UP!

ETFC $49.26

ETFC target price
49.26
61
73
E-Trade Financial Corporation
Type
Public company
Traded as NASDAQ: ETFC
S&P 500 Index component
Industry Financial Services
Founded 1982; 35 years ago (1982) in Palo Alto, California
Headquarters New York City
Key people
Rodger Lawson, Chairman
Karl Roessner, CEO
Services Brokerage firm
Revenue Increase $1.941 billion (2016)
Net income
Increase $0.552 billion (2016)
Total assets Increase $48.999 billion (2016)
Total equity Increase $6.272 billion (2016)
Number of employees
3,601 (2016)
Website www.etrade.com

E-Trade Financial Corporation (stylized as E*TRADE) is a financial services company headquartered in New York City. It is an online discount stock brokerage firm for self-directed investors. Investors can buy and sell such securities as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone. E-Trade Financial also provides banking services to retail investors, such as sweep deposits and savings products.

As of December 31, 2016, the company had 3.5 million brokerage accounts and a total margin receivables balance of $6.731 billion.

In 2016, the company processed 164,134 daily average revenue trades.

In 2016, 59% of net revenue was from interest income, 23% of net revenue was from and commissions for order execution, 14% was from fees for order flow and management services, and 4% was from other sources.

The company has 30 branches.

The company's primary offices are in Alpharetta, Georgia; Jersey City, New Jersey; Arlington, Virginia; Sandy, Utah; Menlo Park, California; and New York City.

In 1982, William A. Porter and Bernard A. Newcomb founded TradePlus in Palo Alto, California with $15,000 in capital. In 1991, Porter and Newcomb founded a new company, E-Trade Securities, Inc., with several hundred thousand dollars of startup capital from TradePlus. E*Trade offered its trading services via America Online and Compuserve. In 1994 its revenues neared $11 million, up from $850,000 in 1992.

By June 30, 1996, the company had 73,000 customers and processed 8,000 trades per day, with quarterly revenue of $15 million.

In August 16, 1996, the company became a public company via an initial public offering.

In May 2001, the company acquired Web Street Securities, a publicly traded online brokerage firm, for $45 million in stock. Web Street had offices in Beverly Hills, Boston, Denver, and San Francisco.

In January 2004, Toronto-Dominion Bank held talks to merge its TD Waterhouse discount brokerage with E*Trade, but the two sides could not come to an agreement over control of the merged entity. TD Waterhouse instead merged with Ameritrade to form TD Ameritrade. After the merger, E*Trade continued talks to merge with TD Ameritrade but the two sides could not agree on price and governance rights.

In August 2005, E*Trade Financial acquired Harrisdirect, formerly a discount brokerage service of Bank of Montreal. Two months later, E*Trade acquired Brown & Company (aka BrownCo), formerly a discount brokerage service of JPMorgan Chase, for $1.6 billion in cash.

In July 2007, Etrade Australia, which was a separately operated company owned 6% by E*Trade Financial, was purchased by Australian ANZ Bank for $432 million.

On November 29, 2007, E-Trade announced a transaction in which Citadel LLC invested $2.5 billion in cash in exchange for the company's securitized subprime mortgages, 12.5% senior unsecured notes, and 84,687,686 shares of common stock (equal to 19.99% of the then currently outstanding shares). The transaction removed the assets with the greatest market risk from E-Trade's balance sheet—the $3 billion Asset-backed security (ABS) portfolio, including its ABS collateralized debt obligations (CDOs) and second lien securities. This resulted in a net $2.2 billion reduction in assets on the company's balance sheet. Citadel received a seat on E-Trade Financial's Board of Directors and Mitch Caplan resigned as E-Trade's CEO. Although E-Trade's management admitted that the deal was costly for the company, it removed the risk associated with the subprime investments and resulted in an infusion of $2.5 billion in cash.

In November 2007, E*Trade revoked the brand name license from SBI E*Trade Securities in Japan.

In March 2008, E*Trade named Donald Layton, formerly JPMorgan Chase vice chairman, as its new CEO. Layton had joined E*Trade's board of directors in November 2007, at the same time as the Citadel LLC deal.

In July 2008, E*Trade sold its Canadian division to Scotiabank for CAD$444 million, as part of a program to stabilize the company.

In December 2009, Robert Druskin, a former chief operating officer of Citigroup Inc. was named interim CEO and chairman.

On March 22, 2010, Steven Freiberg, former co-CEO of Citigroup's global consumer group and former head of the bank's credit card unit, was named as E*Trade's new CEO while Druskin continued in his role as board chairman. The company also announced it would seek shareholder approval for a 1-for-10 reverse stock split.

On January 17, 2013, Paul T. Idzik was appointed CEO. Idzik had previously been Group Chief Executive of DTZ and also served ten years at Barclays bank.

On September 12, 2016, E*Trade acquired the parent company of OptionsHouse for $725 million and Karl A. Roessner was appointed CEO.

E*Trade Baby was an integrated advertising campaign that appeared in online, television, print, and social media.

The first E*Trade baby was Gregory Michael Miller, taken in March 2001.

In January 2008, E*Trade debuted advertisements during the Super Bowl featuring a talking baby in front of a web cam discussing investing and finance in an adult voice.

The "insufferable brat" returned the following year for Super Bowl XLVII, along with a Facebook page, updates on Twitter, and videos on YouTube. It is a 30-second "Talking Baby" advertisement. The E*Trade Baby demonstrates a "Save It" initiative that focuses on just how much money is at stake in hidden 401(k) account fees and offers a better approach: "come to E*TRADE, and Save It".

The E*Trade baby was voiced by comedian Pete Holmes.

The campaign was created by Tor Myhren, then of Grey Global Group. At first, Myhren had doubts if the ad campaign would work.

In 2011, the baby was featured in an advertisement called “Enzo the Tailor,” in which the baby was fitted for a custom-made suit and talked about how his tailor could retire in Tuscany.

In 2013, the company had over 64 million total views and over 26,000 subscribers on YouTube, more than 108,000 Facebook Baby and Corporate pages fans, and more than 17,000 Twitter followers.

On March 21, 2014, the company announced the end of the E*Trade baby via a commercial which aired during March Madness.

Coordinates: 40°45′37″N 73°58′51″W / 40.760372°N 73.980799°W / 40.760372; -73.980799


Q reports

Period Date Adjusted Actuals EPS GAAP EPS
Q2 2020 2020-07-23 0.88 0.88
Q1 2020 2020-04-23 0.72 0.72
Q4 2019 2020-01-23 0.76 0.76
Q3 2019 2019-10-17 1.08 1.08
Q2 2019 2019-07-18 0.90 0.90
Q1 2019 2019-04-17 1.09 1.09
Q4 2018 2019-01-24 1.06 1.06
Q3 2018 2018-10-18 1.00 1.00

Ratings

2016-07-13 Initiated Coverage Buckingham Research Buy $29.00
2016-07-11 Reiterated Rating Nomura Holdings Inc. Buy
2016-07-10 Reiterated Rating Deutsche Bank AG Buy
2016-07-07 Lower Price Target Jefferies Group Hold $27.00 to $25.50
2016-07-07 Lower Price Target Barclays PLC Overweight $32.00 to $28.00
2016-06-14 Reiterated Rating Deutsche Bank Buy $31.00 to $29.00
2016-06-14 Reiterated Rating Deutsche Bank AG Buy $31.00 to $29.00
2016-06-05 Reiterated Rating Deutsche Bank Buy $31.00
2016-05-27 Boost Price Target Deutsche Bank Buy $29.00 to $31.00
2016-04-25 Reiterated Rating Piper Jaffray Neutral $32.00 to $33.00
2016-04-25 Reiterated Rating Piper Jaffray Cos. Neutral $32.00 to $33.00
2016-04-22 Boost Price Target Nomura Buy $29.00 to $31.00
2016-04-22 Boost Price Target Nomura Holdings Inc. Buy $29.00 to $31.00
2016-04-19 Reiterated Rating Deutsche Bank Buy $29.00
2016-04-07 Lower Price Target Jefferies Group Hold $28.50 to $27.00
2016-04-01 Lower Price Target Nomura Buy $30.00 to $29.00
2016-03-22 Initiated Coverage SunTrust Neutral $25.00
2016-03-22 Initiated Coverage SunTrust Banks Inc. Neutral $25.00
2016-03-17 Boost Price Target Deutsche Bank Buy $28.00 to $30.00
2016-02-22 Lower Price Target Credit Suisse Outperform $31.00 to $30.00
2016-02-22 Lower Price Target Credit Suisse Group AG Outperform $31.00 to $30.00
2016-02-19 Lower Price Target Barclays Buy $33.00 to $31.00
2016-02-19 Lower Price Target Barclays PLC Buy $33.00 to $31.00
2016-02-09 Lower Price Target Deutsche Bank Buy $31.00 to $28.00
2016-02-08 Lower Price Target Goldman Sachs $32.00 to $30.00
2016-02-08 Lower Price Target Goldman Sachs Group Inc. $32.00 to $30.00
2016-01-24 Reiterated Rating Credit Suisse Buy
2016-01-24 Reiterated Rating Barclays Buy
2016-01-22 Reiterated Rating Nomura Buy $30.00
2016-01-22 Lower Price Target Barclays Overweight $34.00 to $33.00
2016-01-22 Reiterated Rating Compass Point Buy $34.00 to $31.00
2016-01-19 Lower Price Target Deutsche Bank Buy $33.00 to $31.00
2016-01-12 Downgrade Goldman Sachs Conviction-Buy to Buy
2016-01-08 Lower Price Target Deutsche Bank Buy $34.00 to $33.00
2016-01-07 Boost Price Target Evercore ISI $33.00 to $35.00
2015-12-11 Boost Price Target Keefe, Bruyette & Woods $31.00 to $33.00
2015-12-08 Lower Price Target Barclays $37.00 to $35.00
2015-11-30 Boost Price Target JMP Securities $32.00 to $34.00
2015-11-20 Boost Price Target Deutsche Bank Buy $33.00 to $34.00
2015-11-13 Reiterated Rating Nomura Buy $31.00
2015-10-25 Reiterated Rating Nomura Buy $31.00
2015-10-24 Reiterated Rating Barclays Buy
2015-10-23 Reiterated Rating Barclays Overweight $34.00 to $35.00
2015-10-13 Initiated Coverage Credit Agricole Outperform
2015-10-13 Initiated Coverage CLSA Outperform
2015-10-13 Initiated Coverage Credit Agricole SA Outperform
2015-10-08 Reiterated Rating JMP Securities Buy $33.00 to $32.00
2015-10-08 Reiterated Rating Barclays Overweight $35.00 to $34.00
2015-10-06 Lower Price Target Jefferies Group Hold $29.00
2015-09-18 Lower Price Target Raymond James Outperform $34.00 to $32.00
2015-09-18 Lower Price Target Raymond James Financial Inc. Outperform $34.00 to $32.00
2015-09-10 Reiterated Rating Deutsche Bank Buy
2015-09-09 Lower Price Target Deutsche Bank $34.00 to $32.00
2015-09-09 Reiterated Rating Barclays Overweight $32.00 to $35.00
2015-09-09 Upgrade Evercore ISI Hold to Buy $33.00
2015-09-09 Reiterated Rating RBC Capital Outperform $34.00 to $35.00
2015-09-09 Reiterated Rating Royal Bank Of Canada Outperform $34.00 to $35.00
2015-08-26 Lower Price Target Barclays Overweight $33.00 to $32.00
2015-08-09 Reiterated Rating Standpoint Research Hold $34.00
2015-07-24 Reiterated Rating Compass Point Buy $32.00 to $34.00
2015-07-10 Reiterated Rating Deutsche Bank Buy $34.00 to $33.00
2015-07-07 Boost Price Target Jefferies Group Hold $32.00
2015-06-12 Reiterated Rating Deutsche Bank Buy $33.00 to $34.00
2015-06-05 Initiated Coverage Goldman Sachs Buy $34.00
2015-06-02 Initiated Coverage Piper Jaffray Neutral $32.00
2015-06-02 Set Price Target Deutsche Bank Buy $33.00
2015-05-19 Reiterated Rating Jefferies Group Hold $27.00 to $29.00
2015-05-08 Reiterated Rating Deutsche Bank Buy $32.00 to $33.00
2015-05-08 Boost Price Target Barclays Overweight $32.00 to $33.00
2015-05-07 Boost Price Target JMP Securities Market Outperform $32.00 to $33.00
2015-04-24 Boost Price Target JMP Securities Market Outperform $31.00 to $32.00
2015-04-24 Boost Price Target Compass Point Buy $28.00 to $32.00
2015-04-20 Lower Price Target Deutsche Bank Buy $32.00 to $30.00
2015-04-07 Reiterated Rating Jefferies Group Hold $23.00 to $27.00
2015-03-30 Reiterated Rating Deutsche Bank Buy $31.00
2015-03-27 Reiterated Rating RBC Capital Buy
2015-03-26 Initiated Coverage RBC Capital Outperform $35.00 to $35.00
2015-03-26 Boost Price Target Barclays Overweight $28.00 to $32.00
2015-03-06 Boost Price Target JMP Securities Market Outperform $28.00 to $31.00
2015-03-06 Boost Price Target Deutsche Bank Buy $28.00 to $31.00
2015-03-03 Boost Price Target Barclays Overweight $27.00 to $28.00
2015-02-20 Boost Price Target Barclays Overweight $26.00 to $27.00
2015-01-23 Boost Price Target Deutsche Bank Buy $26.00 to $28.00
2015-01-23 Boost Price Target Compass Point Buy $26.00 to $28.00
2015-01-23 Upgrade Credit Suisse Neutral to Outperform $24.00 to $28.00
2015-01-13 Boost Price Target Barclays Overweight $25.00 to $26.00
2015-01-13 Upgrade Bank of America Neutral to Buy $22.72 to $26.00
2015-01-13 Upgrade Bank of America Corp. Neutral to Buy $22.72 to $26.00
2015-01-12 Boost Price Target JMP Securities Market Outperform $27.00 to $28.00
2015-01-08 Upgrade Deutsche Bank Hold to Buy $23.00 to $26.00
2014-12-12 Boost Price Target Deutsche Bank Hold $22.00 to $23.00
2014-10-22 Reiterated Rating Sterne Agee CRT Buy $28.00 to $21.21
2014-10-22 Reiterated Rating Barclays Overweight $24.00 to $23.00
2014-10-20 Upgrade Goldman Sachs Buy to Conviction-Buy $25.00
2014-10-14 Reiterated Rating Deutsche Bank Hold $24.00 to $22.00
2014-09-11 Reiterated Rating Deutsche Bank Hold $23.00 to $24.00
2014-08-14 Initiated Coverage Deutsche Bank Hold $23.00
2014-07-24 Reiterated Rating Nomura Buy $28.00 to $27.00
2014-07-24 Reiterated Rating Raymond James Outperform $24.00 to $27.50
2014-07-24 Reiterated Rating Credit Suisse Neutral $25.00 to $24.00
2014-07-14 Initiated Coverage Jefferies Group Hold $24.00
2014-07-11 Reiterated Rating JMP Securities Market Outperform $28.00 to $27.00
2014-05-19 Upgrade Raymond James Market Perform to Outperform $24.00
2014-04-24 Boost Price Target Compass Point Buy $25.00 to $26.00
2014-04-24 Reiterated Rating Barclays Overweight $26.00
2014-04-24 Reiterated Rating Credit Suisse Neutral $25.00
2014-04-24 Upgrade Sandler O'Neill Hold to Buy $24.00
2014-04-23 Upgrade Wells Fargo & Co. Market Perform to Outperform
2014-04-23 Upgrade Wells Fargo Market Perform to Outperform
2014-04-11 Upgrade Barclays Underweight to Overweight $20.00 to $24.00
2014-04-09 Upgrade Bank of America Underperform to Neutral $19.00 to $21.00
2014-03-18 Boost Price Target Sterne Agee CRT Buy $40.00
2014-01-27 Upgrade JMP Securities Market Perform to Outperform $26.00
2014-01-24 Upgrade Compass Point Neutral to Buy $16.00 to $25.00
2014-01-09 Initiated Coverage Nomura Buy $23.00
2013-12-10 Initiated Coverage Credit Suisse Neutral
2013-10-25 Boost Price Target Compass Point Neutral $13.00 to $16.00
2013-10-24 Boost Price Target Evercore ISI Equal Weight $14.50 to $19.50
2013-10-24 Reiterated Rating Sterne Agee CRT Buy $19.50
2013-10-24 Boost Price Target Barclays Underweight $10.00 to $14.00
2013-10-24 Reiterated Rating Goldman Sachs Buy
2013-10-09 Reiterated Rating Sterne Agee CRT Buy $19.50
2013-10-09 Boost Price Target Keefe, Bruyette & Woods Market Perform $14.50 to $17.50
2013-10-09 Initiated Coverage JMP Securities Market Perform
2013-09-30 Reiterated Rating Sterne Agee CRT Buy $19.50
2013-09-30 Boost Price Target BMO Capital Markets Market Perform $14.00 to $17.00
2013-04-19 Reiterated Compass Point Neutral $11 to $9.50
2013-03-14 Reiterated Compass Point Neutral $10 to $11
2012-10-19 Downgrade BGB Securities Hold to Sell $7.50 to $6
2011-09-13 Reiterated FBR Capital Outperform $18 to $14
2010-02-22 Initiated Keefe Bruyette Mkt Perform $1.70
2009-10-01 Reiterated Barclays Capital Equal Weight $1.25 to $1.75
2009-09-14 Upgrade Citigroup Hold to Buy $1.50 to $2.30
2009-07-24 Upgrade Citigroup Sell to Hold
2009-07-13 Reiterated Barclays Capital Equal Weight $1 to $1.20
2016-07-13 Initiated Coverage Buckingham Research Buy $29.00
2016-07-11 Reiterated Rating Nomura Holdings Inc. Buy
2016-07-10 Reiterated Rating Deutsche Bank AG Buy
2016-07-07 Lower Price Target Jefferies Group Hold $27.00 to $25.50
2016-07-07 Lower Price Target Barclays PLC Overweight $32.00 to $28.00

There is presents forecasts of rating agencies and recommendations for investors about this ticker

Major Shareholders

Name Relationship Total Shares Holding stocks
Freiberg Steven J CHIEF EXECUTIVE OFFICER 0.19%  (556746) ETFC / MA / RM /
Idzik Paul CEO 0.19%  (536576) ETFC /
Utton Nicholas EVP & Chief Marketing Officer 0.12%  (334136) ETFC /
Framke Greg EVP & COO 0.10%  (293738) ETFC /
Nandra Navtej S President 0.08%  (242510) ETFC /
Curcio Michael John EVP & Pres, E*TRADE Securities 0.08%  (229562) ETFC /
Audette Matthew J EVP & Chief Financial Officer 0.06%  (181912) ETFC / LPLA /
Petrilli Frank J. 0.05%  (137887) ETFC /
Roessner Karl A EVP & General Counsel 0.04%  (129762) ETFC /
LAWSON RODGER A 0.04%  (106026) ETFC / UNH /
Foley Michael EVP & Chief Adminstr. 0.03%  (89428) ETFC /
Pizzi Michael A. EVP & Chief Financial Officer 0.02%  (69164) ETFC /
RANDALL LEWIS E 0.02%  (65871) ETFC /
WEAVER DONNA L 0.02%  (60795) ETFC /
Herbert David SVP & Pres, E*TRADE Securities 0.02%  (60639) ETFC /
KANNER FREDERICK WILKINSON 0.02%  (44463) ETFC /
Healy James P 0.01%  (42649) ETFC /
SCLAFANI JOSEPH L 0.01%  (34304) ETFC /
CARBONE RICHARD J 0.01%  (27464) ETFC /
Saeger Rebecca 0.01%  (26961) ETFC /
Simonich Brent Principal Accounting Officer 0.01%  (26240) ETFC /
Lam James 0.01%  (23625) ETFC /
Willard Stephen H 0.01%  (22596) ETFC /
VELLI JOSEPH M 0.01%  (21589) CTSH / ETFC / PAYX /
FISHER RONALD 0.01%  (19203) ETFC /
Leibowitz Shelley B 0.01%  (16040) ETFC /
Stern Gary H 0.01%  (15500) ETFC /