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The Kroger Company
Type
Public
Traded as NYSE: KR
S&P 500 Component
ISIN US5010441013
Industry Retail
Founded 1883 (134 years ago) (1883) in Cincinnati, Ohio, U.S.
Founder Bernard Kroger
Headquarters Cincinnati, Ohio, United States
Number of locations
2,778 (2015)
Area served
United States
Key people
Rodney McMullen
(CEO & Chairman)
Products Convenience store,
supercenter/superstore,
Other specialty, supermarket
Revenue IncreaseUS$115.3 billion (2016)
Operating income
DecreaseUS$3.436 billion (2016)
Net income
DecreaseUS$1.975 billion (2016)
Total assets IncreaseUS$36.5 billion (2016)
Total equity DecreaseUS$6.698 billion (2016)
Number of employees
443,000 (2017)
Divisions Inter-American Products
various chains
Website www.thekrogerco.com
www.kroger.com

The Kroger Company, or simply Kroger, is an American retailing company founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the United States's largest supermarket chain by revenue ($115.34 billion for fiscal year 2016), the second-largest general retailer (behind Walmart) and the twenty-third largest company in the United States. Kroger is also the third-largest retailer in the world and the second largest private employer in the United States. As of December 2015, Kroger operates, either directly or through its subsidiaries, 2,778 supermarkets and multi-department stores. Kroger's headquarters are in downtown Cincinnati. It maintains markets in 34 states, with store formats that include supermarkets, superstores, department stores, 786 convenience stores, and 326 jewelry stores. Kroger-branded grocery stores are located in the Midwestern and Southern United States. Kroger operates 37 food processing or manufacturing facilities, 1,360 supermarket fuel centers and 2,122 pharmacies.

Kroger's employees are mostly represented by collective bargaining agreements (union employees) and many are represented by the United Food and Commercial Workers (UFCW) union.

In 1883, Bernard 'Barney' Kroger invested his life savings of $372 (roughly equal to $9,600 as of 2015) to open a grocery store at 66 Pearl Street in downtown Cincinnati. Pearl Street formerly existed between 2nd Street and 3rd Street. The location is now approximately where I-71 passes the Great American Ballpark. In 1884 Kroger opened his second store.

Kroger, the son of a merchant, had a simple dictum: "Be particular. Never sell anything you would not want yourself." Kroger tried many ways to satisfy customers. He experimented with making his own products, such as bread, so that customers would not need to go to a separate bakery.

In 1916 Kroger company began self-service shopping. Before this all articles were kept behind counters, and customers would ask for them, and then clerks would deliver them to customers.

In 1929, it was rumored that Safeway would merge with Kroger.

In the 1930s, Kroger became the first grocery chain to monitor product quality and to test foods offered to customers, and also the first to have a store surrounded on all four sides by parking lots.

Beginning in 1955, Kroger began acquiring supermarket chains again, expanding into new markets. In three months, it purchased three supermarket chains:

In January 1956, the company bought out Big Chain Stores, Inc., a chain of seven stores based in Shreveport, Louisiana, later combining it with the Childs group. All of these chains adopted the Kroger banner in 1966.

During all the acquisitions, in September 1957, Kroger sold off its Wichita, Kansas, store division, then consisting of 16 stores, to J. S. Dillon and Sons Stores Company, then headed by Ray S. Dillon, son of the company founder.

In October 1963, Kroger acquired the 56-store chain Market Basket, providing them with a foothold in the lucrative southern California market. (Prior to this time Kroger had no stores west of Kansas.)

Kroger opened stores in Florida under the SupeRx and Florida Choice banners from the 1960s until 1988, when the chain decided to exit the state and sold all of its stores; Kash n' Karry bought the largest share.

In the 1970s, Kroger became the first grocer in the United States to test an electronic scanner and the first to formalize consumer research.

Although Kroger has long operated stores in the Huntsville-Decatur area of northern Alabama (as a southern extension of its Nashville, Tennessee, region), it has not operated in the state's largest market, Birmingham, since the early 1970s, when it exited as a result of intense competition from Winn-Dixie and local chains Bruno's Supermarkets and Western Supermarkets.

Kroger built an ultra-modern dairy plant (Crossroad Farms Dairy) in Indianapolis in 1972, which was then considered the largest dairy plant in the world.

Kroger exited Milwaukee in 1972, selling a few stores to Jewel. Kroger would later return in 2015 upon its acquisition of Roundy's.

Kroger entered the Charlotte market in 1977 and expanded rapidly throughout the 1980s when it bought some stores from BI-LO. However, most stores were in less desirable neighborhoods and did not fit in with Kroger's upscale image. Less than three months after BI-LO pulled out, that company decided to re-enter the Charlotte market, and in 1988, Kroger announced it was pulling out of the Charlotte market and put its stores up for sale. Ahold bought Kroger's remaining stores in the Charlotte area and converted them to BI-LO.

Kroger had a number of stores in the Western Pennsylvania region, encompassing Pittsburgh and surrounding areas from 1928 until 1984 when the U.S. began experiencing a severe economic recession. The recession had two significant and related effects on Kroger's operations in the region. One of them was that the highly cyclical manufacturing-based economy of the region declined in greater proportion than the rest of the U.S., which undercut demand for the higher-end products and services offered by Kroger. The second effect of the economic recession was to worsen labor-management relations, causing a protracted labor strike in 1983 and 1984. During the strike, Kroger withdrew all of its stores from the Western Pennsylvania market, including some recently opened "superstores" and "greenhouses," selling these stores to Wetterau (now part of SuperValu), who promptly flipped the stores to independent owners while continuing to supply them under the FoodLand and Shop 'n Save brands. Kroger's exit ceded the market to lower-cost, locally owned rivals, most notably Giant Eagle and the SuperValu-supplied grocers. (Kroger purchased Eagle Grocery company, whose founders went on to create Giant Eagle.) Kroger still maintains a presence in the nearby Morgantown, West Virginia, Wheeling, West Virginia, and Weirton, West Virginia/Steubenville, Ohio, areas where Giant Eagle has a much smaller presence and the SuperValu-supplied stores are virtually nonexistent, though in all of these cases, Walmart remains a major competitor and Aldi is the only other supermarket with any market overlap.

Kroger entered the competitive San Antonio, Texas, market in 1980 but pulled out in mid-1993. On June 15, 1993, the company announced the closure of its 15 area stores.

The chain closed several stores around Flint, Michigan, in 1981, which were converted by local businessman Al Kessel to a new chain called Kessel Food Markets. Kroger bought most of these stores back in 1999 and began reverting them. Several other Michigan stores were sold to another Flint-based chain, Hamady Brothers, in 1980. The Hamady acquisition was short-lived.

In 1982, Kroger sold the 65-store Market Basket chain it had operated for several years in southern California. The stores were reverted to the Boys Markets branding, after acquiring the chain. Boys Markets was acquired by the Yucaipa Companies in 1989. When Yucaipa acquired Ralphs, the Boys brand disappeared.

In 1983, The Kroger Company acquired Dillon Companies grocery chain in Kansas along with its subsidiaries (King Soopers, City Market, Fry's and Gerbes) and the convenience store chain Kwik Shop. David Dillon, a fourth-generation descendant of J. S. Dillon, the founder of Dillon Companies, became the CEO of Kroger.

In northeastern Ohio, Kroger had a plant in Solon, Ohio, which is a suburb of Cleveland, until the mid-1980s. When that plant shut down due to high local Union labor costs, Kroger closed its northeastern Ohio stores in the Cleveland, Akron, and Youngstown areas. Some of those former Kroger stores were taken over by stores like Acme Fresh Markets, Giant Eagle, and Heinens.

Kroger opened and had about 50 stores in St. Louis until it left the market in 1986, saying that its stores were unprofitable. Most of its stores were bought by National, Schnucks, and Shop 'n Save.

Kroger also experienced a similar withdrawal from Chattanooga, Tennessee, in 1989. Many of these stores were sold to the local grocery chain Red Food, which was in turn bought by BI-LO in 1994. Today, Chattanooga is the only metropolitan market in Tennessee in which Kroger does not operate.

In the 1990s, Kroger acquired Great Scott (Detroit), Pay Less Food Markets, Owen's Market, JayC Food Stores, and Hilander Foods. Additionally, the Houston market was strengthened when Kroger bought several stores from AppleTree Markets, which were former Safeway stores in early 1994.

In 1998, Kroger merged with the then fifth-largest grocery company Fred Meyer, along with its subsidiaries, Ralphs, QFC, and Smith's.

In the late 1990s, it acquired many stores from Super Fresh as it exited many markets in the South.

Kroger also swapped all ten of its Greensboro, North Carolina-area stores in 1999 to Matthews, North Carolina-based Harris Teeter, for 11 of that company's stores in central and western Virginia. Kroger still maintains a North Carolina presence in the Raleigh-Durham area. In the Raleigh-Durham area, Kroger closed its North Raleigh store in the Wakefield Commons shopping center on July 9, 2011, because the location failed to meet sales expectations. After the closure, Kroger will operate 16 stores in the Triangle. Kroger had a store in Greenville from the 1980s until 2010 when it sold it to Harris Teeter. A store in Wilson opened in 2002 but closed two years later.

Long the dominant grocer in western Virginia, Kroger entered the Richmond, Virginia, market in 2000, where it competes against market leaders Martin's (including former Ukrop's stores) and Food Lion. Kroger entered the market by purchasing Hannaford stores that either already existed or were being built in Richmond. Hannaford purchases also included the competitive Hampton Roads market, where it now competes with Farm Fresh, Harris Teeter (which is owned by Kroger), and Food Lion. The Hannaford locations in these markets were purchased from Delhaize by Kroger as a condition of Delhaize's 2000 acquisition of the Hannaford chain, which had previously competed against Food Lion, also owned by Delhaize. Wal-Mart Supercenters are also major competitors in both markets, and the chain briefly competed against Winn-Dixie, which has now exited Virginia.

In 2001, Kroger acquired Baker's Supermarkets from Fleming Companies, Inc.

Albertsons exited the San Antonio and Houston markets in early 2002, selling many of the Houston stores to Kroger.

In 2004, Kroger bought most of the old Thriftway stores in Cincinnati, Ohio, when Winn-Dixie left the area. These stores were reopened as Kroger stores.

In 2007, Kroger acquired Scott's Food & Pharmacy from SuperValu Inc. in 2007, Kroger acquired 20 former Michigan Farmer Jack locations from A&P when A&P exited the Michigan Market

In 2008, Kroger began a partnership with Murray's Cheese of New York City. Murray's Cheese counters within Kroger stores sell a variety of artisanal cheese from all parts of the world.

In 2011, Kroger sold its Hilander Foods chain to Schnucks. Schnucks has since re-branded the chain and closed one store with two more locations closing on May 31, 2014.

On July 9, 2013, Kroger announced its acquisition of the 212 stores of Charlotte-based Harris Teeter in a deal valued at $2.5 billion and assumed $100 million in the company's outstanding debt. Harris-Teeter's stores are in eight Southern states, with a major portion of them in its headquarters state of North Carolina. Doing so, Kroger acquired Harris Teeter's click and collect program which allows online ordering of groceries. Some industry experts see this as a competitive move against online grocers such as AmazonFresh. The Harris Teeter acquisition marks Kroger's return to the Charlotte market after a 25-year absence.

On September 20, 2013, it was announced that David Dillon would be retiring as CEO of the Kroger Co. effective January 1, 2014, to be succeeded as CEO by W. Rodney McMullen, then current COO of the company, and that David Dillon would remain on as Chairman of the Board through the end of 2014.

In 2013, Kroger announced the spouses of company's unionized workers would no longer be covered by the company's insurance plan. The company cited the Patient Protection and Affordable Care Act as a prime reason for the move. The benefit cut affects roughly 11,000 workers in Indiana. The company announced in April 2013 that full-time employees would maintain their health insurance benefits.

On March 3, 2015, Kroger announced it will enter Hawaii, having registered with the state as a new business in February 2015. The move had been in the planning stages, as it was planning to expand there in 2006 but withdrew after it had already submitted registration. Kroger, which is in the process of looking for locations to open its first store, will face competition from Honolulu-based rivals Foodland and Times; major retailers Safeway, Wal-Mart, and Costco; Japanese-owned Don Quixote; and Department of Defense-owned DeCA Commissaries.

On May 1, 2015, Kroger announced the acquisition of the 7-store Hiller's Market chain in Southeast Michigan, and that it would operate all but one of those stores under the Kroger banner.

In June 2015, Kroger eliminated the Harris Teeter brand from the crowded Nashville, Tennessee market, where its growth had been stunted by aggressive competition since it entered with six stores in the early-2000s. Kroger has traditionally had a market-leading presence in Nashville, and initially promised to keep the five remaining Harris Teeter stores open when it acquired the chain, but later said the market "did not support Harris Teeter's future business plans." Two Harris Teeter stores were closed outright, and three closed temporarily while being converted to the Kroger brand (one of these would undergo a major remodeling and replace a neighboring Kroger store).

On November 11, 2015, Kroger and Roundy's announced a definitive merger, bringing Roundy's chain's 166 primarily Wisconsin based chains under Kroger ownership. The merger is valued at $800 million, including debt. The acquisition, which brought Kroger back to Wisconsin after a 43-year absence, will retain the Roundy's, Pick 'n Save, Mariano's, Metro Market and Copps names, along with its Milwaukee operations.

In April 2016, Kroger announced that it had made a "meaningful investment" in the Boulder, Colorado-based Lucky's Market, an organic foods supermarket chain that operated 17 stores in 13 states throughout the Midwest and Southeast United States.

In January 2017, Kroger announced plans to hire 10,000 permanent employees nationwide over the next year.

In February 2017, Kroger withstood large community protests after announcing the closing of two smaller-sized Louisville-area stores. Despite high store volumes and high population densities, the Old Louisville (lease expiration) and Southland Terrace stores closed.

On February 7, 2017 it was announced that Kroger Co. had purchased Murray's Cheese.

On May 1, 2017, Kroger, along with the University of Kentucky and UK Athletics, sports and campus marketing partner JMI Sports announced a 12-year, $1.85 million per year campus marketing agreement. Included in the agreement is the naming rights to Commonwealth Stadium, the university's football stadium, which will be renamed Kroger Field. This agreement makes the University of Kentucky the first school in the Southeastern Conference to enter into a corporate partnership for the naming rights to their football stadium.

In the early 2000s Kroger began offering discounts to customers ages 59 and up, but they were discontinued by 2017.

Kroger Marketplace is a chain of big-box stores. The brand was introduced in 2004 in the Columbus, Ohio, area, which lost the Big Bear and Big Bear Plus chains in Penn Traffic's Chapter 11 bankruptcy. The Kroger Marketplace format is based on the Fry's Marketplace stores that the Arizona division of Kroger is currently operating.

Similar to rival chains Meijer, Sears, Kmart, Target, Walmart, and Albertsons, and modeled after Kroger-owned Fred Meyer, these stores contain multiple departments. In addition to the grocery department, they usually contain a Fred Meyer Jewelers, Starbucks, Donatos Pizza, and an in-store bank, as well as sections for toys, appliances, home furnishings and bed and bath, something that Big Bear once had in their stores in the Columbus area.

In 2005, the company began renovating many Kroger Food & Drug stores in Ohio for an expanded and remodeled look, converting them to the Kroger Marketplace format. In February 2006, Kroger announced plans for two new Kroger Marketplace stores to open by the end of the summer in Cincinnati suburbs Lebanon and Liberty Township. The store in Liberty Township opened in July 2006. On October 5, 2006, a new Kroger Marketplace opened in Gahanna. With the Gahanna opening, the number of Kroger Marketplace stores is six, four in the Columbus area and two in the Cincinnati area. Two more stores were planned in 2007, one in Middletown (which opened in April 2007, after the old store was razed and made part of the current parking lot) and one in Englewood.

In 2011, the Elder Beerman in Centerville, Ohio was demolished, and a new marketplace has been built in its place. It has a fuel center and opened on December 8. This marketplace is the largest Kroger store ever built from ground up to date at 147,000 square feet.

Two more stores opened in the Cincinnati area, in the Northern Kentucky suburbs of Hebron and Walton which were completed in November 2008. Three Kroger Marketplace stores in Kentucky opened in 2009, two in Lexington and one in Newport. Another Marketplace opened in Beavercreek, Ohio. A Mount Orab, Ohio, store opened in the spring of 2010. Kroger opened a new 60,000 sq ft (5,600 m) store in North Augusta, South Carolina. In 2015, a 145,000 square foot Marketplace was opened in the Cincinnati suburb of Oakley.

The first Kroger Marketplace store in Texas opened on October 9, 2009, in the Waterside Marketplace in Richmond, Texas. The second Kroger Marketplace store in Rosenberg, Texas, opened on December 4, 2009. The third opened in Frisco, Texas, in early 2010. The fourth, in Willis, Texas, opened on August 11, 2011. Other Kroger Marketplace stores in Texas are in Little Elm, Texas; Fort Worth's Alliance Town Center; Mansfield; Wylie, Texas; and Baytown, Texas.

The first Kroger Marketplace store in Tennessee opened in Farragut, Tennessee (a small suburb near Knoxville) at the end of 2008, and a second store in Thompson's Station, Tennessee, about 20 miles (32 km) south of Nashville, opened in early 2009. A third location opened in Gallatin, Tennessee, on March 11, 2010.

The first Kroger Marketplace in Arkansas opened in August 2010 on Chenal Parkway in Little Rock, Arkansas. Another location opened in 2014 in Jonesboro, Arkansas.

The first Kroger Marketplace in Virginia opened on Midlothian Turnpike in Richmond, Virginia, on the site of the former Cloverleaf Mall on December 6, 2012. Another Marketplace opened in Virginia Beach, Virginia, at the site of a former Super Kmart, on July 31, 2013. The third location opened in December 2013 in the Staples Mill shopping Center in Henrico County. A fourth location opened on October 15, 2014, in Portsmouth, Virginia, at the site of the former I.C. Norcom High School.

The first Kroger Marketplace in Mississippi opened on September 16, 2016 in Hernando to much fanfare. This store was formally a Kroger Food & Drug with twelve aisles, now rebuilt with sixty-four, in addition to having a Starbucks, ClickList, and expanded deli inside.

The first Kroger Marketplace in Indiana opened on September 29, 2011, on Dupont Road on Fort Wayne's northwest side. This store is a rebuilt Kroger Food & Drug. A second Kroger Marketplace opened on October 4, 2012, from a rebuilt Scott's Food and Pharmacy in the Village at Coventry on the southwest side of Fort Wayne. These two stores are part of a $100 million expansion project in the Fort Wayne area. In October 2016, it was announced that a Kroger Marketplace will open in La Porte, Indiana within the NewPorte Landing development. Construction of the new 123,000 square foot store is expected to begin early in 2018.

The first Kroger Marketplace in Michigan opened on June 14, 2013, at Sterns and Secor Roads in Lambertville (a small-sized suburb north of Toledo, Ohio). Formerly a conventional Kroger store, the square footage increased from 68,000 to 133,000 square feet. It carries toys, home essentials, apparel and shoes in addition to groceries. The state's second store opened in 2014 in Shelby Township on property that already contained a 2010-built Fuel Center, replacing a smaller Kroger store across Hayes Road in neighboring Macomb Township, which was soon converted into an Emagine Entertainment movie theater. A third location opened late in 2015 on 13 Mile Road in Roseville, rebuilt from a long-closed Kmart. Three further locations opened in 2016, one in White Lake on the site of what was once one of Kmart's "green" prototype stores and directly adjacent to the smaller Kroger store that this location replaced, a second Shelby Township location at 26 Mile Road and Van Dyke Avenue, and one at 12 Mile Road and Stephenson Highway in Royal Oak. A seventh location opened on Fort Street in Southgate on September 20, 2017. This store, which is a former Super Kmart, is the largest Kroger location in Michigan, with seventy aisles along with a small cafe section and dedicated ClickList parking spaces.

In addition to stocking a variety of regional brand products, The Kroger Company also employs one of the largest networks of private label manufacturing in the country. Thirty-seven plants (either wholly owned or used with operating agreements) in seventeen states create about 40% of Kroger's private label products. Similar to most major supermarket retailers, Kroger uses a three-tiered private label marketing strategy. One private brand emphasizes no-frills products at the lowest possible price, another is intended to be comparable to leading national brands but a better value and the third is a premium (often organic) brand.

Kroger operates 16 dairies, 1 ice cream plant, and 2 cheese plants:

Kroger operates 6 bakeries, 2 frozen dough plants and 1 deli plant:

Kroger operates 5 grocery and 2 beverage plants:

Kroger operates 2 meat plants:

Kroger brand products are produced and sold in three quality tiers:

The P$$t..., Check This Out... and Heritage Farm lines of products were introduced in 1981 by the name of Cost Cutter and was known for its near-generic product labeling. It was then succeeded by FMV, which was a backronym to mean For Maximum Value, originally meaning Fred Meyer Value. In early 2007, Kroger replaced FMV with the Kroger Value brand. The Kroger Value brand was phased out in 2014. It offers staple products such as sugar, flour, bread and canned goods at the lowest price for that particular product in the store. Though some of these products (such as their cheese made with water and partially hydrogenated soybean oil) use a lower-quality manufacturing process, other products appear to be indistinguishable from their banner brand equivalent (P$$t... sugar and Kroger sugar, for example) other than the price.

Kroger has expanded the line to many other items, such as bread, coffee, tea, ice cream, paper towels, bleach, dog and cat food, and other food and household items. Most Kroger Value brand items were bilingually labeled (in English and Spanish); however, the new P$$t..., Check This Out... and Heritage Farm are not.

Banner Brands, goods that bear the name of Kroger or its subsidiaries (i.e., Ralphs, King Soopers, etc.) or make reference to them (i.e., Big K) are offered with a "Try it, Like it, or Get the National Brand Free" guarantee, where if the customer does not believe the Kroger brand product is as good as the national brand, he or she can exchange the unused portion of the product with their receipt for the equivalent national brand for free. Many of Kroger's health and beauty goods, one of the company's fastest-growing private label categories, are manufactured by third-party providers; these products include goods like ibuprofen and contact lens solution.

Products marked Private Selection are offered to compare with gourmet brands or regional brands that may be considered more upscale than the standard Kroger brand products.

Simple Truth Organic is a brand offered to compare with other organic brands with often simpler packaging and is becoming larger in 2014 as a part of Kroger's marketing. For the first time, Kroger is delving into making its own gluten-free products, including flour mixes, bread, etc.

As well as the major grocery brands, Kroger's manufacturing creates a variety of general merchandise brands. These are featured especially in Fred Meyer stores, where more than half the goods sold are non-food, or in the smaller Fred Meyer-based Marketplace stores. The following brands might be found in various Kroger-owned stores:

Bread

Dairy

Deli

Drug & General Merchandise

Frozen Food

Grocery and General Merchandise

Whole Health (Nutrition)

In 2006, Kroger partnered with the consumer products division of The Walt Disney Company to add the Disney Magic Selections line to its private label offerings.

Kroger previously owned and operated the SupeRx drug store chain. In 1985, Kroger outbid Rite Aid for the Hook's Drug Stores chain, based in Indianapolis, Indiana, and combined it with SupeRx to become Hook's-SupeRx. In 1994, Kroger decided to exit the stand-alone drugstore business and sold its SupeRx stores to Revco, which later was sold to CVS.

Today, Kroger operates more than 1,948 pharmacies, most of which are located inside its supermarkets. The Kroger Pharmacies continue as a profitable portion of the business and have been expanding to now include pharmacies in City Market, Dillons, Fred Meyer, Fry's, King Soopers, QFC, Ralphs, Harris Teeter, Smith's Food and Drug, and Kroger Supermarkets.

Since 1998, Kroger has added fuel centers in the parking lots of its supermarkets. As of 2015, Kroger operated 1,360 supermarket fuel centers. In 2006, Kroger introduced a new common logo for all of its convenience store chains that is now also used at the fuel centers of all of its supermarket chains—a rhombus with a white, stylized image of the continental United States in the center bordered by four colored areas: dark blue representing the Pacific Ocean, red representing Canada, green representing the Atlantic Ocean, and yellow representing the Gulf of Mexico.

Most Kroger locations feature Redbox movie rental kiosks. Previously, some Kroger locations featured kiosks from The New Release (aka Moviecube); most of these kiosks have since been replaced by Redbox kiosks. Also, until 2012, Kroger locations in the Columbus, Ohio, area featured kiosks by Blockbuster Express (originally DVD Play).

Food distribution and buying takes place under various subsidiaries and divisions. These include:

Kroger operates its own fleet of trucks and trailers to distribute products to its various stores, in addition to contracts with various trucking companies.

Kroger Personal Finance was introduced in 2007 to offer branded Visa cards; mortgages; home equity loans; pet, renter's and home insurance; identity theft protection; and wireless services. In 2011, Kroger dropped its contract with MasterCard and now offers store credit and debit cards through Visa.

i-wireless is a national private label wireless service provider sold in over 2,200 retail locations within the Kroger family of stores across 31 states. i-wireless allows customers to accrue minutes on their i-wireless phone in exchange for using their shopper's card on qualifying purchases. The i-wireless service functions over the Nationwide Sprint Network. Customers can choose from monthly, unlimited or pay-per-use plans that do not have contracts, activation fees, or the ability to roam.

In 2008, Greenpeace started ranking America's major supermarket chains on their seafood sustainability practices because, according to Phil Radford, Greenpeace U.S. CEO, "three quarters of global fish stocks are suffering from overfishing, and 90% of top marine predators are already gone." Criteria included the number of threatened fish species supermarkets sold, their seafood purchasing policies, and ocean legislation policies they supported. In 2013, Kroger was noted for carrying 17 out of 22 red list species, four of which are top-tier red list species.

In 2014, Moms Demand Action for Gun Sense in America, a national gun control organization backed by former New York Mayor Michael Bloomberg, began a campaign that seeks to pressure the Kroger chain to ban the open carry of firearms in all of its stores. The group decided to take action in response to demonstrations by open carry activists in Kroger stores in Ohio and Texas, and after conducting research that identified more than a dozen shootings on Kroger property since 2012. Kroger rebuffed their demand, stating, "If the local gun laws are to allow open carry, we'll certainly allow customers to do that based on what the local laws are. We don't believe it's up to us to legislate what the local gun control laws should be. It's up to the local legislators to decide to do that. So we follow local laws, we ask our customers to be respectful to the other people they are shopping with. And we really haven't had any issues inside of our stores as a result of that."

Q reports

Period Date Adjusted Actuals EPS GAAP EPS
Q4 2023 2023-03-02 Future report Set alerts
Q3 2023 2022-12-01 0.88 0.88
Q2 2023 2022-09-09 0.90 0.90
Q1 2023 2022-06-16 1.45 1.45
Q4 2022 2022-03-03 0.91 0.91
Q3 2022 2021-12-02 0.78 0.78
Q2 2022 2021-09-10 0.80 0.80
Q1 2022 2021-06-17 1.19 1.19
Q4 2021 2021-03-04 0.81 0.81
Q3 2021 2020-12-03 0.71 0.71

Ratings

2016-06-23 Upgrade Hilliard Lyons Neutral to Buy $41.00
2016-06-21 Reiterated Rating RBC Capital Sector Perform $39.00
2016-06-21 Reiterated Rating Royal Bank Of Canada Sector Perform $39.00
2016-06-20 Reiterated Rating Citigroup Inc. Buy $44.00
2016-06-17 Lower Price Target Deutsche Bank Buy $48.00 to $41.00
2016-06-17 Reiterated Rating Piper Jaffray Underweight $29.00
2016-06-17 Lower Price Target Deutsche Bank AG Buy $48.00 to $41.00
2016-06-17 Reiterated Rating Piper Jaffray Cos. Underweight $29.00
2016-06-15 Downgrade Wolfe Research Outperform to Market Perform
2016-06-13 Reiterated Rating RBC Capital Sector Perform $39.00
2016-06-06 Reiterated Rating Oppenheimer Buy $42.00
2016-06-06 Reiterated Rating Oppenheimer Holdings Inc. Buy $42.00
2016-05-20 Reiterated Rating Jefferies Group Hold
2016-05-12 Lower Price Target Credit Suisse Neutral $36.00 to $34.00
2016-05-12 Lower Price Target Credit Suisse Group AG Neutral $36.00 to $34.00
2016-05-09 Initiated Coverage Piper Jaffray Underweight $29.00
2016-05-03 Initiated Coverage SunTrust Neutral $39.00
2016-05-03 Initiated Coverage SunTrust Banks Inc. Neutral $39.00
2016-04-20 Reiterated Rating Citigroup Inc. Buy
2016-04-08 Lower Price Target JPMorgan Chase & Co. Overweight $44.00 to $43.00
2016-04-06 Reiterated Rating Morgan Stanley Buy
2016-03-07 Reiterated Rating Oppenheimer Outperform $47.00 to $42.00
2016-03-06 Reiterated Rating Deutsche Bank Buy
2016-03-04 Upgrade Hilliard Lyons Neutral to Buy
2016-03-04 Lower Price Target Pivotal Research Buy $46.00 to $44.00
2016-03-04 Downgrade Macquarie Neutral to Underperform $33.00 to $27.00
2016-03-01 Reiterated Rating Oppenheimer Outperform $47.00
2016-02-12 Initiated Coverage Stifel Nicolaus Buy $45.00 to $45.00
2016-01-22 Lower Price Target Credit Suisse Neutral $40.00 to $36.00
2016-01-06 Boost Price Target Oppenheimer Outperform $42.00 to $47.00
2016-01-05 Reiterated Rating BMO Capital Markets Outperform $45.00
2015-12-23 Boost Price Target Guggenheim Buy $45.00 to $46.00
2015-12-22 Boost Price Target JPMorgan Chase & Co. Overweight $45.00 to $46.00
2015-12-18 Initiated Coverage Wells Fargo Outperform
2015-12-18 Initiated Coverage Wells Fargo & Co. Outperform
2015-12-14 Boost Price Target Argus Buy $43.00 to $45.00
2015-12-07 Upgrade Northcoast Research Neutral to Buy $51.00
2015-12-06 Boost Price Target Guggenheim Buy $43.00 to $45.00
2015-12-05 Reiterated Rating Barclays Hold
2015-12-05 Reiterated Rating Barclays PLC Hold
2015-12-04 Boost Price Target JPMorgan Chase & Co. Overweight $44.00 to $45.00
2015-12-04 Boost Price Target BB&T Corp. Buy $42.00 to $44.00
2015-12-04 Boost Price Target Deutsche Bank Buy $45.00 to $48.00
2015-12-04 Reiterated Rating Barclays Equal Weight $38.00 to $40.00
2015-12-04 Boost Price Target Telsey Advisory Group Outperform $43.00 to $46.00
2015-12-01 Reiterated Rating RBC Capital Sector Perform $38.00
2015-11-30 Boost Price Target Guggenheim Buy $43.00 to $43.00
2015-11-15 Reiterated Rating Deutsche Bank Buy
2015-10-28 Boost Price Target Telsey Advisory Group Outperform $41.00 to $43.00
2015-10-22 Reiterated Rating Deutsche Bank Buy $45.00
2015-10-21 Reiterated Rating Stephens Equal Weight $43.00
2015-10-15 Reiterated Rating Deutsche Bank Buy
2015-10-15 Reiterated Rating S&P Equity Research Strong-Buy $47.00
2015-10-08 Boost Price Target JPMorgan Chase & Co. Overweight $43.00 to $44.00
2015-09-28 Reiterated Rating Citigroup Inc. Buy
2015-09-17 Reiterated Rating Citigroup Inc. Buy $43.00 to $45.00
2015-09-17 Reiterated Rating Deutsche Bank Buy $45.00
2015-09-14 Boost Price Target Scotiabank $41.00 to $45.00
2015-09-14 Reiterated Rating S&P Equity Research Strong-Buy $47.00
2015-09-14 Boost Price Target Jefferies Group Hold $38.50 to $40.00
2015-09-14 Boost Price Target Argus Buy $42.00 to $43.00
2015-09-11 Boost Price Target Pivotal Research $46.00
2015-09-09 Initiated Coverage Pivotal Research Buy $43.00 to $46.00
2015-09-03 Lower Price Target Barclays Equal Weight $38.00
2015-07-02 Reiterated Rating Guggenheim Buy $41.00
2015-06-23 Reiterated Rating Oppenheimer Outperform
2015-06-20 Set Price Target Barclays Hold $37.50
2015-06-17 Reiterated Rating Jefferies Group Hold $38.50
2015-06-17 Reiterated Rating BMO Capital Markets Outperform $41.50
2015-06-09 Initiated Coverage Macquarie Neutral $32.50
2015-06-08 Reiterated Rating Oppenheimer Outperform $40.00
2015-05-12 Reiterated Rating Guggenheim Buy $40.00
2015-04-27 Initiated Coverage RBC Capital Sector Perform $38.50
2015-03-19 Boost Price Target Deutsche Bank Buy $40.00 to $45.00
2015-03-11 Reiterated Rating Citigroup Inc. Buy $41.50 to $43.00
2015-03-09 Boost Price Target Argus Buy $33.50 to $40.00
2015-03-06 Boost Price Target BMO Capital Markets Outperform $36.00 to $41.50
2015-03-06 Set Price Target Cantor Fitzgerald Hold $33.50 to $36.50
2015-03-06 Boost Price Target Deutsche Bank Buy $37.50 to $40.00
2015-03-06 Boost Price Target JPMorgan Chase & Co. Overweight $37.50 to $41.00
2015-03-06 Boost Price Target Telsey Advisory Group Outperform $40.00 to $41.00
2015-03-02 Set Price Target Oppenheimer Buy $40.00
2015-02-25 Reiterated Rating Jefferies Group Hold $33.00 to $33.50
2015-02-11 Boost Price Target Citigroup Inc. Buy $38.00 to $41.50
2015-02-02 Boost Price Target Oppenheimer Outperform $35.00 to $40.00
2015-01-21 Reiterated Rating Deutsche Bank Buy $35.00
2015-01-02 Downgrade Northcoast Research Buy to Neutral
2014-12-10 Boost Price Target Argus Buy $29.00 to $33.50
2014-12-10 Initiated Coverage Citigroup Inc. Buy $38.00
2014-12-05 Boost Price Target JPMorgan Chase & Co. Overweight $31.50 to $33.50
2014-12-05 Boost Price Target Jefferies Group Hold $27.50 to $32.00
2014-12-05 Initiated Coverage Telsey Advisory Group Outperform $32.00 to $33.00
2014-12-04 Reiterated Rating Deutsche Bank Buy $32.50
2014-12-04 Boost Price Target Credit Suisse Neutral $26.00 to $30.00
2014-12-02 Boost Price Target Oppenheimer Outperform $32.50 to $35.00
2014-11-26 Boost Price Target Deutsche Bank Buy $28.50 to $32.50
2014-11-26 Boost Price Target Barclays Equal Weight $25.00 to $30.00
2014-09-18 Boost Price Target Argus Buy $27.50 to $29.00
2014-09-12 Reiterated Rating S&P Equity Research Buy
2014-09-12 Reiterated Rating Deutsche Bank Buy $27.50 to $28.50
2014-09-12 Reiterated Rating JPMorgan Chase & Co. Overweight $28.00 to $31.00
2014-09-12 Boost Price Target Barclays Equal Weight $24.00 to $25.00
2014-09-09 Boost Price Target Oppenheimer Outperform $27.50 to $32.50
2014-09-08 Reiterated Rating Telsey Advisory Group $27.00
2014-08-18 Reiterated Rating Goldman Sachs Neutral
2014-08-18 Reiterated Rating Goldman Sachs Group Inc. Neutral
2014-07-24 Initiated Coverage Prime Executions Buy $28.00
2014-07-15 Upgrade BMO Capital Markets Market Perform to Outperform $26.00 to $29.00
2014-06-26 Reiterated Rating Scotiabank Sector Outperform
2014-06-25 Initiated Coverage Morgan Stanley Overweight $30.00
2014-06-23 Boost Price Target Argus Buy $24.50 to $27.50
2014-06-23 Downgrade Hilliard Lyons Buy to Neutral
2014-06-20 Reiterated Rating Barclays Equal Weight $20.00 to $24.00
2014-06-20 Reiterated Rating JPMorgan Chase & Co. Overweight $26.50 to $28.00
2014-06-20 Reiterated Rating Deutsche Bank Buy $25.00 to $27.50
2014-06-20 Upgrade Goldman Sachs Sell to Neutral $20.00 to $26.00
2014-06-02 Initiated Coverage Oppenheimer Outperform $27.50
2014-05-22 Reiterated Rating JPMorgan Chase & Co. Overweight $24.00 to $26.50
2014-05-12 Upgrade Ned Davis Research Neutral to Buy
2014-04-22 Initiated Coverage Wells Fargo & Co. Market Perform
2014-04-22 Initiated Coverage Wells Fargo Market Perform
2014-04-07 Boost Price Target Deutsche Bank Buy $23.00 to $25.00
2014-03-07 Boost Price Target Telsey Advisory Group Not Rated $20.50 to $24.00
2014-02-26 Initiated Coverage JPMorgan Chase & Co. Neutral to Overweight $23.00
2014-01-16 Downgrade Credit Suisse Outperform to Neutral $24.00 to $19.50
2013-11-18 Upgrade Ned Davis Research Neutral to Buy
2013-11-01 Boost Price Target Credit Suisse Outperform $21.00 to $24.00
2013-10-16 Initiated Coverage BMO Capital Markets Market Perform $22.00
2013-10-07 Initiated Coverage Jefferies Group Hold $22.50
2013-09-25 Initiated Coverage Deutsche Bank Buy $23.00
2013-09-25 Boost Price Target Citigroup Inc. Buy $22.00 to $23.50
2013-09-13 Reiterated Telsey Advisory Group Not Rated $39 to $41
2013-06-25 Reiterated UBS Neutral $32 to $34
2013-06-18 Reiterated Cantor Fitzgerald Hold $26 to $33
2013-03-11 Downgrade Hilliard Lyons Buy to Long-term Buy
2016-06-23 Upgrade Hilliard Lyons Neutral to Buy $41.00
2016-06-21 Reiterated Rating RBC Capital Sector Perform $39.00
2016-06-21 Reiterated Rating Royal Bank Of Canada Sector Perform $39.00
2016-06-20 Reiterated Rating Citigroup Inc. Buy $44.00
2016-06-17 Lower Price Target Deutsche Bank Buy $48.00 to $41.00

There is presents forecasts of rating agencies and recommendations for investors about this ticker

Major Shareholders

Name Relationship Total Shares Holding stocks
MCMULLEN W RODNEY Chief Executive Officer 0.52%  (2574941) CINF / KR / VFC /
DILLON DAVID B Chairman of the Board 0.19%  (923852) DTV / KR / MMM / UNP /
Ellis Michael L President and COO 0.07%  (331770) KR /
DONNELLY MICHAEL JOSEPH Senior Vice President 0.06%  (281036) KR /
SCHLOTMAN J MICHAEL Senior Vice President 0.06%  (280125) KR /
HJELM CHRISTOPHER T Senior Vice President 0.05%  (246382) KND / KR /
PERRY M MARNETTE Senior Vice President 0.05%  (245095) KR /
BEYER ROBERT D 0.05%  (243299) ALL / KR / LUK /
MORGANTHALL FREDERICK J II Senior Vice President 0.05%  (234421) HTSI / KR / SPTN /
Dougherty Kevin M Group Vice President 0.03%  (161857) KR /
Tuffin Mark C Senior Vice President 0.03%  (161369) KR /
COVERT GEOFFREY J Senior Vice President 0.03%  (150393) KR /
McKinney Stephen M Senior Vice President 0.03%  (141484) KR /
Clark Robert W Group Vice President 0.02%  (120345) KR /
Sharp Erin S Group Vice President 0.02%  (118275) KR /
PHILLIPS SUSAN M 0.02%  (117904) CBOE / KR /
Kaufman Calvin J Senior Vice President 0.02%  (113987) KR /
Massa Timothy A Group Vice President 0.02%  (112808) KR /
MOORE CLYDE R 0.02%  (100310) KR /
Wheatley Christine S Group Vice President 0.02%  (99815) KR /
RUNDE JAMES A 0.02%  (98910) KR /
Tosolini Alessandro Senior Vice President 0.02%  (94047) KR /
Adcock Mary Ellen Group Vice President 0.02%  (87034) KR /
Aitken Stuart Group Vice President 0.02%  (86380) KR /
BARCLAY KATHLEEN S Senior Vice President 0.02%  (84073) FIVE / KR /
KROPF SUSAN J 0.02%  (81910) AVP / COH / KR / MWV / SHW /
COSSET YAEL Group Vice President 0.02%  (81475) KR /
SARGENT RONALD 0.02%  (81240) ARMK / FIVE / KR / SPLS / WFC /
LEWIS DAVID B 0.02%  (79864) HRB / KR / STE /
Madlinger Sukanya R Senior Vice President 0.02%  (74086) KR /
MARMER LYNN Group Vice President 0.01%  (65270) KR /
ANDERSON REUBEN V 0.01%  (64990) KR / T /
ADELMAN JESSICA C Group Vice President 0.01%  (62039) KR /
VAN OFLEN MARY ELIZABETH Vice President & Controller 0.01%  (57563) KR /
ROGEL STEVEN R 0.01%  (55721) KR / UNP /
Foley Todd A Vice President and Treasurer 0.01%  (27928) KR /
FIKE CARIN L Vice President and Treasurer 0.01%  (25320) KR /