buy to Neutral
2015-10-16 Reiterated Rating Piper Jaffray Hold $71.00 to $63.00
2015-10-15 Initiated Coverage Brean Capital Buy $68.00
2015-08-23 Reiterated Rating B. Riley Buy $94.00
2015-08-21 Reiterated Rating Canaccord Genuity Buy $86.00
2015-08-18 Reiterated Rating B. Riley Buy $94.00
2015-08-02 Reiterated Rating B. Riley Buy $94.00
2015-07-28 Reiterated Rating Canaccord Genuity Buy $84.00
2015-07-28 Reiterated Rating B. Riley Buy $94.00
2015-06-10 Set Price Target Piper Jaffray Hold $71.00
2015-06-05 Reiterated Rating Morgan Stanley Equal Weight $82.00
2015-06-03 Reiterated Rating B. Riley Buy $94.00
2015-06-01 Reiterated Rating Credit Suisse Neutral $82.00 to $77.00
2015-05-29 Reiterated Rating Piper Jaffray Hold $71.00
2015-05-29 Boost Price Target Susquehanna Positive $83.00 to $86.00
2015-05-29 Lower Price Target Jefferies Group Buy $110.00 to $105.00
2015-05-29 Reiterated Rating Sterne Agee CRT Buy $90.00
2015-05-29 Reiterated Rating Janney Montgomery Scott Buy $82.00 to $80.00
2015-05-28 Set Price Target Susquehanna Buy $83.00
2015-05-28 Reiterated Rating Canaccord Genuity Buy $84.00
2015-05-26 Reiterated Rating B. Riley Buy $94.00
2015-05-23 Reiterated Rating Wunderlich Buy $89.00
2015-05-19 Reiterated Rating Sterne Agee CRT Buy $90.00
2015-05-06 Reiterated Rating B. Riley Buy $94.00
2015-04-29 Reiterated Rating Piper Jaffray Neutral $76.00 to $70.00
2015-04-15 Set Price Target Jefferies Group Buy $110.00
2015-04-15 Set Price Target Sterne Agee CRT Buy $90.00
2015-04-15 Initiated Coverage Guggenheim Neutral
2015-04-02 Initiated Coverage Bank of America Buy $85.00
2015-03-10 Upgrade Standpoint Research Hold to Buy $90.00
2015-02-11 Reiterated Rating Sterne Agee CRT Buy $90.00
2015-02-09 Set Price Target Jefferies Group Buy $110.00
2015-02-09 Downgrade Morgan Stanley Overweight to Equal Weight $82.00
2015-02-02 Upgrade Goldman Sachs Neutral to Buy $95.00 to $90.00
2015-02-02 Reiterated Rating B. Riley Buy $84.00
2015-01-30 Reiterated Rating Sterne Agee CRT Buy $90.00
2015-01-30 Lower Price Target Wunderlich Buy $121.00 to $89.00
2015-01-30 Lower Price Target Citigroup Inc. Buy $95.00 to $93.00
2015-01-30 Lower Price Target Canaccord Genuity Buy $108.00 to $84.00
2015-01-30 Reiterated Rating Jefferies Group Buy $130.00 to $110.00
2015-01-30 Lower Price Target Janney Montgomery Scott Buy $90.00 to $82.00
2015-01-30 Downgrade Telsey Advisory Group Outperform to Market Perform $98.00 to $80.00
2015-01-27 Reiterated Rating Stifel Nicolaus Hold
2015-01-26 Reiterated Rating B. Riley Buy $113.00 to $96.00
2015-01-21 Reiterated Rating Sterne Agee CRT Buy $110.00
2015-01-21 Lower Price Target Telsey Advisory Group Outperform $107.00 to $98.00
2015-01-20 Downgrade Buckingham Research Buy to Neutral $107.00 to $81.00
2014-12-17 Reiterated Rating B. Riley Buy $108.00
2014-12-10 Reiterated Rating B. Riley Buy $108.00
2014-12-05 Boost Price Target Canaccord Genuity Buy $106.00 to $108.00
2014-12-04 Reiterated Rating Jefferies Group $130.00
2014-10-30 Initiated Coverage Morgan Stanley Overweight $105.50
2014-10-24 Reiterated Rating RBC Capital Sector Perform $89.00 to $91.00
2014-10-24 Reiterated Rating Royal Bank Of Canada Sector Perform $89.00 to $91.00
2014-10-15 Reiterated Rating Wunderlich Positive to Buy $121.00
2014-10-06 Downgrade Piper Jaffray Overweight to Neutral $114.00 to $104.00
2014-10-01 Initiated Coverage Wunderlich Buy $121.00
2014-07-28 Boost Price Target Wedbush $94.00 to $98.00
2014-07-25 Reiterated Janney Buy $94 to $100
2014-07-25 Reiterated Rating Credit Suisse Neutral $82.00 to $94.00
2014-07-25 Boost Price Target Telsey Advisory Group Not Rated $92.00 to $94.00
2014-07-25 Reiterated Rating RBC Capital Sector Perform $81.00 to $89.00
2014-07-25 Boost Price Target Janney Montgomery Scott Buy $94.00 to $100.00
2014-07-25 Reiterated Rating Canaccord Genuity Hold to Buy $103.00 to $106.00
2014-07-25 Boost Price Target Citigroup Inc. Buy $94.00 to $105.00
2014-07-25 Upgrade Jefferies Group Hold to Buy $78.00 to $130.00
2014-07-22 Reiterated Rating B. Riley Buy $106.00 to $108.00
2014-07-01 Downgrade Macquarie Outperform to Neutral $95.00 to $92.00
2014-06-20 Initiated Coverage Citigroup Inc. Outperform $92.00 to $98.00
2014-06-20 Initiated Coverage Wells Fargo & Co. Outperform $92.00 to $98.00
2014-06-20 Initiated Coverage Wells Fargo Outperform $92.00 to $98.00
2014-05-19 Initiated Coverage Citigroup Inc. Buy $94.00
2014-05-12 Upgrade Ned Davis Research Neutral to Buy
2014-05-09 Initiated Coverage Macquarie Outperform $95.00
2014-05-06 Boost Price Target Credit Suisse Underperform to Neutral $61.00 to $82.00
2014-04-28 Upgrade Credit Suisse Underperform to Neutral $61.00 to $82.00
2014-04-25 Boost Price Target Jefferies Group Hold $75.00 to $78.00
2014-04-25 Boost Price Target B. Riley Buy $102.00 to $106.00
2014-04-25 Boost Price Target Telsey Advisory Group Not Rated $88.00 to $92.00
2014-04-25 Boost Price Target Susquehanna Positive $92.00 to $97.00
2014-04-25 Boost Price Target Evercore ISI Buy $80.00 to $95.00
2014-04-10 Initiated Coverage Buckingham Research Buy $92.00
2014-04-04 Boost Price Target Susquehanna $87.00 to $92.00
2014-02-28 Boost Price Target Credit Suisse Underperform $61.00
2014-02-28 Upgrade Susquehanna Neutral to Positive $78.00 to $87.00
2014-02-28 Downgrade Jefferies Group Buy to Hold $100.00 to $75.00
2014-02-27 Lower Price Target Canaccord Genuity Underperform to Hold $111.00 to $103.00
2014-02-25 Reiterated Rating Piper Jaffray Overweight
2014-02-18 Upgrade Ned Davis Research Neutral to Buy
2014-02-12 Initiated Coverage Nomura Neutral $90.00
2014-02-05 Initiated B. Riley & Co. Buy $98
2014-02-05 Initiated Coverage B. Riley Buy $98.00
2014-01-09 Reiterated Rating Canaccord Genuity Buy $91.00 to $111.00
2014-01-06 Reiterated Rating Janney Montgomery Scott Buy
2014-01-06 Reiterated Rating Sterne Agee CRT Buy $110.00
2014-01-06 Upgrade Ned Davis Research Neutral to Buy
2013-12-23 Downgrade Ned Davis Research Buy to Neutral
2013-12-04 Reiterated Janney Buy $84 to $91
2013-12-04 Boost Price Target Sterne Agee CRT Buy $88.00 to $110.00
2013-12-04 Boost Price Target Janney Montgomery Scott Buy $84.00 to $91.00
2013-12-03 Reiterated Rating Goldman Sachs Neutral
2013-12-03 Reiterated Rating Jefferies Group Buy $100.00
2013-12-03 Boost Price Target Canaccord Genuity Buy $81.00 to $91.00
2013-12-02 Boost Price Target Piper Jaffray $80.00 to $86.00
2013-11-18 Reiterated Rating Sterne Agee CRT Buy $80.00 to $88.00
2013-11-11 Reiterated Rating Jefferies Group Positive to Buy $100.00
2013-11-11 Upgrade Ned Davis Research Neutral to Buy
2013-10-25 Boost Price Target Susquehanna Neutral $53.00 to $60.00
2013-10-25 Boost Price Target Sterne Agee CRT Buy $68.00 to $80.00
2013-10-25 Boost Price Target Canaccord Genuity Buy $80.00 to $81.00
2013-10-25 Boost Price Target Credit Suisse Underperform $50.00
2013-10-25 Reiterated Rating Janney Montgomery Scott Buy $75.00
2013-10-21 Downgrade Ned Davis Research Buy to Neutral
2013-10-18 Boost Price Target Telsey Advisory Group Not Rated $63.00 to $68.00
2013-10-17 Reiterated Rating Janney Montgomery Scott Buy
2013-10-10 Reiterated Rating Credit Suisse Underperform
2013-10-04 Reiterated Janney Buy $66 to $75
2013-10-04 Boost Price Target Janney Montgomery Scott Buy $66.00 to $75.00
2013-10-03 Reiterated Rating Jefferies Group Buy $100.00
2013-10-01 Boost Price Target Barclays Overweight $65.00 to $70.00
2013-10-01 Upgrade Canaccord Genuity Hold to Buy $55.00 to $80.00
2013-09-30 Upgrade Ned Davis Research Neutral to Buy
2013-09-26 Upgrade Wedbush Neutral to Outperform $54.00 to $74.00
2013-04-11 Reiterated Janney Buy $60 to $65
2013-03-01 Reiterated Standpoint Research Buy $55 to $65
2012-12-12 Initiated Janney Buy $50
2012-10-26 Reiterated Northland Securities Market Perform $52 to $33
2016-06-15 Reiterated Rating Citigroup Inc. Hold
2016-06-14 Boost Price Target Citigroup Inc. Neutral $53.00 to $56.00
2016-06-10 Reiterated Rating Robert W. Baird Hold $53.00
2016-06-07 Downgrade Tigress Financial Strong-Buy to Buy
2016-06-02 Reiterated Rating B. Riley Neutral $48.00

There is presents forecasts of rating agencies and recommendations for investors about this ticker

Major Shareholders

Name Relationship Total Shares Holding stocks
LICKLIDER REX A 1.84%  (636574) DECK /
MARTINEZ ANGEL R CEO 0.67%  (232177) DECK / KFY / TUP /
ZIV ZOHAR COO 0.46%  (159699) DECK /
RISHWAIN CONSTANCE President UGG 0.33%  (113601) DECK /
WORLEY PETER K President Deckers Asia Pacific 0.29%  (99670) DECK /
Powers David President, Direct to Consumer 0.27%  (92036) DECK /
MURRAY STEPHEN M President of EMEA, Europe 0.13%  (45534) DECK / URBN /
GEORGE THOMAS CFO 0.12%  (41119) DECK /
Stefano Caroti President of Omni Channel 0.11%  (37701) DECK /
Lafitte David E. COO 0.09%  (32306) DECK /
GIBBONS JOHN MERSMAN 0.09%  (31376) DECK /
O'Donnell Andrea President, Fashion Lifestyle 0.05%  (17793) DECK /
Conners Maureen 0.04%  (15392) DECK /
Barsa Karyn Odette 0.04%  (14506) DECK / PSG /
DEVINE MICHAEL F III 0.04%  (13657) DECK / EXPR / FIVE / NTRI /
Shanahan Lauri M 0.04%  (12949) DECK / FUN /
Stewart Bonita C. 0.03%  (11546) DECK /
CHAN NELSON C 0.02%  (6482) AFFX / DECK / OUTR / SCKT / SYNA /
PERENCHIO JOHN G 0.02%  (5518) DECK /
Azzolari Sergio Sr. V.P. EMEA 0.02%  (5474) DECK /
QUINN JAMES E 0.01%  (2762) DECK /

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