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RDEN $13.98

RDEN target price
13.98
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0
Elizabeth Arden, Inc.
Type
Public
Traded as NASDAQ: RDEN (discontinued)
Founded 1910 (1910)
Founder Elizabeth Arden
Headquarters Miramar, Florida, United States
Key people
E. Scott Beattie (Chairman President & CEO)
Products Cosmetics, skin care, and fragrances
Revenue US$966.7 million  (2016)
Operating income
US$-40.9 million  (2016)
Profit US$-73.5 million  (2016)
Number of employees
~1,900 Full-time, ~500 Part-time  (2016)
Parent Revlon, Inc.
Website elizabetharden.com

Elizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.

The company was founded as Red Door salon on Fifth Avenue in 1910. Arden's company was then sold to Eli Lilly and Company in 1971 for $38 million ($224,721,446 today). Eli Lilly and Company sold Arden to Fabergé in 1987 for $657 million. Arden's cosmetics company continues to trade today, and was bought from Unilever in 2003 by FFI for $225 million, a New York company. They changed the company's name to Elizabeth Arden, which is publicly listed (NASDAQ: RDEN). The company is located in Pembroke Pines, Florida, a suburb of Miami. The company continues to offer color coordinated make-up sets, as well as an extensive line of skin care products and treatments.

Past 'faces' of Elizabeth Arden were Vendela Kirsebom during the 1980s, Amber Valletta to the mid-1990s, and Catherine Zeta-Jones. On 2 December 2014, the company announced Karlina Caune would be the new face of the brand.

Since Arden's death, some of the company's focus has shifted to the development of a number of fragrance lines. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons". Other fragrance within their own line are "Fifth Avenue", "Green Tea", "Provocative Woman", "Mediterranean", "Pretty", "Red Door Aura" and their newest, "Untold". The company also holds the license to Britney Spears fragrances, as well as the Hilary Duff, Elizabeth Taylor and Mariah Carey fragrance collections. Juicy Couture's "Viva la Juicy", "Couture Couture", and "Peace, Love & Juicy Couture", and Justin Bieber and Taylor Swift's fragrance collections are recent additions to the Arden portfolio.

In July 2012, as the first ever "Pin to give it" campaign on Pinterest, Elizabeth Arden aims to supply women with cancer with confidence boosting make up products. This is a part of the "Look Good Feel Better" campaign which the company has been a part of for several years. The LGFB is dedicated to help cancer patients to manage the appearance related side effects of cancer treatment.

In June 2016, US cosmetics company Revlon announced its intention to buy Elizabeth Arden Inc. for US $870 million (£611m). When the deal is concluded, the company was expected to have annual gross sales of US $3 billion.

On September 7, 2016, Revlon completed its acquisition of Elizabeth Arden. At the time of the merger, it was expected that E. Scott Beattie would join Revlon, Inc.’s board of directors as non-executive Vice Chairman and serve as a senior advisor to Fabian Garcia, Revlon’s President and Chief Executive Officer.

On November 3, 2016, Revlon’s Board of Directors appointed E. Scott Beattie, Elizabeth Arden’s former Chairman, President and Chief Executive Officer, to serve as a member of Revlon’s Board of Directors in the capacity of non-executive Vice-Chairman.

Q reports

Period Date Adjusted Actuals EPS GAAP EPS

Ratings

2016-06-22 Reiterated Rating B. Riley Neutral $14.00
2016-06-17 Reiterated Rating B. Riley Neutral $14.00
2016-06-08 Reiterated Rating Imperial Capital Outperform $14.00
2016-05-14 Reiterated Rating B. Riley Neutral $8.50
2016-05-09 Reiterated Rating B. Riley Neutral $8.50
2016-02-13 Reiterated Rating B. Riley Neutral $5.00
2016-02-08 Reiterated Rating B. Riley Neutral $11.00 to $5.00
2015-11-14 Reiterated Rating B. Riley Neutral $11.00
2015-11-09 Reiterated Rating B. Riley Neutral $11.00
2015-08-14 Reiterated Rating B. Riley Neutral $11.00
2015-08-09 Reiterated Rating B. Riley Neutral $11.00
2015-05-11 Reiterated Rating B. Riley Buy $11.00
2015-02-13 Upgrade BMO Capital Markets Market Perform to Outperform $15.00 to $20.00
2015-02-09 Reiterated Rating B. Riley Neutral $17.00 to $12.00
2014-12-11 Initiated Coverage Raymond James Underperform
2014-12-11 Initiated Coverage Raymond James Financial Inc. Underperform
2014-08-20 Reiterated B. Riley & Co. Neutral $23 to $17
2014-08-20 Lower Price Target B. Riley Neutral $23.00 to $17.00
2014-08-19 Downgrade SunTrust Buy to Neutral $35.00 to $15.00
2014-08-19 Downgrade SunTrust Banks Inc. Buy to Neutral $35.00 to $15.00
2014-05-13 Lower Price Target BMO Capital Markets $30.00 to $27.00
2014-05-13 Lower Price Target B. Riley $26.00 to $23.00
2014-05-07 Boost Price Target Telsey Advisory Group Not Rated $30.00 to $37.00
2014-03-07 Boost Price Target BMO Capital Markets $30.00
2014-02-07 Boost Price Target BMO Capital Markets $22.00 to $24.00
2014-01-21 Reiterated B. Riley & Co. Neutral $42 to $30
2014-01-21 Lower Price Target B. Riley Neutral $42.00 to $30.00
2014-01-17 Lower Price Target Telsey Advisory Group Not Rated $35.00 to $30.00
2014-01-17 Downgrade CJS Securities Outperform to Market Perform $40.00 to $30.00
2014-01-17 Reiterated Rating BMO Capital Markets Market Perform $36.00 to $22.00
2013-12-16 Initiated Coverage KeyBanc Hold
2013-09-24 Upgrade SunTrust Neutral to Buy $35.00 to $50.00
2013-09-18 Downgrade B. Riley & Co. Buy to Neutral
2013-09-18 Downgrade B. Riley Buy to Neutral $40.00
2013-08-09 Reiterated B. Riley & Co. Buy $49 to $40
2012-09-20 Initiated Caris & Company Above Average $55
2011-04-01 Reiterated Oppenheimer Outperform $33 to $35
2011-02-04 Reiterated Oppenheimer Outperform $28 to $33
2011-01-07 Reiterated Wedbush Outperform $20 to $26
2010-02-17 Initiated Ladenburg Thalmann Buy $25
2009-11-12 Upgrade Sun Trust Rbsn Humphrey Neutral to Buy $20
2016-06-22 Reiterated Rating B. Riley Neutral $14.00
2016-06-17 Reiterated Rating B. Riley Neutral $14.00
2016-06-08 Reiterated Rating Imperial Capital Outperform $14.00
2016-05-14 Reiterated Rating B. Riley Neutral $8.50
2016-05-09 Reiterated Rating B. Riley Neutral $8.50

There is presents forecasts of rating agencies and recommendations for investors about this ticker

Funds

In RDEN 2 funds of 2213 total. Show all

Fund name Ticker shares
MANAGED ACCOUNT ADVISORS LLC 0.27M
Pinnacle Summer Investments, Inc. 100

Major Shareholders

Name Relationship Total Shares Holding stocks
Rhone Capital L.L.C. 13.75%  (4084897) COTY / RDEN / ZQK /
MAURAN RICHARD C W 5.09%  (1513175) RDEN /
BEATTIE E SCOTT Chairman, President & CEO 4.20%  (1246661) RDEN /
BERENS FRED 2.74%  (813905) RDEN /
RONKIN JOEL B EVP, GM - North America 0.73%  (217321) RDEN /
SMITH STEPHEN J EVP & CFO 0.43%  (128636) HAIN / RDEN /
PIRARD PIERRE EVP - Prod. Inov. Global Sup. 0.37%  (109339) RDEN /
Lauzat Eric EVP, GM-International 0.27%  (78800) RDEN /
LITTLE ROD R EVP & CFO 0.22%  (63955) ENR / HSNI / RDEN /
MARINA OSCAR E EVP, General Counsel & Secty. 0.21%  (62205) RDEN /
THOMAS JW NEVIL 0.13%  (39148) RDEN /
WONG JuE President,Elizabeth Arden Brnd 0.12%  (36315) RDEN /
CLARK MAURA J 0.07%  (20405) RDEN /
TATHAM WILLIAM M 0.06%  (19235) RDEN /
WIDMER KATHY EVP & Chief Marketing Officer 0.05%  (14306) RDEN / TXRH /
LANGMAN M STEVEN 0.04%  (10405) COTY / RDEN / ZQK /
Buerstedde Franz-Ferdinand 0.04%  (10405) RDEN /
SHIRLEY EDWARD D 0.04%  (10405) RDEN / SYY / TWC /
Heise Hoy EVP, Chief Info. Officer 0.03%  (8099) RDEN /
TRAPPMANN DIRK EVP, GM - International 0.01%  (3934) RDEN /