UP!
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Type
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Private |
|---|---|
| Industry | Marketing and Advertising |
| Founded | 2008 (2008) |
| Founders | George John, Richard Frankel, Abhinav Gupta |
| Headquarters | Redwood City, CA, US |
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Number of locations
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20 |
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Area served
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North America, Europe, and Japan; 20,000 advertisers and 3,600 advertising agencies |
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Key people
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Number of employees
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700+ |
| Website | rocketfuel |
Rocket Fuel is an ad technology company based in Redwood City, California. It was founded in 2008 by alumni of Yahoo!.
Rocket Fuel completed an initial public offering in September 2013. The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million. By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.
Rocket Fuel acquired the New York-based ad tech company [x+1] in August 2014 for $230 million.
In 2017, the company was acquired by Sizmek, a private ad tech company owned by Vector Capital; one outcome of this was a retreat from public company status back to being a private company.
| 2016-06-27 | Reiterated Rating | Needham & Company LLC | Hold | |
| 2016-05-11 | Reiterated Rating | Wells Fargo | Hold | |
| 2016-05-11 | Reiterated Rating | Wells Fargo & Co. | Hold | |
| 2016-05-10 | Reiterated Rating | Piper Jaffray | Hold | $4.00 |
| 2016-05-10 | Reiterated Rating | Piper Jaffray Cos. | Hold | $4.00 |
| 2016-04-11 | Initiated Coverage | Citigroup Inc. | Sell | $2.50 |
| 2016-02-26 | Reiterated Rating | BMO Capital Markets | Market Perform | $5.00 to $4.00 |
| 2016-02-25 | Reiterated Rating | Piper Jaffray | Neutral | $4.00 |
| 2016-02-08 | Lower Price Target | Goldman Sachs | Neutral | $4.00 to $3.25 |
| 2016-02-08 | Lower Price Target | Goldman Sachs Group Inc. | Neutral | $4.00 to $3.25 |
| 2015-11-13 | Lower Price Target | Citigroup Inc. | $5.00 to $4.50 | |
| 2015-11-11 | Initiated Coverage | Boenning Scattergood | Neutral | |
| 2015-11-05 | Reiterated Rating | BMO Capital Markets | Hold | $9.00 to $5.00 |
| 2015-11-05 | Reiterated Rating | Piper Jaffray | Neutral | $4.00 |
| 2015-11-02 | Lower Price Target | Evercore ISI | Hold | $7.50 to $6.00 |
| 2015-09-28 | Lower Price Target | Citigroup Inc. | Neutral | $9.50 to $5.50 |
| 2015-09-02 | Reiterated Rating | Evercore ISI | Hold | $9.00 to $7.50 |
| 2015-08-06 | Reiterated Rating | Piper Jaffray | Neutral | $8.50 |
| 2015-08-06 | Boost Price Target | Evercore ISI | Hold | $8.00 to $9.00 |
| 2015-06-26 | Reiterated Rating | Piper Jaffray | Neutral | $8.50 |
| 2015-05-23 | Reiterated Rating | Citigroup Inc. | Neutral | $12.00 to $9.50 |
| 2015-05-12 | Reiterated Rating | Citigroup Inc. | Neutral | $12.00 to $9.50 |
| 2015-05-08 | Lower Price Target | Janney Montgomery Scott | Fair Value to Buy | $17.50 to $15.00 |
| 2015-04-16 | Initiated Coverage | Stephens | Equal Weight | $9.00 |
| 2015-04-07 | Reiterated Rating | Janney Montgomery Scott | Buy to Fair Value | |
| 2015-03-13 | Reiterated Rating | Piper Jaffray | Hold | $13.00 |
| 2015-02-23 | Reiterated Rating | Citigroup Inc. | Hold | $19.00 to $12.00 |
| 2015-02-23 | Reiterated Rating | Credit Suisse | Outperform | |
| 2015-02-23 | Reiterated Rating | Credit Suisse Group AG | Outperform | |
| 2015-02-20 | Set Price Target | Credit Suisse | Buy | $22.00 |
| 2015-02-20 | Downgrade | Janney Montgomery Scott | Positive | |
| 2015-02-20 | Downgrade | Piper Jaffray | Overweight to Neutral | |
| 2015-02-20 | Downgrade | Oppenheimer | Outperform to Market Perform | $14.77 to $22.00 |
| 2015-02-20 | Downgrade | Needham & Company LLC | Buy to Hold | |
| 2015-02-20 | Downgrade | Oppenheimer Holdings Inc. | Outperform to Market Perform | $14.77 to $22.00 |
| 2014-12-30 | Initiated Coverage | Janney Montgomery Scott | Buy | |
| 2014-12-16 | Initiated Coverage | Janney Montgomery Scott | Buy | $22.50 |
| 2014-12-05 | Initiated Coverage | Maxim Group | Sell | $10.00 |
| 2014-11-14 | Boost Price Target | Citigroup Inc. | Neutral | $17.00 to $19.00 |
| 2014-11-13 | Reiterated | Needham | Buy | $30 to $25 |
| 2014-11-13 | Boost Price Target | Goldman Sachs | Neutral | $19.00 |
| 2014-11-13 | Reiterated Rating | Credit Suisse | Outperform | $31.00 to $16.23 |
| 2014-11-13 | Lower Price Target | Oppenheimer | Outperform | $31.00 to $22.00 |
| 2014-09-12 | Boost Price Target | Evercore ISI | Equal Weight | $15.00 to $17.00 |
| 2014-09-09 | Lower Price Target | BMO Capital Markets | $25.00 to $17.00 | |
| 2014-08-29 | Downgrade | Citigroup Inc. | Buy to Neutral | $40.00 to $17.00 |
| 2014-08-06 | Lower Price Target | Oppenheimer | Outperform | $44.00 to $31.00 |
| 2014-08-06 | Downgrade | Needham | Strong Buy to Buy | $75 to $30 |
| 2014-08-06 | Reiterated Rating | Credit Suisse | Outperform | $58.00 to $40.00 |
| 2014-08-06 | Lower Price Target | Piper Jaffray | $60.00 to $40.00 | |
| 2014-08-06 | Downgrade | Needham & Company LLC | Strong-Buy to Buy | $75.00 to $30.00 |
| 2014-08-06 | Downgrade | First Analysis | Overweight to Equal Weight | |
| 2014-08-06 | Lower Price Target | Evercore ISI | Equal Weight | $17.00 to $15.00 |
| 2014-07-07 | Initiated Coverage | Wells Fargo & Co. | Market Perform | |
| 2014-07-07 | Initiated Coverage | Wells Fargo | Market Perform | |
| 2014-05-09 | Downgrade | BMO Capital Markets | Outperform to Market Perform | $58.00 to $25.00 |
| 2014-05-09 | Reiterated Rating | Citigroup Inc. | Buy | $63.00 to $40.00 |
| 2014-05-09 | Reiterated Rating | Needham & Company LLC | Strong-Buy to Strong-Buy | $75.00 |
| 2014-05-09 | Reiterated Rating | Piper Jaffray | Overweight to Overweight | $70.00 to $60.00 |
| 2014-05-09 | Reiterated Rating | Evercore ISI | Equal Weight | $30.00 to $17.00 |
| 2014-05-09 | Lower Price Target | Oppenheimer | Outperform to Outperform | $68.00 to $44.00 |
| 2014-05-09 | Downgrade | Goldman Sachs | Buy to Neutral | $69.00 to $25.00 |
| 2014-05-05 | Initiated Coverage | First Analysis | Overweight to Overweight | $45.00 |
| 2014-05-01 | Upgrade | Evercore ISI | Underweight to Equal Weight | $40.00 to $30.00 |
| 2014-04-07 | Upgrade | BMO Capital Markets | Market Perform to Outperform | $58.00 |
| 2014-03-31 | Lower Price Target | Evercore ISI | Underweight | $55.00 to $40.00 |
| 2014-02-10 | Initiated Coverage | Goldman Sachs | Buy | $69.00 |
| 2014-01-31 | Boost Price Target | BMO Capital Markets | $50.00 to $58.00 | |
| 2014-01-17 | Downgrade | BMO Capital Markets | Outperform to Market Perform | $66.89 to $50.00 |
| 2013-12-19 | Upgrade | Needham & Company LLC | Buy to Strong-Buy | $75.00 |
| 2013-12-02 | Initiated Coverage | Evercore ISI | Underweight | |
| 2013-11-11 | Upgrade | BMO Capital Markets | Market Perform to Outperform | $65.00 to $50.00 |
| 2013-11-07 | Upgrade | Oppenheimer | Market Perform to Outperform | $44.25 to $44.88 |
| 2013-10-15 | Initiated Coverage | Needham & Company LLC | Buy | $75.00 |
| 2013-10-15 | Initiated Coverage | Oppenheimer | Market Perform | |
| 2013-10-15 | Initiated Coverage | Credit Suisse | Neutral | $60.00 |
| 2013-10-15 | Initiated Coverage | Citigroup Inc. | Buy | |
| 2013-10-15 | Initiated Coverage | Piper Jaffray | Overweight | $70.00 |
| 2013-10-15 | Initiated Coverage | BMO Capital Markets | Market Perform | $65.00 |
| 2016-06-27 | Reiterated Rating | Needham & Company LLC | Hold | |
| 2016-05-11 | Reiterated Rating | Wells Fargo | Hold | |
| 2016-05-11 | Reiterated Rating | Wells Fargo & Co. | Hold | |
| 2016-05-10 | Reiterated Rating | Piper Jaffray | Hold | $4.00 |
| 2016-05-10 | Reiterated Rating | Piper Jaffray Cos. | Hold | $4.00 |
There is presents forecasts of rating agencies and recommendations for investors about this ticker
In FUEL 11 funds of 2213 total. Show all
| Fund name | Ticker shares |
|---|---|
| MDV Management Company, L.L.C. | 9.30M |
| N.G. Partners II, L.L.C. | 2.07M |
| BlackRock Institutional Trust Company, N.A. | 0.39M |
| BlackRock Fund Advisors | 84287 |
| MCGLINN CAPITAL MANAGEMENT INC | 42800 |
| BlackRock Group LTD | 21620 |
| Spot Trading L.L.C | 16100 |
| KCG Holdings, Inc. | 13731 |
| BlackRock Investment Management, LLC | 5701 |
| BLACKROCK ADVISORS LLC | 5595 |
| HUNTINGTON NATIONAL BANK | 2 |
| Name Relationship | Total Shares | Holding stocks |
|---|---|---|
| John George H. Co-Founder, CEO & Chairman | 6.48% (2322924) | FUEL / |
| SANKARAN DAVID M Chief Financial Officer | 0.21% (77000) | FUEL / |
| Gupta Abhinav Co-Founder, VP, Engineering | 0.21% (74812) | FUEL / |
| Thapar Manu SVP, Research & Development | 0.17% (59844) | ANGI / FUEL / |
| Trigg Dominic VP/Managing Director, Europe | 0.10% (34328) | FUEL / |
| Covington JoAnn VP, General Counsel, CPO | 0.04% (15153) | FUEL / |
| Gardner John E. | 0.04% (13905) | FUEL / |
| Bardwick J. Peter Chief Financial Officer | 0.03% (9000) | FUEL / |
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