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Campbell Soup Company
Type
Public
Traded as NYSE: CPB
S&P 500 Component
Industry Food processing
Founded 1869; 148 years ago (1869)
Headquarters Camden, New Jersey, US
Key people
Paul R. Charron
(Chairman)
Denise Morrison
(President and CEO)
Products Campbell's
Erasco
Bolthouse Farms
Pepperidge Farm
Arnott's
Pace
StockPot
V8
Liebig
Royco
Revenue Increase US$7.719 billion (FY 2011)
Operating income
Decrease US$1.279 billion (FY 2011)
Net income
Decrease US$802 million (FY 2011)
Total assets Increase US$6.862 billion (July 31, 2011)
Total equity Increase US$1.096 billion (July 31, 2011)
Number of employees
17,500 (2011)
Website www.campbellsoupcompany.com

The Campbell Soup Company, also known as Campbell's, is an American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. Campbell's divides itself into three divisions: the simple meals division, which consists largely of soups both condensed and ready-to-serve, the baked snacks division, which includes Pepperidge Farm, and the health beverage division, which includes V8 juices.

The company was started in 1869 by Joseph A. Campbell, a fruit merchant from Bridgeton, New Jersey, and Abraham Anderson, an icebox manufacturer from South Jersey. They produced canned tomatoes, vegetables, jellies, soups, condiments, and minced meats.

In 1876, Anderson left the partnership and the company became the "Joseph A. Campbell Preserve Company".

Campbell reorganized into "Joseph Campbell & Co." in 1896. In 1897, John T. Dorrance, a nephew of the general manager Arthur Dorrance, began working for the company at a wage of $7.50 a week. Dorrance, a chemist with degrees from MIT and Göttingen University, Germany, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water. He went on to become president of the company from 1914 to 1930, eventually buying out the Campbell family.

In 1898, Herberton Williams, a Campbell's executive, convinced the company to adopt a carnelian red and bright white color scheme, because he was taken by the crisp carnelian red color of the Cornell University football team's uniforms. To this day, the layout of the can, with its red and white design and the metallic bronze medal seal from the 1900 Paris Exhibition, has changed very little, with the exception of the French phrase on the top of the bronze seal that said "Exposition-Universelle-Internationale" which was changed to the English name of the exhibition as "Paris International Exposition".

Campbell Soup became one of the largest food companies in the world under the leadership of William Beverly Murphy. He was elected executive vice president of Campbell Soup in 1949 and was President and CEO from 1953 to 1972. While at Campbell's Soup Company, he took the corporation public and increased its brand portfolio to include Pepperidge Farm's breads, cookies, and crackers, Franco-American's gravies and pastas, V8 vegetable juices, Swanson broths, and Godiva's chocolates. David Johnson was President and CEO from 1990 until 1997.

Campbell Soup invested heavily in advertising since its inception, and many of its promotional campaigns have proven value in the Americana collectible advertising market. Perhaps best known are the "Campbell Kids" designed by illustrator Grace Drayton. Ronald Reagan was a spokesman for V8 when Campbell's acquired the brand in 1948.

In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was Orson Welles's The Campbell Playhouse, which had previously been The Mercury Theatre on the Air. After the program's adaptation of The War of the Worlds became a sensation for accidentally starting a mass panic due to its realism, Campbell's took over as sponsor of the radio theater program in December 1938.

In the UK and Ireland, Campbell Soup was rebranded as Batchelors Condensed Soup (UK) and Erin (Ireland) in March 2008, when the license to use the brand name expired. Premier Foods, St. Albans, Hertfordshire bought the Campbell Soup Company in the UK and Ireland, for £450m ($830m) in 2006, but was licensed to use the brand only until 2008. Under this agreement, the US-based Campbell Soup Company continued to produce Campbell's Condensed Soup but could not sell the product in the UK for a further five years.

Campbell's continues to be a major part of Camden, New Jersey, regularly participating in charity events in the community. In 2009, Campbell's completed the building of a new and expanded headquarters in the city.

In January 2010, Campbell's Canadian subsidiary began selling a line of soups that are certified by the Islamic Society of North America as being halal (prepared in accordance with Islamic law). Although Campbell does not have any plans to sell its halal soups in the United States, the move has drawn criticism from anti-Muslim critics in the United States. Blogger Pamela Geller called for a boycott of the company.

In July 2011, Campbell's Soup decided to once again sell its product in the UK after being absent since 2008. Symingtons began manufacturing the brand under license by Symingtons. The new line-up comprised twelve cup soups, five simmer soups designed to be cooked in a pot of water, four savoury rice lines, and four savoury pasta and sauce packets. The new range will not be sold in cans, but instead sold in packets and boxes. Later in 2011, the canned varieties have also returned to supermarket shelves with refreshed labels and new lines.

In 2012, Campbell announced plans to buy Bolthouse Farms, a maker of juices, salad dressings and baby carrots, for $1.55 billion. Analysts saw this as an attempt to reach younger, more affluent consumers.

From 2012, Campbell Soup has been focused on updating their image and digital marketing to increase visibility among younger generations. They hired Umang Shah to lead global social and digital marketing. He led record social engagement campaigns including #DeclareRecess and #BIGFiveO.

In June 2013, Campbell acquired the Danish multinational baked goods company Kelsen Group for an undisclosed amount. Kelsen has an 85-country distribution network and is seen as providing Campbell with opportunities for international expansion, particularly into China and other Asian markets.

In June 2015, Campbell Soup acquired salsa maker Garden Fresh Gourmet for a sum of $231 million as it looked to expand into the fresh and organic packaged foods business.

In 1962, artist Andy Warhol took the familiar look of the Campbell's soup can and integrated it into a series of pop art silkscreens, a theme he would return to off and on through the 1960s and 1970s. The first batch in 1962 were a series of 32 canvases. At first, the cans were accurate representations of actual Campbell's cans, but as his series progressed, they became more surrealistic, with Warhol experimenting with negative-reversed color schemes and other varied techniques (many of these which would be used on other Warhol paintings of the period, such as his celebrity silkscreens of the 1960s). The silkscreens themselves have become iconic pieces of pop art, with one in particular, Small Torn Campbell Soup Can (Pepper Pot) (1962), commanding a price of $11.8 million at auction in 2006.

In 2004, Campbell's themselves recognized Warhol's art by releasing in the eastern United States a limited-edition series of cans that were inspired by the coloring and silkscreen effects of Warhol's pieces. This marked one of the few times in the company's history that they would change the trade dress for their main canned-soup line in any substantial manner. In 2012, the Warhol-inspired cans returned to shelves, in an exclusive retail partnership with Target.

Many canned soups, including Campbell's condensed and chunky varieties, contain relatively high quantities of sodium and thus are not desirable for those on low-sodium diets. However, Campbell's Chunky, Healthy Request and other soups, as well as their V-8 and Tomato juices, have claimed to contain reduced sodium levels.

In fall 2007, Campbell's was awarded a Certificate of Excellence, for their efforts in lowering sodium levels, from Blood Pressure Canada.

By autumn 2009, Campbell's claimed it had lowered the sodium content in 50% of its soups range. In March 2009, this claim was challenged. ABC News reported that the low-sodium variety of Campbell soup in fact contains the same amount of sodium as the regular variety, and that Campbell's Healthy Request soup contains more fat than the regular variety.

In December 2009, Consumer Reports found that major canned food companies including Campbell's Soup had tinned products which had bisphenol A (BPA) levels over 100 ppb in some cases; the testing revealed that just one serving of canned food would exceed an expert's recommendation for daily exposure (0.2 micrograms per kg body weight per day).

In July 2011, citing sinking sales, and a combination of: "consumer views and choices" and having "found no connection between sodium consumption and negative health outcomes" they increased the salt contents again.

Throughout 2012, Campbell's contributed $500,000 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers" This organization was set up to oppose a citizens' initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients.

In January 2016 they decided to support mandatory labeling and announced they would label their products that contained GMO additives.

Campbell's owns numerous brands, categorized for different lines. Many of Campbell's brands are listed below.

In June 2010, Campbell's " SpaghettiOs and Meatballs" product was recalled after a Texas firm found possible traces of underprocessed meat in the product.

News

Campbell Soup Company 0.73% (consumer defensive)

Q reports

Period Date Adjusted Actuals EPS GAAP EPS
Q1 2021 2020-12-02 Future report Set alerts
Q4 2020 2020-09-03 0.63 0.28
Q3 2020 2020-06-03 0.83 0.55
Q2 2020 2020-03-04 0.72 0.56
Q1 2020 2019-12-04 0.78 0.56
Q4 2019 2019-08-30 0.50 -0.02
Q3 2019 2019-06-05 0.56 0.41
Q2 2019 2019-06-05 0.79 0.58
Q3 2018 2019-06-05 0.59 0.19
Q2 2018 2019-06-05 0.98 1.04

Ratings

2016-05-23 Reiterated Rating RBC Capital Sector Perform $62.00
2016-05-23 Reiterated Rating Royal Bank Of Canada Sector Perform $62.00
2016-02-29 Upgrade Goldman Sachs Sell to Neutral $50.00 to $62.00
2016-02-29 Upgrade Goldman Sachs Group Inc. Sell to Neutral $50.00 to $62.00
2016-02-18 Boost Price Target Deutsche Bank Hold $54.00 to $57.00
2016-02-18 Boost Price Target RBC Capital Sector Perform $58.00 to $62.00
2016-02-18 Boost Price Target Credit Suisse Underperform $50.00 to $57.00
2016-02-18 Boost Price Target Credit Suisse Group AG Underperform $50.00 to $57.00
2016-02-18 Boost Price Target Deutsche Bank AG Hold $54.00 to $57.00
2016-02-17 Reiterated Rating Bank of America Neutral $54.00 to $61.00
2016-02-17 Boost Price Target Morgan Stanley Underweight $50.00 to $54.00
2016-02-17 Reiterated Rating Bank of America Corp. Neutral $54.00 to $61.00
2016-02-10 Boost Price Target Deutsche Bank Neutral to Hold $51.00 to $54.00
2016-01-19 Upgrade JPMorgan Chase & Co. Underweight to Neutral $51.00 to $55.00
2016-01-15 Downgrade Barclays Equal Weight to Underweight $49.00 to $50.00
2016-01-15 Downgrade Barclays PLC Equal Weight to Underweight $49.00 to $50.00
2016-01-12 Boost Price Target Goldman Sachs $47.00 to $50.00
2016-01-07 Reiterated Rating CLSA Underperform
2016-01-07 Reiterated Rating Credit Agricole Underperform
2016-01-07 Reiterated Rating Credit Agricole SA Underperform
2015-12-01 Upgrade Argus Hold to Buy $65.00
2015-11-25 Lower Price Target Credit Suisse Underperform $51.33 to $50.00
2015-11-19 Reiterated Rating RBC Capital Sector Perform $50.00
2015-09-16 Boost Price Target JPMorgan Chase & Co. Underweight $46.00 to $49.00
2015-09-04 Reiterated Rating Morgan Stanley Sell $45.00 to $47.00
2015-09-04 Boost Price Target S&P Equity Research Sell $44.00 to $46.00
2015-09-04 Upgrade Citigroup Inc. Sell to Neutral $45.00 to $50.00
2015-09-04 Reiterated Rating RBC Capital Sector Perform $50.00
2015-07-26 Reiterated Rating Deutsche Bank Hold $46.00
2015-07-23 Reiterated Rating RBC Capital Sector Perform $48.00 to $50.00
2015-06-09 Reiterated Rating RBC Capital Hold
2015-05-26 Boost Price Target JPMorgan Chase & Co. Underweight $45.00 to $46.00
2015-05-26 Reiterated Rating RBC Capital Sector Perform $48.00
2015-04-01 Boost Price Target JPMorgan Chase & Co. Underweight $42.00 to $45.00
2015-02-19 Reiterated Rating Deutsche Bank Hold $43.00
2015-02-13 Set Price Target Bank of America Hold $48.00
2015-02-13 Reiterated Rating Stifel Nicolaus Hold
2015-02-13 Lower Price Target JPMorgan Chase & Co. Underweight $43.00 to $42.00
2015-02-13 Reiterated Rating Citigroup Inc. Sell $42.00 to $41.00
2015-01-12 Downgrade Citigroup Inc. Neutral to Sell
2014-11-26 Reiterated Rating Deutsche Bank Hold $42.00 to $43.00
2014-11-26 Boost Price Target Credit Suisse Underperform $41.00 to $42.00
2014-09-10 Boost Price Target JPMorgan Chase & Co. $39.00 to $41.00
2014-09-09 Reiterated Rating Credit Suisse Underperform $42.00 to $41.00
2014-09-09 Reiterated Rating Citigroup Inc. Neutral $45.00 to $44.00
2014-09-09 Lower Price Target Goldman Sachs $37.00 to $36.00
2014-07-15 Downgrade Goldman Sachs Neutral to Sell $41.00 to $39.00
2014-05-20 Downgrade Morgan Stanley Underweight $2.60 to $38.00
2014-05-20 Reiterated Rating Citigroup Inc. Hold $43.00 to $45.00
2014-05-20 Downgrade Credit Suisse Neutral to Underperform $41.00 to $42.00
2014-05-16 Reiterated Rating ING Group Buy
2014-05-15 Reiterated Rating Deutsche Bank Hold $41.00 to $42.00
2014-04-28 Boost Price Target JPMorgan Chase & Co. Underweight $37.00 to $39.00
2013-12-03 Reiterated Rating Deutsche Bank Hold $45.00 to $40.00
2013-11-26 Initiated Coverage RBC Capital Sector Perform to Sector Perform $41.00
2013-11-25 Downgrade Goldman Sachs Buy to Neutral
2013-11-22 Reiterated Rating Janney Montgomery Scott Fair Value $46.00 to $38.00
2013-11-20 Lower Price Target JPMorgan Chase & Co. Underweight $38.00 to $37.00
2013-11-20 Lower Price Target Sanford C. Bernstein Market Perform $41.00 to $40.00
2013-11-20 Lower Price Target Credit Suisse Neutral $46.00 to $41.00
2013-11-20 Reiterated Rating Morgan Stanley Underweight $41.00 to $38.00
2013-11-20 Reiterated Rating Citigroup Inc. Neutral $47.00 to $43.00
2013-11-20 Lower Price Target Jefferies Group Hold $42.00 to $39.00
2013-09-17 Reiterated Rating Deutsche Bank Hold $45.00
2013-09-17 Lower Price Target JPMorgan Chase & Co. Underweight $40.00 to $38.00
2013-09-05 Reiterated Deutsche Bank Hold $47 to $45
2013-02-19 Reiterated UBS Neutral $36 to $40
2011-09-06 Reiterated RBC Capital Mkts Sector Perform $36 to $34
2011-05-16 Reiterated Deutsche Bank Hold $31 to $33
2010-07-06 Initiated KeyBanc Capital Mkts Hold
2010-07-01 Reiterated UBS Neutral $35 to $37
2010-02-23 Reiterated RBC Capital Mkts Sector Perform $37 to $36
2010-02-23 Downgrade Deutsche Bank Buy to Hold $38 to $35
2009-11-24 Reiterated Credit Suisse Neutral $35 to $38
2009-09-21 Upgrade Argus Hold to Buy $37
2009-07-29 Upgrade RBC Capital Mkts Underperform to Sector Perform
2009-05-26 Reiterated RBC Capital Mkts Underperform $28 to $29
2016-05-23 Reiterated Rating RBC Capital Sector Perform $62.00
2016-05-23 Reiterated Rating Royal Bank Of Canada Sector Perform $62.00
2016-02-29 Upgrade Goldman Sachs Sell to Neutral $50.00 to $62.00
2016-02-29 Upgrade Goldman Sachs Group Inc. Sell to Neutral $50.00 to $62.00
2016-02-18 Boost Price Target Deutsche Bank Hold $54.00 to $57.00

There is presents forecasts of rating agencies and recommendations for investors about this ticker

Major Shareholders

Name Relationship Total Shares Holding stocks
MALONE MARY ALICE 12.72%  (39938417) CPB /
WEBER CHARLOTTE C 0.44%  (1374706) CPB /
vanBeuren Archbold D 0.37%  (1163242) CPB /
DORRANCE BENNETT 0.15%  (462994) CPB / NSIT /
MORRISON DENISE M President and CEO 0.12%  (386672) CPB / MET /
KADEN ELLEN O Senior Vice President 0.10%  (326758) CPB /
Owens B Craig Senior Vice President & CFO 0.06%  (181990) ATR / CPB / DF / JCP / PLL /
Alexander Mark R. Senior Vice President 0.04%  (137919) CPB / MAS /
Dunn Jeff Senior Vice President 0.04%  (121234) CPB / HLF /
Britt Irene Chang Senior Vice President 0.04%  (112701) CPB / DNKN / MW / SZYM /
Mignini Luca Senior Vice President 0.03%  (105195) CPB /
DISILVESTRO ANTHONY Senior Vice President 0.03%  (98144) CPB /
VINNEY LES C 0.02%  (76806) CPB / PDCO /
Ciongoli Adam G. Senior Vice President 0.02%  (74421) CPB / LNC /
Morrissey Robert W Senior Vice President 0.02%  (63218) CPB /
Senackerib Michael P Senior Vice President 0.02%  (59615) CPB /
WHITE DAVID R Senior Vice President 0.02%  (50773) CPB /
Biegger David Senior Vice President 0.01%  (41112) CAG / CPB /
Carolan Edward Senior Vice President 0.01%  (39261) CPB /
CARPENTER EDMUND M 0.01%  (36067) AIMC / CPB /
Shreiber Nick 0.01%  (30074) CPB /
Waldron John P Vice President 0.01%  (29804) CPB / LWAY /
Polomski Stanley Vice President and Controller 0.01%  (29377) CPB /
Barroso Carlos Senior Vice President 0.01%  (29119) CPB /
CHARRON PAUL R 0.01%  (22135) CPB / UFI /
KARLSON LAWRENCE C 0.01%  (20010) CDI / CPB / HEES /

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