ACXM $48.48

ACXM target price
Acxiom Corporation
Traded as NASDAQ: ACXM
S&P 400 Component
Founded Conway, Arkansas (1969)
Headquarters Conway, Arkansas, United States
Key people
Scott Howe, CEO
Products PersonicX
Customer Information Infrastructure (CII)
Audience Operating System (AOS)
Revenue Increase$1.15 billion USD (2012)
Number of employees
4,320 (2015-03-31)
Website www.acxiom.com

Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom provides marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and passes customer and business information for clients, helping them to target advertising campaigns, and score leads.

Founded as Demographics in 1969 by Charles D. Ward in Conway, Arkansas, Acxiom is headquartered in Little Rock, Arkansas, United States.

The company has additional U.S. offices in Chicago, Illinois; New York, New York; Foster City, California; and Nashville, Tennessee. International offices are located in the United Kingdom, France, Germany, Netherlands, Poland, Australia, China, and Brazil. Services are available to companies in other countries.

In November 1997, Acxiom completed the acquisition of Buckley Dement, L.P.

In May 1998, Acxiom made the announcement that it would acquire one of its competitors, May & Speh.

According to Wired in 2003, Acxiom has a history of making it difficult for consumers to remove themselves from Acxiom's marketing lists.

In early 2004, Acxiom acquired part of Claritas, a European data provider.

In 2005, Acxiom acquired Digital Impact for $140 million and integrated its digital and online services into its business. In 2005 Acxiom was a nominee for the Big Brother Awards for Worst Corporate Invader for a tradition of data brokering.

In early 2006, EMC Corporation acquired Acxiom’s information grid software in a $30 million deal. However, EMC canceled the software purchase after 2 years of development because the software was not up to commercial software standards, essentially 'giving back' the grid technology software to Acxiom

On May 16, 2007, Acxiom agreed to be bought by leading investment firms Silver Lake Partners and ValueAct Capital in an all-cash deal valued at $3 billion, including the assumption of about $756 million of debt. On October 1, 2007, however, a press release announced that the takeover agreement was to be terminated and Charles Morgan would retire as Acxiom’s company leader upon the selection of a successor.

On January 17, 2008, Acxiom named John Meyer (from Alcatel-Lucent) as new CEO and president, effective February 4, 2008.

On July 11, 2008, Acxiom acquired ChoicePoint's database marketing solutions division, adding seven clients from industries including banking, insurance, and media.

On October 9, 2008, Acxiom announced it had entered into a contract with XSellNet[2] to deliver and manage the distribution of real-time customer data and analytics to the retail auto dealer industry throughout the United States. The collaboration is co-branded as X12 powered by Acxiom.

In 2010, Acxiom acquired part of GoDigital, a Brazilian direct marketing and data quality company.

On March 30, 2011, Acxiom named Jerry Gramaglia as interim CEO.On July 27, 2011, Acxiom named marketing and advertising veteran, Scott E. Howe, as the company’s chief executive officer and president.

On January 11, 2012, Acxiom named Warren C. Jenson as the company’s chief financial officer and executive vice president. In February 2012, Acxiom announced the closing of the sale of its background screening business, Acxiom Information Security Services (AISS).On April 19, 2012, Acxiom announced Dr. Phil Mui as the company's new chief product and engineering officer. Prior to joining Acxiom, Mui was the group product manager for Google Analytics.

On May 14, 2014 Acxiom announced that it had acquired LiveRamp, a company spun out of Rapleaf and co-founded by Auren Hoffman for $310 Million. According to CNBC, in 2013 Acxiom was among nine companies that the Federal Trade Commission was investigating to see how they collect and use consumer data.

On July 31, 2015, Acxiom IT Outsourcing, LP (Acxiom ITO) announced its sale to Charlesbank Capital Partners and M/C Partners.

On January 12, 2016, Acxiom IT was rebranded to Ensono with corporate headquarters located in Downers Grove, IL.

On March 10, 2017, Acxiom announced that it was moving its headquarters back to Conway, Arkansas after selling is corporate office building in Little Rock, Arkansas. The building was acquired by Simmons Bank.

Acxiom client base in the United States consists primarily of companies in the financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, healthcare, travel, and telecommunications industries, and the government sector.

It has been described as "one of the biggest companies you've never heard of." In addition to collecting information about people, the company helps marketers anticipate the needs of consumers, according to the documentary "The Persuaders." As the world's largest processor of consumer data, Acxiom has identified 70 types of consumers with its segmentation product PersonicX. In his 2015 book, Data and Goliath, American privacy expert Bruce Schneier wrote that Acxiom sells companies lists of consumers that include "potential inheritor," "adult with senior parent," as well as addresses of households with a "diabetic focus" or "senior needs."

Forrester Research named Acxiom one of the largest database marketing services and technology providers in the world and stated that the company “demonstrated surprising nimbleness in modernizing its offering and arguably leads the industry with its digital solutions” in their January 2011 report “The Forrester Wave™: US Database Marketing Service Providers, Q1 2011."

Acxiom is a $1.15 billion-a-year company, representing more than 12 percent of the direct-marketing-services sector’s $11 billion in estimated annual sales.

In 2003, the Electronic Privacy Information Center filed a complaint before the Federal Trade Commission against Acxiom and JetBlue Airways, alleging the companies provided consumer information to Torch Concepts, a company hired by the United States Army "to determine how information from public and private records might be analyzed to help defend military bases from attack by terrorists and other adversaries."

According to the complaint, Acxiom's activities constituted unfair and deceptive trade practices, as "Acxiom has publicly represented its belief that individuals should have notice about how information about them is used and have choices about that dissemination, and has stated that it does not permit clients to make non-public information available to individuals," yet Acxiom proceeded to sell information to Torch Concepts without obtaining consent, an ability to opt out, or furnishing notice to the affected consumers.

The FTC took no action against Acxiom, which had responded that it had followed its privacy principles and was not deceptive in its business practices. "Torch Concepts was acting under contract to the Department of Defense in their efforts to research ways to improve military base security," a company spokesman said. "Our policy clearly states that we 'provide information products which include financial information, Social Security number and other related information where permitted by law,' and that this information is 'provided to government agencies for the purposes of verifying information, employment screening and assisting law enforcement.'"

In 2003, more than 1.6 billion customer records were stolen during the transmission of information to and from Acxiom's clients; the information included names, addresses, and e-mail addresses. Prosecutors described the 2006 case against the hacker accused of stealing the data as the "largest ever invasion and theft of personal data" ever tried. The stolen data only came to light during an investigation of a separate data theft incident.

Based on their investigation, prosecutors said there was no risk of identity theft or harm to individuals based on the breaches. They also praised Acxiom for being aggressive in pursuing the hackers and cooperating with authorities. "The positive outcome of this investigation is testament to the strong partnerships we have established with our counterparts at the headquarters and field offices of various organizations, from the FBI and Department of Justice to the Internal Revenue Service and U.S. Attorneys' Office in Little Rock," said K. C. Crowley, Special Agent in Charge of Secret Service's Little Rock Field Office. "Furthermore, I commend Acxiom Corporation for their cooperation and responsible approach to the situation. Acxiom's quick response in contacting federal investigators after determining there had been a network intrusion should serve as a model for others in similar circumstances." The two primary hackers were sentenced to lengthy (8 years) prison terms.

The company is the subject of the Vienna Teng song "The Hymn of Acxiom" from her 2013 album Aims.

Acxiom provides a way to opt-out here https://isapps.acxiom.com/optout/optout.aspx

Q reports

Period Date Adjusted Actuals EPS GAAP EPS


2016-05-31 Initiated Coverage William Blair Outperform
2016-05-24 Initiated Coverage Dougherty & Co Buy $28.00
2016-02-05 Reiterated Rating BMO Capital Markets Market Perform $22.00 to $23.00
2015-08-07 Boost Price Target BMO Capital Markets $18.00 to $20.00
2015-05-22 Lower Price Target Stephens Overweight $28.00 to $24.00
2014-08-05 Reiterated Rating BMO Capital Markets Market Perform $25.00 to $20.00
2014-05-20 Upgrade Wells Fargo & Co. Market Perform to Outperform
2014-05-20 Upgrade Wells Fargo Market Perform to Outperform
2014-05-15 Upgrade BMO Capital Markets Underperform to Market Perform $25.00
2014-03-10 Upgrade Ned Davis Research Neutral to Buy
2014-02-13 Initiated Coverage Wells Fargo & Co. Market Perform
2014-02-13 Initiated Coverage Wells Fargo Market Perform
2013-12-30 Upgrade Ned Davis Research Neutral to Buy
2013-11-10 Reiterated Rating Northland Securities Buy $35.00
2013-11-08 Boost Price Target BMO Capital Markets Underperform $22.00 to $25.00
2013-11-07 Boost Price Target Northland Securities Outperform $35.00 to $37.00
2013-10-04 Downgrade BMO Capital Markets Market Perform to Underperform $22.00
2013-09-27 Reiterated Northland Capital Outperform $30 to $35
2013-09-27 Boost Price Target Northland Securities Outperform $30.00 to $35.00
2013-07-01 Initiated Northland Capital Outperform $30
2010-07-12 Downgrade Robert W. Baird Outperform to Neutral $25 to $16
2010-01-25 Upgrade Robert W. Baird Neutral to Outperform $11 to $20
2016-05-31 Initiated Coverage William Blair Outperform
2016-05-24 Initiated Coverage Dougherty & Co Buy $28.00
2016-02-05 Reiterated Rating BMO Capital Markets Market Perform $22.00 to $23.00
2015-08-07 Boost Price Target BMO Capital Markets $18.00 to $20.00
2015-05-22 Lower Price Target Stephens Overweight $28.00 to $24.00

There is presents forecasts of rating agencies and recommendations for investors about this ticker

Major Shareholders

Name Relationship Total Shares Holding stocks
Howe Scott E Chief Executive Officer 1.09%  (838093) ACXM / NILE /
JENSON WARREN Chief Financial Officer & EVP 0.49%  (379740) ACXM / DGI /
May S. Travis Divisional President 0.30%  (228576) ACXM /
Gupta Anneka R. Divisional Co-President 0.19%  (146589) ACXM /
DILLARD WILLIAM T II 0.19%  (146315) ACXM / DDS /
ERWIN RICHARD E. Divisional President 0.18%  (138285) ACXM /
MUI PHILIP LIK Chief Product and Engineering 0.17%  (128477) ACXM /
Arra James F. Divisional Co-President 0.15%  (119309) ACXM /
STIRRATT NADA Chief Revenue Officer & EVP 0.14%  (111205) ACXM /
Gramaglia Jerry 0.13%  (99402) ACXM / CWTR / WAGE /
SELF DENNIS D. Divisional President 0.12%  (91711) ACXM /
KOKICH CLARK M 0.11%  (85202) ACXM / FUEL / MCHX /
Suther Timothy J Chief Marketing Officer 0.10%  (80159) ACXM /
CHILDERS CINDY K Sr. Vice President 0.09%  (70429) ACXM /
HASSELMO ANN DIE 0.09%  (65957) ACXM /
Monroe Terilyn J. Chief People & Culture Officer 0.08%  (62146) ACXM /
Allen Jeremy K Divisional President 0.07%  (50590) ACXM /
FOX RICHARD P 0.05%  (38888) ACXM / FLOW / PCO / PNW /
COMPTON JENNIFER BRYNN Sr. Vice President - HR 0.05%  (37404) ACXM / SFNC /
TWOMEY KEVIN M 0.05%  (35858) ACXM / DRL / MDAS / PRE /
CADOGAN TIMOTHY R. 0.04%  (34628) ACXM /
BATTELLE JOHN L. 0.04%  (34017) ACXM /
TOMLIN DEBORA B 0.01%  (9432) ACXM /