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J. C. Penney Company, Inc.
Type
Public
Traded as
  • NYSE: JCP
  • S&P 600 component
Industry Retail
Founded April 14, 1902 (115 years ago) (1902-04-14)
Kemmerer, Wyoming, U.S.
Founders James Cash Penney, William Henry McManus
Headquarters 6501 Legacy Drive,
Plano, Texas
, U.S.
Number of locations
875 (Q3 2017)
Area served
Nationwide
Key people
Marvin Ellison
(Chairman and CEO)
Products
  • Clothing
  • cosmetics
  • electronics
  • footwear
  • furniture
  • housewares
  • jewelry
  • appliances
Revenue DecreaseUS$12.547 billion (2016)
Operating income
IncreaseUS$395 million (2016)
Net income
IncreaseUS$1 million (2016)
Total assets DecreaseUS$9.314 billion (2016)
Total equity IncreaseUS$1.354 billion (2016)
Number of employees
106,000 (2016)
Website www.jcpenney.com
Footnotes / references

J. C. Penney (stylized as JCPenney) is an American department store chain with 1095 locations in 49 U.S. states and Puerto Rico. In addition to selling conventional merchandise, JCPenney stores often house several leased departments such as Sephora, Seattle's Best Coffee, salons, optical centers, portrait studios, and jewelry repair.

Most JCPenney stores are located in suburban shopping malls. Before 1966, most of its stores were located in downtown areas. As shopping malls became more popular during the latter half of the 20th century, JCPenney followed the trend by relocating and developing stores to anchor the malls. In more recent years, the chain has continued to follow consumer traffic, echoing the retailing trend of opening some freestanding stores, including some next door to competitors. Certain stores are located in power centers. The company has been an Internet retailer since 1998. It has streamlined its catalog and distribution while undergoing renovation improvements at store level.

James Cash Penney was born in Hamilton, Missouri. After graduating from high school, Penney worked for a local retailer. He relocated to Colorado at the advice of a doctor, hoping that a better climate would improve his health. In 1898, Penney went to work for Thomas Callahan and Guy Johnson, who owned dry goods stores called Golden Rule stores in Colorado and Wyoming. In 1899, Callahan sent Penney to Evanston, Wyoming, to work with Johnson in another Golden Rule store. Callahan and Johnson asked Penney to join them in opening a new Golden Rule store. Using money from savings and a loan, Penney joined the partnership and moved with his wife and infant son to Kemmerer, Wyoming, to start his own store. Penney opened the store on April 14, 1902. He participated in the creation of two more stores, and purchased full interest in all three locations when Callahan and Johnson dissolved their partnership in 1907. In 1909, Penney moved his company headquarters to Salt Lake City, Utah to be closer to banks and railroads. By 1912, Penney had 34 stores in the Rocky Mountain States. In 1913, all stores were consolidated under the J.C. Penney banner. The so-called "mother store", in Kemmerer, opened as the chain's second location in 1904. It still operates, as of 2011, albeit with shorter hours than many other locations.

In 1913, the company was incorporated under the new name, J. C. Penney Company, with William Henry McManus as a co-founder. In 1914, the headquarters was moved to New York City to simplify buying, financing, and transportation of goods. By 1917, the company operated 175 stores in 22 states in the United States. J. C. Penney acquired The Crescent Corset Company in 1920, the company's first wholly owned subsidiary. In 1922, the company's oldest active private brand, Big Mac work clothes, was launched. The company opened its 500th store in 1924 in Hamilton, Missouri, James Cash Penney's hometown. By the opening of the 1,000th store in 1928, gross business had reached $190,000,000 (equivalent to $2.65 billion in 2017).

In 1940, Sam Walton began working at a J. C. Penney in Des Moines, Iowa. Walton later went on to found future retailer Walmart in 1962. By 1941, J.C. Penney operated 1,600 stores in all 48 states. In 1956, J. C. Penney started national advertising with a series of advertisements in Life magazine. J. C. Penney credit cards were first issued in 1959.

In 1962, J. C. Penney entered discount merchandising with the acquisition of General Merchandise Company which gave them The Treasury stores. These discount operations proved unsuccessful and were shuttered in 1981. In 1963, J. C. Penney issued its first catalog. The company operated in-store catalog desks in eight states. The catalogs were distributed by the Milwaukee Catalog distribution center.

The company dedicated its first full-line, shopping center department store in 1961. This store was located at Black Horse Pike Center, in Audubon, New Jersey. The second full-line shopping center store was dedicated, at King of Prussia Plaza, in King of Prussia, Pennsylvania in late 1962. Those stores expanded the lines of merchandise and services that an average J. C. Penney carried to include appliances, sporting goods, garden merchandise, restaurants, beauty salons, portrait studios, auto parts and auto centers.

J. C. Penney expanded to include Alaska and Hawaii in the 1960s. The company opened stores in Anchorage and Fairbanks, Alaska in 1962. The Penney Building in Anchorage partially collapsed and was damaged beyond repair in the 1964 Alaska earthquake. The company rebuilt the store as a shorter building on a larger footprint, and followed up by building Anchorage's first public parking garage, which opened in 1968. In 1966, J. C. Penney "finished" its national expansion with the opening of its Honolulu, Hawaii store, at Ala Moana Center (all Hawaii stores were closed in 2003). The Penney store at Plaza Las Américas mall in San Juan, Puerto Rico, which opened in 1968, featured three levels and 261,500 square feet (24,290 m). It was the largest J. C. Penney, until a 300,000-square-foot (28,000 m) store was dedicated at Greater Chicago's Woodfield Mall in 1971. The Woodfield Mall store served as the largest in the chain until a replacement store opened at Plaza Las Américas in 1998, which is 350,000 square feet (33,000 m) in size. In 1969, the company acquired Thrift Drug, a chain of drugstores headquartered in Pittsburgh, Pennsylvania. It also acquired Supermarkets Interstate, an Omaha-based food retailer which operated leased departments in J. C. Penney stores, The Treasury stores, and Thrift Drug stores.

On February 12, 1971, James Cash Penney died at the age of 95. Out of respect for his death, the company's stores were closed for the morning of February 16 during his funeral. That year, the company's revenues reached $5 billion (equivalent to $29.6 billion in 2017) for the first time and catalog business made a profit for the first time.

JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. However, the company was hard hit by the 1974 recession with its stock price declining by two-thirds. In 1977, J. C. Penney sold its stores in Italy to La Rinascente and also removed its Supermarkets Interstate leased departments. In 1980, the company closed the Treasury discount stores because they were unprofitable and decided to focus resources on its core retail stores.

In 1978, the J. C. Penney Historic District in Kemmerer, Wyoming, was designated a U.S. National Historic Landmark. In 1979, the Visa card began to be accepted in JCPenney stores. MasterCard was accepted the following year.

In 1983, JCPenney discontinued its appliance, hardware and auto center departments, and also sold its automotive centers to Firestone. Also in 1983, JCPenney began selling online through the Viewtron videotex service. In 1984, JCPenney acquired the First National Bank of Harrington, Delaware and renamed it JCPenney National Bank. With the bank the company became able to issue its own MasterCard and Visa cards. The company also began accepting American Express cards. Also that year, Thrift Drug began co-locating stores with Weis Markets, and acquired many former Pantry Pride properties. In April 1987, the company announced that it was moving its headquarters to Dallas, Texas. After several years of development, the JCPenney Television Shopping Channel appeared on cable systems beginning in 1989.

By the mid-1980s, all JCPenney stores had discontinued sales of firearms. Before this point, JCPenney carried rifles and shotguns branded as JCPenney but produced by numerous established firearms manufacturers.

In 1990, the company broke ground with the new corporate headquarters in Plano, Texas. It was completed in 1992. When Sears closed its catalog business in 1993, J. C. Penney became the largest catalog retailer in the United States. In 1996, the company expanded its drug store business with the acquisition of Fay's Drug and Kerr Drug. These acquisitions momentum climaxed with acquisition of the Eckerd chain in November. Fay's, Kerr, and Eckerd merged into J. C. Penney's drug store subsidiary Thrift Drug. Fay's, most Kerr, and Thrift drug stores were re-branded Eckerd in 1997. (Kerr Drug stores in The Carolinas remain branded as such.)

In 1998, JCPenney launched its Internet store. In early 2001, JCPenney closed 44 under-performing stores. On April 14, 2002, JCPenney celebrated 100 years as a retailer. In 2003, the company opened three off-the-mall stores in strip centers. These stores were located in Texas, Minnesota, and Indiana. The new one-level, 94,000 sq ft (8,700 m) format stores focus on convenience with wider aisles and centralized checkouts.

In 2001, JCPenney sold their direct-marketing insurance unit to Dutch insurer Aegon for $1.3 billion (equivalent to $1.76 billion in 2017) in cash. This was an attempt to allow the company to focus on the retail business.

In 2004, the company added 14 more stores and exited the drug store division after 35 years, with the sale of its Eckerd division. In 2005, JCPenney's e-commerce storefront exceeded the one-billion dollar revenue mark for the first time.

In 2007, JCPenney launched the Ambrielle lingerie label, which became their largest private brand launched in the company's history. J. C. Penney also re-introduced cosmetics with the opening of Sephora "stores-within-a-store" inside some J. C. Penney locations. Beginning in 2007 the store slogan changed from "It's All Inside" to "Every Day Matters"; the new slogan and associated ad campaign was launched in television commercials during the 79th Academy Awards in late February 2007.

After JCPenney sold off Eckerd in 2004, the locations that continued to operate as Eckerd (some locations in the Southern U.S. were sold to CVS Corporation) still had JCPenney Catalog Centers inside the stores (which was a carryover from locations that were once Thrift Drug) and also continued to accept JCPenney credit cards. After Rite Aid finalized its acquisition of Eckerd in 2007, the Catalog Centers inside the soon-to-be-converted stores permanently closed, although as a result of the acquisition, Rite Aid now accepts JCPenney credit cards, even at Rite Aid locations that existed before the takeover of Eckerd.

In November 2007, the company launched a new public website, JCPenneyBrands.com, which covers the company's private and exclusive brands, and their branding strategy, with a preview of an upcoming product line. In February 2008, the company launched the "American Living" brand, as developed by Ralph Lauren, across several product lines, including Men's, Women's, and Children's Apparel and Shoes, Intimate Apparel, and Home. The launch, which was accompanied by an ad campaign during the 2008 Academy Awards, was the company's largest private brand launch. American Living for infant apparel was launched in July 2008. In the summer of 2008, J. C. Penney also added a new brand to its home collection, "Linden Street." The Linden Street brand features a contemporary lifestyle collection of furniture, domestics, and home decor. Linden Street is sold exclusively in JCPenney stores and through their website. Other new exclusive brands for juniors and young men's were launched in the summer of 2008. They included a relaunch of Le Tigre, along with Decree, and Fabulosity, a junior line of clothing by Kimora Lee Simmons.

In July 2009, new additions were made to the JCPenney young men's department, including an expansion of their private brand Decree (previously exclusively a juniors clothing line) and the introduction of more skate/surf-oriented clothing, including Rusty, RS by Ryan Sheckler and 3rd Rail. In August 2009, Albert Gonzalez's defense lawyer announced JCPenney was a victim of the computer hacker, although JCPenney stated that no customers' credit card information had been stolen. In September 2010, JCPenney had joined Facebook to help promote their "Care, Share, Win" campaign. Since 1999, JCPenney has donated $100 million to after school care. Fans of JCPenney on Facebook can help decide which school will receive the next million dollars.

In 2009, JCPenney reached an agreement with Seattle's Best Coffee to feature full-service cafes within leased departments inside JCPenney stores across the country. Currently, Seattle's Best Coffee are still expanding cafe locations within JCPenney locations across the country.

On January 24, 2011, JCPenney announced it would exit the catalog business and close all 19 of its catalog outlet stores. An additional seven stores, two call center facilities, and one customer decorating facility would also be closed. One of the JCPenney Outlet Stores that closed, at Franklin Mills Mall (now Philadelphia Mills Mall), in Philadelphia, PA, was replaced on March 2, 2012 by a regular JCPenney store. It was announced on March 17, 2017 that this store would be one of the 138 to close.

On February 12, 2011, The New York Times exposed the company's use of link schemes—"spamdexing"—to increase the JCPenney web site's ranking in Google search results, especially during the holiday season. Doug Pierce, an expert in online search, described the optimization as "the most ambitious attempt to game Google's search results that he has ever seen." Ultimately, Google took retaliatory action and drastically reduced the visibility of JCPenney in searches. Although the retailer denied any involvement, it fired its search engine consulting firm, SearchDex.

In June 2011, JCPenney announced that Ron Johnson, who had led Apple retail stores in a period of high growth, became the company's new CEO. In October 2011, JCPenney sold the 15 remaining catalog outlet stores to SB Capital Group. These stores will remain open then transition to JC's 5 Star Outlets. On December 7, 2011, JCPenney announced the acquisition of 16.6 percent of Martha Stewart Living Omnimedia stock. JCPenney plans to put "mini-Martha Stewart shops" in many of its stores in 2013, as well as starting a website together.

In January 2012, the company's chief operating officer at the time, Michael Kramer, revealed to The Wall Street Journal that more than 30 percent of the bandwidth of JCPenney's headquarters was used for the viewing of YouTube videos during that month alone. Kramer consequently laid off 1,600 employees to change the company's workplace culture.

On February 1, 2012, JCPenney began a new pricing method, with "Every Day" prices on most days reflecting what used to be sale prices, "Monthly Value" for certain items every month in place of sales, and "Best Price" the first and third Fridays of each month, tied to paydays. Prices would also not end in 9 or 7, instead using whole figures when pricing items. The changes in the stores include a focus on the mini-stores such as those for Martha Stewart products.

In April 2012, the company announced plans to trim its workforce, laying off nearly 13% of its home office staff in Dallas, and closing a call center in Pittsburgh. Many managers, supervisors and long-time employees were let go on April 30, 2012. In June 2012, the company announced that Michael Francis, the company's president, was leaving the company, after only eight months on the job, effective immediately. In July 2012, the company announced that it was laying off 350 more workers at its headquarters.

In August 2012, JCPenney began rolling out a Shops strategy in stores. The shops are described as stores-within-a-store, planning to eventually roll out 100 shops in 683 stores. The first shops include Levi's, the Original Arizona Jean Co., and i jeans by Buffalo. That month, the company posted a second quarter comparable-store loss of 22%, with internet sales dropping 33%. At an analyst meeting in New York the same day, Johnson said, "I'm completely convinced that our transformation is on track." JCPenney's stock rose 5.9% on Johnson's comments at the analyst meeting, the largest single-day stock increase since late January 2012.

Fourth quarter sales for JCPenney, in 2012, were poor. Sales were off 28.4% from a year earlier, same store sales were down 32%. Strategic choices made by Johnson a year earlier, including the change in pricing strategy, were being called into question.

It was announced in April 2012 that Nickelson Wooster would become the creative director for JCPenney menswear. Wooster stated in an interview with Esquire that his influence on the brand would begin with spring menswear available as of February 2013.

On April 8, 2013, Johnson was fired from JCPenney after 17 months with the company. Mike Ullman, the retailer's former CEO, was announced as his replacement shortly afterwards—the official statement claimed that Ullman was "well-positioned to quickly analyze the situation JCPenney faces and take steps to improve the company's performance."

In August 2013, William A. Ackman, of Pershing Square Capital Management, continued his efforts to remove Thomas Engibous, the company's Chairman of the Board of Directors. However, Ackman resigned from the board on August 12, 2013 and two new directors were subsequently appointed to the board, one of whom is former Macy's vice chairman Ronald Tysoe. In his statement, Ackman stated:

During my time on the JCPenney Board of Directors, I have always advocated for what I believe to be in the best interests of the Company—its stockholders, employees and others. At this time, I believe that the addition of two new directors and my stepping down from the Board is the most constructive way forward for JCPenney and all other parties involved.

On September 26, 2013, JCPenney, with Goldman Sachs as the sole underwriter, announced plans to issue 84 million shares of its stock. The move stood in contrast with CEO Mike Ullman's remarks from earlier that day, whereby he did not foresee "conditions for the rest of the year that would warrant raising liquidity."

During a November 2013 conference call to Wall Street analysts, Ullman announced that JCP is "restoring initial markups necessary to support the return [to a] promotional department store strategy" with "gross margins, currently 29.5 percent of sales versus 32.5 percent a year ago, were lower due to the impact of clearance sales to eliminate inventory overhang and to transition back to the promotional pricing strategy the company is known for". Ullman is removing the radio frequency identification technology and returning to security tags because shrinkage has "added 100 basis points on margins in the third quarter". Various analysts have mixed reviews of JCP's future.

On December 1, 2013, J.C. Penney was replaced by Allegion in the S&P 500 Index. S&P cited J.C Penney's 37% fall in market value to $2.7 billion (equivalent to $2.78 billion in 2017) was "more representative of the mid-cap market." J.C. Penney replaced Aéropostale from the S&P MidCap 400 Index.

In 2013, Soros Fund Management sold over 19 million JCP shares after only owning them for a few months.

On January 15, 2014, J.C. Penney announced it is closing 33 underperforming stores and laying off 2,000 employees. CEO Mike Ullman explained in a news release, "As we continue to progress toward long-term profitable growth, it is necessary to reexamine the financial performance of our store portfolio and adjust our national footprint accordingly."

J.C. Penney's stock has continued its decline until their first quarter results in 2014 showed signs of improvement, and sent the share value back into the double digits.

In October 2014, it was announced that the company would be tapping former Home Depot executive Marvin Ellison to take on the role of CEO starting in November 2014.

In January 2015, it was announced that JCPenney would close 39 underperforming stores nationwide and layoff 2,250 employees. That same year, the company announced that it was liquidating its The Foundry Big & Tall Supply Co. chain of standalone clothing stores.

In January 2016, J.C. Penney announced plans to relaunch its business of selling major appliances for kitchens and laundry rooms. The company moved away from selling major appliances in 1983, but it now plans to return to this business in an effort to target a wave of millennials who are buying first-time homes. In February 2016, J. C. Penny launched its Support Center for U.S. - J. C. Penny Services India Private Limited in Bangalore, India.

In February 2017, J.C. Penney announced that it would shutter two distribution centers and up to 140 underperforming stores as it wrestles with disappointing sales. The company also plans to offer buyouts for roughly 6,000 employees. On March 17, 2017 J.C. Penney released a list of 138 locations that would close by the end of June 2017. By closing stores and distribution facilities, J.C. Penney will redirect resources to help expand its store-in-store Sephora boutiques, and add Nike and Adidas boutiques, similar to what Macy's has done with Finish Line, Lids and LensCrafters.

In June 2008, an ad called "Speed Dressing" emerged ending with the JCPenney logo and slogan "Every Day Matters". The ad won a prize at the Cannes Lions International Advertising Festival. The ad was criticized for seeming to promote teen sex. JCPenney denied that the ad was theirs and their advertising agency Saatchi & Saatchi reported that it had been created by a third party vendor. It was entered in the competition by Epoch Films, who declined to comment. Marketing expert John Tantillo advised that the company distance itself from the commercial and also shed the publicity it engendered.

Penney's logo used from 1963 to 1971.

Current JCPenney logo, originally used from 1971 to 2011 and reintroduced in 2013.

JCPenney box logo 2000–2005

Alternate JCPenney logo used on a few stores, used from 2011 until 2012.

JCPenney logo used from 2012 until 2014

J.C. Penney introduced its own private brands when some suppliers denied access to the expected inventories. Some of J.C.Penney brands are a.n.a, Worthington, St. John's Bay, The Original Arizona Jean Company, Ambrielle, Stafford, J. Ferrar (JF), Xersion, and JCPenney Home™.

Q reports

Period Date Adjusted Actuals EPS GAAP EPS
Q1 2020 2020-05-19 0.00 0.00
Q4 2019 2020-02-27 0.13 0.08
Q3 2019 2019-11-15 -0.30 -0.29
Q2 2019 2019-08-15 -0.18 -0.15
Q1 2019 2019-05-21 -0.46 -0.48
Q4 2018 2019-02-28 0.18 0.24
Q3 2018 2018-11-15 -0.52 -0.48

Ratings

2016-07-06 Reiterated Rating Argus Hold
2016-06-28 Reiterated Rating Robert W. Baird Outperform
2016-06-27 Reiterated Rating B. Riley Buy $15.00
2016-06-13 Reiterated Rating B. Riley Buy $15.00
2016-05-26 Upgrade Robert W. Baird Neutral to Outperform $12.00
2016-05-23 Lower Price Target Miller Tabak Buy $17.00 to $13.00
2016-05-22 Reiterated Rating B. Riley Buy $15.00
2016-05-17 Reiterated Rating Goldman Sachs Sell
2016-05-17 Lower Price Target Miller Tabak Buy $17.00 to $13.00
2016-05-17 Reiterated Rating B. Riley Buy $15.00
2016-05-17 Reiterated Rating Goldman Sachs Group Inc. Sell
2016-05-16 Lower Price Target Citigroup Inc. Neutral $9.00 to $8.00
2016-05-16 Upgrade Robert W. Baird Neutral to Outperform $11.00 to $12.00
2016-05-16 Lower Price Target Morgan Stanley Underweight $8.00 to $7.50
2016-05-16 Reiterated Rating Sterne Agee CRT Buy
2016-05-14 Reiterated Rating Cowen and Company Market Perform $11.50 to $9.00
2016-05-12 Reiterated Rating B. Riley Buy $16.50
2016-05-10 Initiated Coverage Jefferies Group Hold $9.00
2016-05-06 Lower Price Target JPMorgan Chase & Co. Neutral $10.00 to $7.00
2016-04-13 Reiterated Rating Morgan Stanley Sell
2016-04-04 Upgrade Northcoast Research Neutral to Buy
2016-03-31 Reiterated Rating Piper Jaffray Overweight $20.00
2016-03-31 Reiterated Rating Piper Jaffray Cos. Overweight $20.00
2016-03-28 Boost Price Target Goldman Sachs Sell $6.00 to $9.00
2016-03-11 Boost Price Target Deutsche Bank Buy $12.00 to $14.00
2016-03-11 Boost Price Target Deutsche Bank AG Buy $12.00 to $14.00
2016-03-08 Reiterated Rating Piper Jaffray Overweight $20.00
2016-03-08 Initiated Coverage Miller Tabak Buy $17.00
2016-03-04 Reiterated Rating B. Riley Buy $16.50
2016-03-03 Upgrade Evercore ISI Hold to Buy $8.00 to $15.00
2016-03-02 Reiterated Rating Credit Suisse Hold $7.00
2016-03-02 Reiterated Rating Oppenheimer Hold
2016-03-02 Reiterated Rating Oppenheimer Holdings Inc. Hold
2016-03-02 Reiterated Rating Credit Suisse Group AG Hold $7.00
2016-03-01 Boost Price Target Morgan Stanley Underweight $6.00 to $8.00
2016-02-29 Reiterated Rating Deutsche Bank Buy
2016-02-29 Boost Price Target Robert W. Baird Neutral $9.00 to $11.00
2016-02-29 Lower Price Target Nomura Neutral $10.00 to $9.00
2016-02-29 Boost Price Target Telsey Advisory Group Outperform $10.00 to $12.00
2016-02-29 Lower Price Target Nomura Holdings Inc. Neutral $10.00 to $9.00
2016-02-28 Reiterated Rating B. Riley Buy $12.50
2016-02-27 Reiterated Rating Robert W. Baird Hold $9.00 to $11.00
2016-02-26 Reiterated Rating Piper Jaffray Overweight $19.00 to $20.00
2016-02-26 Upgrade Craig Hallum Sell to Hold
2016-02-23 Reiterated Rating B. Riley Buy $12.50
2016-02-22 Initiated Coverage Cowen and Company Market Perform $8.00
2016-02-20 Reiterated Rating Robert W. Baird Neutral $9.00
2016-02-14 Reiterated Rating Deutsche Bank Buy
2016-02-10 Reiterated Rating B. Riley Buy $12.50
2016-02-02 Reiterated Rating Piper Jaffray Top Pick $18.00
2016-01-29 Upgrade Credit Suisse Underperform to Neutral $6.82 to $7.00
2016-01-25 Upgrade OTR Global Neutral
2016-01-09 Reiterated Rating B. Riley Buy $12.50
2016-01-08 Upgrade S&P Equity Research Hold to Buy
2016-01-08 Reiterated Rating Robert W. Baird Hold
2016-01-05 Upgrade Citigroup Inc. Sell to Neutral
2015-12-10 Upgrade Nomura Reduce to Neutral $8.00 to $9.00
2015-12-03 Reiterated Rating Evercore ISI Sell
2015-11-22 Reiterated Rating B. Riley Buy $12.50
2015-11-20 Reiterated Rating Buckingham Research Buy $12.00
2015-11-17 Reiterated Rating B. Riley Buy $12.50
2015-11-12 Reiterated Rating B. Riley Buy $12.50
2015-11-11 Reiterated Rating Deutsche Bank Buy $12.00
2015-10-09 Reiterated Rating Deutsche Bank Buy $12.00
2015-10-07 Initiated Coverage Citigroup Inc. Sell $7.00
2015-09-28 Upgrade Sterne Agee CRT Neutral to Buy $13.00
2015-09-21 Reiterated Rating Credit Suisse Underperform $7.00
2015-09-17 Initiated Coverage MKM Partners Buy
2015-09-14 Reiterated Rating Piper Jaffray Overweight $17.00
2015-08-31 Boost Price Target Evercore ISI Hold to Buy $8.94 to $12.00
2015-08-31 Upgrade Deutsche Bank Hold to Buy $10.00 to $12.00
2015-08-27 Boost Price Target Imperial Capital Underperform $3.00 to $5.00
2015-08-22 Initiated Coverage B. Riley Buy $12.50
2015-08-17 Reiterated Rating Morgan Stanley Underweight $6.00
2015-08-17 Boost Price Target BMO Capital Markets Market Perform $8.00 to $9.00
2015-08-17 Reiterated Rating Piper Jaffray Buy $15.00 to $17.00
2015-08-17 Initiated Coverage B. Riley Buy to Buy $12.50 to $12.50
2015-08-16 Reiterated Rating Deutsche Bank Hold
2015-08-16 Reiterated Rating Sterne Agee CRT Hold
2015-08-14 Reiterated Rating Deutsche Bank Hold $9.00 to $10.00
2015-08-05 Upgrade Evercore ISI Sell to Hold
2015-08-04 Reiterated Rating Piper Jaffray Buy $15.00
2015-08-02 Reiterated Rating Oppenheimer Hold
2015-07-22 Upgrade Buckingham Research Neutral to Buy $9.00 to $12.00
2015-07-08 Reiterated Rating Piper Jaffray Buy $15.00
2015-06-25 Reiterated Rating Piper Jaffray Positive
2015-06-11 Reiterated Rating Piper Jaffray Positive $15.00
2015-06-04 Downgrade Credit Suisse Market Weight to Underweight
2015-05-16 Reiterated Rating Citigroup Inc. Market Perform
2015-05-16 Reiterated Rating Credit Suisse Underperform $7.00
2015-05-15 Reiterated Rating Deutsche Bank Hold $9.00
2015-05-15 Upgrade BMO Capital Markets Underperform to Market Perform $8.00 to $8.04
2015-05-14 Boost Price Target Piper Jaffray Overweight $14.00 to $15.00
2015-05-14 Reiterated Rating Telsey Advisory Group Outperform $10.00
2015-05-12 Reiterated Rating Sterne Agee CRT Neutral $8.50
2015-04-15 Initiated Coverage Buckingham Research Hold $8.00
2015-04-14 Set Price Target Deutsche Bank Hold $9.00
2015-03-31 Boost Price Target JPMorgan Chase & Co. Neutral $8.00 to $10.00
2015-03-31 Boost Price Target Piper Jaffray Overweight $13.00 to $14.00
2015-03-09 Reiterated Rating Piper Jaffray Overweight $14.00 to $13.00
2015-03-02 Reiterated Rating Sterne Agee CRT Neutral
2015-02-27 Reiterated Rating Deutsche Bank Hold $9.00
2015-02-24 Reiterated Rating Piper Jaffray Top Pick
2015-02-13 Reiterated Rating Deutsche Bank Buy
2015-02-02 Initiated Coverage Evercore ISI Sell
2015-01-07 Boost Price Target Deutsche Bank Hold $8.00 to $9.00
2015-01-07 Set Price Target Goldman Sachs Sell $5.50
2015-01-07 Boost Price Target Piper Jaffray Top Pick $11.00 to $12.00
2014-12-03 Downgrade Goldman Sachs Neutral to Sell $7.39 to $5.50
2014-11-13 Lower Price Target Morgan Stanley Underweight $7.50 to $5.50
2014-10-27 Lower Price Target Deutsche Bank $8.00
2014-10-10 Downgrade Maxim Group Hold to Sell $4.00
2014-10-09 Reiterated Rating Buckingham Research Neutral $9.00 to $8.00
2014-10-09 Lower Price Target Goldman Sachs $6.00
2014-10-09 Downgrade Craig Hallum Hold to Sell $10.00
2014-09-05 Boost Price Target Imperial Capital Underperform $2.50 to $3.00
2014-08-28 Downgrade BTIG Research Buy to Neutral
2014-08-25 Reiterated Rating JPMorgan Chase & Co. Positive
2014-08-15 Reiterated Rating Credit Suisse Underperform to Neutral $7.00
2014-08-11 Upgrade Craig Hallum Sell to Hold $10.00
2014-05-20 Downgrade Wells Fargo & Co. Market Perform to Underperform $6.00 to $5.00
2014-05-20 Downgrade Wells Fargo Market Perform to Underperform $6.00 to $5.00
2014-05-16 Boost Price Target Deutsche Bank Hold $6.00 to $10.00
2014-05-16 Set Price Target Nomura $5.00 to $8.00
2014-05-16 Reiterated Rating Morgan Stanley Underweight $4.00
2014-05-16 Reiterated Rating Sterne Agee CRT Neutral
2014-05-16 Reiterated Rating Piper Jaffray Positive
2014-05-07 Upgrade Citigroup Inc. Sell to Neutral $9.00 to $4.00
2014-04-10 Upgrade Belus Capital Sell to Hold $9.00
2014-04-10 Upgrade Citigroup Inc. Sell to Hold $9.00
2014-03-31 Reiterated Rating Telsey Advisory Group $15.00
2014-03-11 Upgrade Citigroup Inc. Neutral to Buy $7.50 to $11.00
2014-02-27 Boost Price Target Citigroup Inc. Neutral $6.50 to $7.50
2014-02-27 Upgrade Wells Fargo & Co. Underperform to Market Perform $7.00 to $6.00
2014-02-27 Upgrade Wells Fargo Underperform to Market Perform $7.00 to $6.00
2014-02-19 Initiated Coverage Citigroup Inc. Sell to Neutral $6.50
2014-02-12 Initiated Coverage Nomura Reduce to Reduce $5.00
2014-02-07 Lower Price Target Imperial Capital Underperform to Underperform $5.00 to $2.50
2014-02-05 Lower Price Target Morgan Stanley Underweight $6.00 to $4.00
2014-02-04 Reiterated Rating Deutsche Bank In-Line
2014-01-17 Initiated Coverage Craig Hallum Sell
2014-01-16 Reiterated UBS Sell $7 to $5
2014-01-16 Reiterated Rating Maxim Group Hold
2014-01-16 Lower Price Target Goldman Sachs $7.00 to $6.00
2014-01-09 Upgrade Piper Jaffray Neutral to Overweight $11.00
2014-01-08 Reiterated Rating Wells Fargo & Co. Underperform
2014-01-08 Reiterated Rating Wells Fargo Underperform
2013-12-19 Lower Price Target Goldman Sachs $9.50
2013-12-04 Reiterated Rating Wells Fargo & Co. Underperform
2013-12-04 Reiterated Rating Deutsche Bank Hold
2013-12-04 Reiterated Rating Goldman Sachs Neutral $10.00 to $11.00
2013-12-04 Reiterated Rating Wells Fargo Underperform
2013-11-25 Boost Price Target Imperial Capital Underperform $1.00 to $5.00
2013-11-21 Reiterated Rating Goldman Sachs Neutral $10.00
2013-11-20 Reiterated Rating Oppenheimer Hold $7.00 to $8.00
2013-11-08 Reiterated Rating Deutsche Bank Hold
2013-10-24 Lower Price Target Oppenheimer Market Perform $9.00 to $7.00
2013-10-22 Lower Price Target Deutsche Bank Hold $12.00 to $6.00
2013-10-21 Lower Price Target Imperial Capital Underperform $5.00 to $1.00
2013-10-09 Lower Price Target Telsey Advisory Group Not Rated $20.00 to $15.00
2013-10-09 Reiterated Rating Goldman Sachs Neutral $10.00 to $9.00
2013-10-08 Reiterated Rating Deutsche Bank Hold
2013-10-08 Downgrade Sterne Agee CRT Buy to Neutral $18.00 to $9.00
2013-10-01 Lower Price Target Oppenheimer Market Perform $15.00 to $9.00
2013-10-01 Reiterated Rating Imperial Capital Underperform $8.00 to $5.00
2013-10-01 Lower Price Target Barclays Overweight to Equal Weight $20.00 to $10.00
2013-10-01 Downgrade Argus Buy to Hold
2013-09-30 Downgrade Maxim Group Buy to Hold
2013-09-30 Lower Price Target Robert W. Baird $16.00 to $10.00
2013-09-30 Lower Price Target JPMorgan Chase & Co. Neutral $13.00 to $8.00
2013-09-27 Reiterated Deutsche Bank Hold $15 to $12
2013-09-27 Reiterated Rating BTIG Research Buy $22.00 to $11.00
2013-09-27 Lower Price Target Goldman Sachs $14.00 to $10.00
2013-09-27 Downgrade Buckingham Research Buy to Neutral
2013-09-26 Reiterated Rating Wells Fargo & Co. Underperform
2013-09-26 Reiterated Rating Deutsche Bank Hold $15.00 to $12.00
2013-09-26 Set Price Target Citigroup Inc. Sell $11.00 to $7.00
2013-09-26 Reiterated Rating Wells Fargo Underperform
2013-09-25 Reiterated Rating Maxim Group Buy to Buy $27.00 to $22.00
2013-09-24 Initiated Coverage Goldman Sachs Underperform
2013-08-05 Reiterated Imperial Capital Underperform $10 to $8
2013-05-20 Upgrade Maxim Group Hold to Buy $16.50 to $27
2013-05-17 Reiterated Deutsche Bank Hold $17 to $18
2013-05-08 Upgrade Maxim Group Sell to Hold $10 to $16.50
2013-04-29 Initiated Imperial Capital Underperform $11
2013-03-06 Downgrade Oppenheimer Outperform to Perform
2013-02-28 Reiterated UBS Sell $13 to $10
2016-07-06 Reiterated Rating Argus Hold
2016-06-28 Reiterated Rating Robert W. Baird Outperform
2016-06-27 Reiterated Rating B. Riley Buy $15.00
2016-06-13 Reiterated Rating B. Riley Buy $15.00
2016-05-26 Upgrade Robert W. Baird Neutral to Outperform $12.00

There is presents forecasts of rating agencies and recommendations for investors about this ticker

Funds

In JCP 1 funds of 2213 total. Show all

Fund name Ticker shares
Keel Point Advisors, LLC 54000

Major Shareholders

Name Relationship Total Shares Holding stocks
ROTH STEVEN 2.03%  (6184610) ALX / JCP / UE / VNO /
VORNADO REALTY TRUST 10% Owner (3) 2.03%  (6184610) JCP / VNO /
Ellison Marvin R Pres. & CEO-Designee 0.93%  (2845487) FDX / HD / HRB / JCP /
ULLMAN MYRON E III Chief Executive Officer 0.42%  (1273424) JCP / PZN / SBUX / TCO /
Kramer Michael W Chief Operating Officer 0.29%  (872405) JCP /
TERUEL JAVIER G 0.17%  (532324) JCP / NLSN / SBUX /
RECORD EDWARD J EVP, CFO 0.15%  (471738) JCP / SSI /
Amend Michael EVP, Omnichannel 0.15%  (448811) JCP /
Dhillon Janet EVP, General Counsel and Sec. 0.11%  (338437) BURL / JCP /
Risch Therace EVP, Chief Information Officer 0.11%  (334352) JCP /
McFarland Joseph Michael EVP, Stores 0.10%  (312906) JCP /
Robbins Michael EVP, Supply Chain 0.09%  (270323) JCP /
Evanson Brynn EVP, HR 0.09%  (270074) JCP /
Tighe John Joseph III EVP, Chief Merchant 0.08%  (257474) JCP /
Stone West Mary E 0.08%  (244550) HAS / HSY / JCP / MDLZ /
ENGIBOUS THOMAS J 0.06%  (169612) JCP /
ROBERTS LEONARD H 0.05%  (150582) JCP / RCII /
TURNER R GERALD 0.05%  (144246) JCP /
Davis Jeffrey A. EVP, Chief Financial Officer 0.05%  (142283) DRI / JCP /
Link Janet EVP, General Counsel 0.05%  (140128) JCP / SWH /
TYSOE RONALD W 0.04%  (119690) CTAS / JCP / PZN / ROIC / SNI / TCO /
BARRETT COLLEEN C 0.03%  (95313) JCP /
SADOVE STEPHEN I 0.03%  (90328) CL / JCP / PK / RT /
Raines Julian Paul 0.03%  (81639) AAP / GME / JCP /
Owens B Craig 0.03%  (81345) ATR / CPB / DF / JCP / PLL /
Drexler Andrew SVP, CAO and Controller 0.03%  (76829) GNC / JCP /
Grebstein Marci EVP, Chief Marketing Officer 0.02%  (75980) JCP /
Laverty David S EVP, CIO 0.02%  (71573) JCP /
FOSTER KENT B 0.02%  (69956) JCP /
Brown Paul J 0.02%  (68123) CLAC / HRB / JCP /
Ginsberg Amanda 0.02%  (66566) CRCM / JCP /
Treadway Brandy L SVP, General Counsel 0.02%  (61094) JCP /
Miller Dennis P SVP, Controller 0.02%  (59988) JCP /
PAYNE LISA A 0.02%  (55452) JCP / MAS / ROK / TCO /
Plunkett Debora A 0.01%  (38603) JCP /
Lucas Wonya Y 0.01%  (33269) JCP /
LAYBOURNE GERALDINE B 0.01%  (29656) JCP / SYMC /