UP!
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Type
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Private |
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| Industry | Marketing software |
| Founder |
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| Headquarters | San Mateo, CA, United States |
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Key people
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Steve Lucas (CEO) |
| Products |
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| Website | www |
Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies. In 2013, the Inc. 500 rank declined to 367th. In 2014, Marketo did not make it into the ranking and has not since.
Headquartered in San Mateo, CA, with offices in Portland, OR, Dublin, Tel-Aviv and Sydney, Australia, Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany.
In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. In November 2012, Marketo introduced LaunchPoint, an app and services network for the “marketing nation” of technology partners and professional service providers.
From 2010 to 2012, Marketo’s revenue grew from $14.0 million to $58.4 million. The company’s customer base has grown from over 200 at the end of 2009 to over 2,000 at the end of 2012.
In November 2011, Marketo announced $50 million in additional funding led by Battery Ventures, raising a total of $107 million in venture capital to date.
Marketo filed for initial public offering in April 2013, and went public on May 17, 2013.
In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, which also meant they went from a publicly traded company back to a private company.
Marketo products are provided on a subscription basis in three editions, including Spark, tailored specifically for small businesses.
| 2016-06-15 | Downgrade | JMP Securities | Outperform to Market Perform | |
| 2016-06-08 | Downgrade | Sanford C. Bernstein | Outperform to Market Perform | $37.00 |
| 2016-06-01 | Reiterated Rating | Goldman Sachs | Neutral | $21.00 to $22.00 |
| 2016-06-01 | Downgrade | Canaccord Genuity | Buy to Hold | $26.00 to $35.25 |
| 2016-06-01 | Downgrade | DA Davidson | Buy to Neutral | |
| 2016-06-01 | Downgrade | Raymond James | Outperform to Market Perform | |
| 2016-06-01 | Downgrade | JPMorgan Chase & Co. | Overweight to Neutral | $30.00 to $35.25 |
| 2016-06-01 | Reiterated Rating | Goldman Sachs Group Inc. | Neutral | $21.00 to $22.00 |
| 2016-06-01 | Downgrade | Raymond James Financial Inc. | Outperform to Market Perform | |
| 2016-05-31 | Reiterated Rating | JMP Securities | Buy | |
| 2016-05-31 | Downgrade | Credit Suisse | Outperform to Neutral | $30.00 to $35.25 |
| 2016-05-31 | Downgrade | Dougherty & Co | Buy to Neutral | |
| 2016-05-31 | Downgrade | Craig Hallum | Buy to Hold | $35.25 |
| 2016-05-31 | Downgrade | RBC Capital | Outperform to Sector Perform | $30.00 to $34.00 |
| 2016-05-31 | Downgrade | Credit Suisse Group AG | Outperform to Neutral | $30.00 to $35.25 |
| 2016-05-31 | Downgrade | Royal Bank Of Canada | Outperform to Sector Perform | $30.00 to $34.00 |
| 2016-05-19 | Reiterated Rating | Sanford C. Bernstein | Outperform | $33.00 to $37.00 |
| 2016-05-11 | Reiterated Rating | Credit Suisse | Outperform | $26.77 to $30.00 |
| 2016-05-05 | Upgrade | Bank of America | Underperform to Neutral | |
| 2016-05-05 | Upgrade | Bank of America Corp. | Underperform to Neutral | |
| 2016-04-27 | Reiterated Rating | Canaccord Genuity | Buy | |
| 2016-04-27 | Downgrade | Lake Street Capital | Buy to Hold | $24.00 |
| 2016-04-20 | Reiterated Rating | RBC Capital | Outperform | $30.00 |
| 2016-04-14 | Reiterated Rating | Sanford C. Bernstein | Buy | $32.00 |
| 2016-04-04 | Initiated Coverage | Craig Hallum | Buy | $30.00 |
| 2016-03-03 | Lower Price Target | Goldman Sachs | $20.00 to $19.00 | |
| 2016-02-10 | Reiterated Rating | Canaccord Genuity | Buy | $38.00 to $23.00 |
| 2016-02-10 | Reiterated Rating | Rosenblatt Securities | Buy | $40.00 |
| 2016-02-10 | Lower Price Target | Susquehanna | $39.00 to $28.00 | |
| 2016-02-10 | Lower Price Target | JPMorgan Chase & Co. | Overweight | $35.00 to $30.00 |
| 2016-02-08 | Lower Price Target | RBC Capital | $34.00 to $30.00 | |
| 2016-01-26 | Downgrade | Bank of America | Neutral to Underperform | $32.00 to $22.00 |
| 2016-01-15 | Reiterated Rating | Rosenblatt Securities | Buy | $40.00 |
| 2016-01-15 | Upgrade | RBC Capital | Sector Perform to Outperform | $34.00 |
| 2015-12-12 | Reiterated Rating | Goldman Sachs | Hold | |
| 2015-12-11 | Initiated Coverage | Cowen and Company | Hold | |
| 2015-12-11 | Initiated Coverage | Goldman Sachs | Neutral | $28.00 |
| 2015-11-06 | Initiated Coverage | Dougherty & Co | Buy | $55.00 to $55.00 |
| 2015-11-02 | Downgrade | Wells Fargo | Outperform to Market Perform | |
| 2015-11-02 | Boost Price Target | Raymond James | Outperform | $37.00 to $40.00 |
| 2015-11-02 | Boost Price Target | Canaccord Genuity | Buy | $40.00 to $42.00 |
| 2015-11-02 | Downgrade | Wells Fargo & Co. | Outperform to Market Perform | |
| 2015-10-23 | Reiterated Rating | Canaccord Genuity | Buy | $38.00 |
| 2015-09-11 | Initiated Coverage | RBC Capital | Sector Perform | $34.00 |
| 2015-08-19 | Initiated Coverage | Susquehanna | Positive | $39.00 |
| 2015-07-24 | Reiterated Rating | Canaccord Genuity | Buy | $38.00 |
| 2015-07-09 | Reiterated Rating | Rosenblatt Securities | Buy | $47.00 |
| 2015-07-09 | Lower Price Target | Jefferies Group | Market Outperform | $50.00 to $45.00 |
| 2015-07-08 | Initiated Coverage | Bank of America | Neutral | $32.00 |
| 2015-06-06 | Reiterated Rating | Rosenblatt Securities | Buy | $47.00 |
| 2015-05-01 | Initiated Coverage | Sanford C. Bernstein | Outperform | $40.00 |
| 2015-04-26 | Reiterated Rating | Canaccord Genuity | Buy | $38.00 |
| 2015-04-15 | Reiterated Rating | Canaccord Genuity | Buy | $42.00 |
| 2015-02-25 | Initiated Coverage | Stephens | Overweight | $40.00 |
| 2015-02-11 | Set Price Target | DA Davidson | Buy | $49.00 |
| 2015-02-11 | Boost Price Target | Canaccord Genuity | Buy | $40.00 to $42.00 |
| 2015-02-11 | Downgrade | Wells Fargo & Co. | Outperform to Market Perform | $32.00 to $29.00 |
| 2015-02-11 | Downgrade | Wells Fargo | Outperform to Market Perform | $32.00 to $29.00 |
| 2015-02-04 | Initiated Coverage | Rosenblatt Securities | Buy | $42.00 |
| 2014-12-02 | Initiated Coverage | JPMorgan Chase & Co. | Overweight | |
| 2014-09-22 | Initiated Coverage | Lake Street Capital | Buy | $40.00 |
| 2014-08-28 | Initiated Coverage | DA Davidson | Buy | |
| 2014-08-26 | Initiated Coverage | DA Davidson | Buy | $49.00 |
| 2014-07-23 | Initiated Coverage | First Analysis | Overweight | |
| 2014-05-22 | Reiterated Rating | Goldman Sachs | Conviction-Buy | |
| 2014-05-21 | Downgrade | Goldman Sachs | Conviction-Buy to Buy | $41.00 to $23.99 |
| 2014-04-09 | Lower Price Target | Canaccord Genuity | Buy | $52.00 to $40.00 |
| 2014-03-18 | Upgrade | UBS | Sell to Neutral | $40 |
| 2014-02-13 | Boost Price Target | Credit Suisse | $45.00 to $50.00 | |
| 2014-02-13 | Boost Price Target | Raymond James | $38.00 to $50.00 | |
| 2014-02-12 | Boost Price Target | Canaccord Genuity | Buy | $48.00 to $52.00 |
| 2014-02-12 | Boost Price Target | JMP Securities | Outperform | $42.00 to $50.00 |
| 2014-01-17 | Boost Price Target | Canaccord Genuity | Buy | $40.00 to $48.00 |
| 2013-12-02 | Upgrade | Goldman Sachs | Buy to Conviction-Buy | |
| 2013-10-29 | Upgrade | Goldman Sachs | Neutral to Buy | $32.00 to $45.00 |
| 2013-10-25 | Boost Price Target | JMP Securities | Market Outperform | $31.00 to $42.00 |
| 2013-10-25 | Boost Price Target | Credit Suisse | $36.00 to $45.00 | |
| 2013-10-25 | Boost Price Target | Canaccord Genuity | Buy | $30.00 to $40.00 |
| 2013-10-10 | Boost Price Target | Raymond James | Outperform | $30.00 to $36.00 |
| 2013-09-30 | Initiated Coverage | Credit Suisse | Outperform | $38.00 to $31.49 |
| 2013-09-30 | Initiated Coverage | Wells Fargo & Co. | Outperform | |
| 2013-09-30 | Initiated Coverage | Wells Fargo | Outperform | |
| 2013-06-11 | Initiated | Canaccord Genuity | Buy | $25 |
| 2016-06-15 | Downgrade | JMP Securities | Outperform to Market Perform | |
| 2016-06-08 | Downgrade | Sanford C. Bernstein | Outperform to Market Perform | $37.00 |
| 2016-06-01 | Reiterated Rating | Goldman Sachs | Neutral | $21.00 to $22.00 |
| 2016-06-01 | Downgrade | Canaccord Genuity | Buy to Hold | $26.00 to $35.25 |
| 2016-06-01 | Downgrade | DA Davidson | Buy to Neutral |
There is presents forecasts of rating agencies and recommendations for investors about this ticker
In MKTO 2 funds of 2213 total. Show all
| Fund name | Ticker shares |
|---|---|
| RUSSELL FRANK CO/ | 0.41M |
| MANAGED ACCOUNT ADVISORS LLC | 61547 |
| Name Relationship | Total Shares | Holding stocks |
|---|---|---|
| Agrawal Neeraj | 3.72% (1515212) | BV / MKTO / W / |
| BALL FREDERICK SVP & Chief Financial Officer | 0.23% (94114) | AEIS / ESIO / MKTO / |
| Sloan Stephen M SVP, Products and Engineering | 0.18% (72994) | MKTO / |
| DHOLAKIA SANJAY SVP & Chief Marketing Officer | 0.14% (56709) | MKTO / |
| Smith Margo SVP, GC & Secretary | 0.13% (52407) | MKTO / QNST / |
| Binch William B Jr EVP, Worldwide Field Ops | 0.12% (48100) | MKTO / |
| Pepper Douglas A | 0.04% (16522) | MKTO / |
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