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Alliance Data Systems Corporation
Type
Public
Traded as
  • NYSE: ADS
  • S&P 500 component
Industry Loyalty marketing services
Founded December 2, 1996
Headquarters Plano, Texas, United States
Area served
USA, Canada
Key people
Ed Heffernan, President and CEO
Products Air Miles
Revenue Increase US$7.138 billion (2016)
Operating income
Increase US$1.265 billion (2016)
Net income
Decrease US$515.8 million (2016)
Total assets Increase US$25.51 billion (2016)
Total equity Decrease US$1.658 billion (2016)
Number of employees
17,000 (2017)
Subsidiaries LoyaltyOne
Epsilon
Alliance Data Retail Services
Website alliancedata.com

Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.

Alliance Data was formed from the December 1996 merger of two entities: J.C. Penney's credit card processing unit and The Limited's credit card bank operation, named World Financial Network National Bank.

In August 1998, Alliance Data acquired LoyaltyOne, then-branded The Loyalty Group Canada, for $250 million. The deal gave Alliance Data two valuable business enhancements, Canada's Air Miles Rewards Program and the company behind the popular Air Miles program, LoyaltyOne.

In May 2007, Alliance Data and The Blackstone Group, a private equity firm, announced plans for Alliance Data to be acquired by The Blackstone Group. In April 2008, Alliance Data terminated the merger agreement with Blackstone Affiliates.

Ed Heffernan was promoted to president and CEO of Alliance Data in February 2009, after being with the company since 1998.

Card Services is a provider of integrated credit and marketing services including private label, co-branded and commercial credit card programs. Alliance Data Card Services manages over 135 card programs for retail brands such as Victoria’s Secret, J.Crew, Eddie Bauer, Buckle, HSN, Pottery Barn and Pier 1 Imports.

In 2011, Alliance Data, in partnership with NICE Systems, was honored with the Operational Leadership Award for its customer care centers by Ventana Research.

Alliance Data Card Services maintains two banks to manage the funding and receivables for its clients' credit programs. In September 2012, the banks rebranded their names from WFNNB (World Financial Network [National] Bank) and WFCB (World Financial Capital Bank) to both operate under the Comenity name, as Comenity Bank and Comenity Capital Bank, respectively.

LoyaltyOne, located in Canada, provides loyalty marketing programs for North American brands in the retail, financial services, grocery, petroleum, travel, and hospitality industries.

Five businesses make up the LoyaltyOne: Air Miles national reward program, in which approximately two-thirds of Canadian households participate; Colloquy; LoyaltyOne Consulting; Precima; and Squareknot.

Hewitt Associates named LoyaltyOne in their "2014 List of the 50 Best Employers in Canada."

Epsilon provides a broad range of loyalty marketing services spanning database marketing, direct mail, email marketing, web development, loyalty programs, analytics, data services, strategic consulting and creative services, among others.

Ad Age has ranked Epsilon among the top marketing services firms and direct marketing agencies for several years, and Epsilon has the distinction as being the Top US Agency From All Disciplines and Top US CRM/Direct Marketing Agencies for 2012. It sends billions of permission-based emails every year. Acquired by Epsilon in 2011, Aspen Marketing Services is a marketing services agency headquartered in Chicago, Illinois with locations in the United States and Canada. In 2012, Epsilon reached an agreement to acquire the Hyper Marketing (“HMI”) group of companies, the largest privately held digital marketing services agencies in the United States, for about $460 million.

In March 2011, Epsilon detected unauthorized access to its email database, resulting in the theft of email addresses of its clients' customers.

In late February 2013, Facebook announced partnerships with four companies, including Epsilon, to help reshape its targeted advertising strategy.

Because of Epsilon’s growth over the past several years, the company relocated its headquarters to the former Nokia regional headquarters space in Las Colinas, Texas, near Dallas.

In March 2014, 60 Minutes interviewed Bryan Kennedy, chairman and CEO of Epsilon, as part of its segment, The Data Brokers: Selling your personal information.

In 2010 Epsilon failed to heed warnings to secure data. In March 2011 it was discovered that email addresses from customers of 50 client companies were stolen. The company quickly notified people of the breach. In June 2011 company executives were called before congress.

News

Alliance Data Systems Corporation -4.25% (financial)

Q reports

Period Date Adjusted Actuals EPS GAAP EPS
Q4 2020 2021-01-28 Future report Set alerts
Q3 2020 2020-10-22 Future report Set alerts
Q2 2020 2020-07-23 1.86 0.81
Q1 2020 2020-04-23 0.75 0.63
Q4 2019 2020-01-30 4.12 2.74
Q3 2019 2019-10-24 5.05 2.41
Q2 2019 2019-07-18 3.83 2.69
Q1 2019 2019-04-25 3.72 3.36
Q4 2018 2019-02-07 7.04 4.67
Q3 2018 2018-10-18 6.26 5.25

Ratings

2016-07-12 Reiterated Rating William Blair Outperform
2016-07-07 Lower Price Target Barclays PLC Overweight $280.00 to $240.00
2016-06-07 Reiterated Rating Credit Suisse Hold $227.00
2016-06-07 Reiterated Rating Credit Suisse Group AG Hold $227.00
2016-04-26 Initiated Coverage Susquehanna Neutral $228.00
2016-04-22 Lower Price Target Pacific Crest Overweight $300.00 to $250.00
2016-04-19 Boost Price Target Credit Suisse Neutral $225.00 to $227.00
2016-04-17 Reiterated Rating Robert W. Baird Hold
2016-04-12 Boost Price Target Goldman Sachs $242.00 to $243.00
2016-04-12 Boost Price Target Goldman Sachs Group Inc. $242.00 to $243.00
2016-04-11 Reiterated Rating Piper Jaffray Buy $276.00 to $285.00
2016-04-11 Reiterated Rating Piper Jaffray Cos. Buy $276.00 to $285.00
2016-03-28 Reiterated Rating Deutsche Bank Buy
2016-03-28 Reiterated Rating Deutsche Bank AG Buy
2016-03-16 Lower Price Target Goldman Sachs Neutral $244.00 to $242.00
2016-03-16 Lower Price Target BMO Capital Markets Outperform $300.00 to $280.00
2016-02-26 Lower Price Target Goldman Sachs Neutral $250.00 to $244.00
2016-02-17 Lower Price Target RBC Capital Outperform $287.00 to $275.00
2016-02-17 Lower Price Target Royal Bank Of Canada Outperform $287.00 to $275.00
2016-02-15 Initiated Coverage Jefferies Sell to Buy $180.45 to $240.00
2016-02-15 Initiated Coverage Jefferies Group Sell to Buy $180.45 to $240.00
2016-02-12 Initiated Coverage Jefferies Group Buy
2016-01-30 Lower Price Target RBC Capital Outperform $355.00 to $287.00
2016-01-29 Reiterated Rating JMP Securities Buy $330.00 to $260.00
2016-01-29 Lower Price Target SunTrust Buy $350.00 to $300.00
2016-01-29 Reiterated Rating Stephens Overweight $350.00 to $275.00
2016-01-29 Lower Price Target Raymond James Outperform $246.00
2016-01-29 Lower Price Target Pacific Crest $340.00 to $300.00
2016-01-29 Lower Price Target Keefe, Bruyette & Woods $349.00 to $294.00
2016-01-29 Lower Price Target Goldman Sachs Neutral $290.00 to $250.00
2016-01-29 Lower Price Target Evercore ISI Buy $292.00
2016-01-29 Lower Price Target Dougherty & Co Buy $400.00 to $360.00
2016-01-29 Lower Price Target Deutsche Bank Buy $341.00 to $291.00
2016-01-29 Lower Price Target Credit Suisse $307.00 to $235.00
2016-01-29 Lower Price Target SunTrust Banks Inc. Buy $350.00 to $300.00
2016-01-29 Lower Price Target Raymond James Financial Inc. Outperform $246.00
2016-01-28 Reiterated Rating William Blair Buy
2016-01-24 Lower Price Target RBC Capital Outperform $355.00 to $287.00
2016-01-20 Reiterated Rating William Blair Outperform
2016-01-05 Boost Price Target Barclays Overweight $325.00 to $350.00
2016-01-05 Boost Price Target Barclays PLC Overweight $325.00 to $350.00
2015-12-17 Initiated Coverage Sterne Agee CRT Buy $320.00
2015-12-10 Initiated Coverage Credit Suisse Neutral $307.00
2015-11-25 Upgrade Piper Jaffray Neutral to Overweight $305.00 to $352.00
2015-10-23 Reiterated Rating Deutsche Bank Buy
2015-10-15 Reiterated Rating Deutsche Bank Buy
2015-09-30 Initiated Coverage Cowen and Company Outperform $327.00
2015-09-28 Reiterated Rating RBC Capital Outperform $328.00
2015-09-22 Reiterated Rating Deutsche Bank Buy
2015-08-20 Upgrade Stifel Nicolaus Hold to Buy $330.00
2015-08-14 Upgrade JPMorgan Chase & Co. Neutral to Overweight $291.00 to $328.00
2015-08-09 Reiterated Rating Deutsche Bank Buy $341.00
2015-05-18 Reiterated Rating Cowen and Company Outperform $320.00
2015-04-21 Boost Price Target Nomura Buy $315.00 to $335.00
2015-04-21 Boost Price Target Nomura Holdings Inc. Buy $315.00 to $335.00
2015-04-17 Reiterated Rating Deutsche Bank Buy $341.00
2015-04-17 Set Price Target JMP Securities Buy $300.00 to $330.00
2015-04-17 Set Price Target Keefe, Bruyette & Woods Buy $337.00 to $349.00
2015-04-16 Set Price Target Robert W. Baird Hold $285.00 to $295.00
2015-04-09 Reiterated Rating Deutsche Bank Buy $341.00
2015-04-06 Set Price Target JPMorgan Chase & Co. Hold $282.00 to $280.00
2015-03-19 Reiterated Rating Deutsche Bank Buy $341.00
2015-02-26 Boost Price Target Deutsche Bank Buy $341.00
2015-02-06 Reiterated Rating Deutsche Bank Buy $341.00
2015-02-06 Reiterated Rating Citigroup Inc. Hold $315.00 to $305.00
2015-01-26 Boost Price Target Deutsche Bank Buy $330.00 to $341.00
2015-01-16 Boost Price Target Citigroup Inc. Neutral $279.00 to $315.00
2015-01-15 Reiterated Rating JPMorgan Chase & Co. Hold $290.00 to $282.00
2015-01-12 Boost Price Target Barclays Overweight $320.00 to $325.00
2015-01-08 Boost Price Target Pacific Crest Outperform $305.00 to $340.00
2014-12-23 Reiterated Rating Wells Fargo & Co. Outperform
2014-12-23 Reiterated Rating Wells Fargo Outperform
2014-12-09 Boost Price Target Keefe, Bruyette & Woods Market Perform $334.00 to $337.00
2014-10-17 Reiterated Rating Citigroup Inc. Neutral $290.00 to $279.00
2014-10-06 Reiterated Rating Deutsche Bank Buy $330.00
2014-09-25 Reiterated Rating Nomura Buy $315.00 to $310.00
2014-09-12 Reiterated Rating Deutsche Bank Buy $330.00
2014-09-12 Lower Price Target Robert W. Baird $287.00 to $275.00
2014-09-08 Reiterated Rating JMP Securities Market Outperform $310.00 to $300.00
2014-08-20 Boost Price Target SunTrust $335.00 to $350.00
2014-08-13 Reiterated Rating JPMorgan Chase & Co. Neutral $277.00 to $283.00
2014-07-18 Reiterated Rating Raymond James Outperform $285.00 to $300.00
2014-07-18 Reiterated Rating JMP Securities Market Outperform $280.00 to $310.00
2014-07-18 Reiterated Rating JPMorgan Chase & Co. Neutral $270.00 to $277.00
2014-07-18 Reiterated Rating Deutsche Bank Buy $330.00
2014-07-18 Boost Price Target Nomura Buy $300.00 to $310.00
2014-07-18 Boost Price Target Barclays Overweight $300.00 to $320.00
2014-07-18 Downgrade Robert W. Baird Outperform to Neutral $270.00 to $287.00
2014-07-15 Boost Price Target Credit Suisse $269.00 to $284.00
2014-07-10 Initiated Coverage Burke & Quick Market Perform
2014-06-27 Boost Price Target BMO Capital Markets Outperform $280.00 to $320.00
2014-06-16 Initiated Coverage Pacific Crest Outperform $305.00
2014-06-13 Boost Price Target RBC Capital Outperform $284.00 to $288.00
2014-06-02 Upgrade Nomura Neutral to Buy $242.00 to $300.00
2014-05-02 Lower Price Target Cowen and Company $300.00 to $280.00
2014-04-21 Reiterated Rating Citigroup Inc. Neutral $275.00
2014-04-21 Reiterated Rating Deutsche Bank Buy $330.00
2014-04-21 Reiterated Rating Nomura Neutral $242.00
2014-03-20 Boost Price Target Deutsche Bank Buy $265.00 to $330.00
2014-02-26 Boost Price Target Evercore ISI $290.00 to $319.00
2014-02-07 Boost Price Target BMO Capital Markets $250.00 to $280.00
2014-02-07 Boost Price Target Nomura $211.00 to $232.00
2014-02-07 Upgrade JMP Securities Outperform $250.00 to $280.00
2014-02-07 Boost Price Target SunTrust $295.00 to $300.00
2014-02-07 Boost Price Target Keefe, Bruyette & Woods $290.00 to $305.00
2014-01-21 Boost Price Target Barclays Overweight $240.00 to $300.00
2014-01-17 Boost Price Target SunTrust $265.00 to $295.00
2014-01-07 Downgrade Goldman Sachs Buy to Neutral $280.00
2013-12-16 Reiterated Rating Credit Suisse Outperform $250.00 to $269.00
2013-12-03 Initiated Coverage Evercore ISI Overweight $290.00
2013-11-06 Boost Price Target Deutsche Bank Buy $240.00 to $265.00
2013-10-23 Upgrade Raymond James Market Perform to Outperform $250.00
2013-10-18 Boost Price Target BMO Capital Markets Outperform $240.00 to $250.00
2013-10-17 Boost Price Target Cowen and Company Outperform $220.00 to $250.00
2013-10-15 Reiterated Rating BMO Capital Markets Buy $240.00
2013-10-15 Boost Price Target SunTrust Buy $220.00 to $265.00
2013-10-04 Reiterated Rating Deutsche Bank Buy $240.00
2013-10-04 Upgrade BMO Capital Markets Market Perform to Outperform $195.00 to $240.00
2013-08-16 Reiterated Barclays Overweight $208 to $220
2013-08-13 Reiterated Deutsche Bank Buy $205 to $240
2011-04-25 Reiterated JMP Securities Mkt Outperform $98 to $103
2016-07-12 Reiterated Rating William Blair Outperform
2016-07-07 Lower Price Target Barclays PLC Overweight $280.00 to $240.00
2016-06-07 Reiterated Rating Credit Suisse Hold $227.00
2016-06-07 Reiterated Rating Credit Suisse Group AG Hold $227.00
2016-04-26 Initiated Coverage Susquehanna Neutral $228.00

There is presents forecasts of rating agencies and recommendations for investors about this ticker

Major Shareholders

Name Relationship Total Shares Holding stocks
ValueAct Holdings, L.P. See Remarks 10.58%  (5877400) ADBE / ADS / ALSN / AWI / CBG / CIM / KAR / KKR / MSCI / STX / TRN / VRX /
ANDERSON BRUCE K 1.54%  (855903) ADS / MINI / PAYC / SEM /
HEFFERNAN EDWARD J President and CEO 0.43%  (241115) ADS /
MINICUCCI ROBERT A 0.23%  (125732) ADS / MINI / PAYC / SEM /
Kennedy Bryan J EVP & President, Epsilon 0.22%  (123949) ADS /
JENSEN KENNETH R 0.13%  (70016) ADS /
Miller Melisa A EVP & Pres, Retail Credit Svcs 0.06%  (35574) ADS /
HORN CHARLES L EVP & Chief Financial Officer 0.06%  (32119) ADS /
DRAPER E LINN JR 0.05%  (25807) ADS / ANR / NWE /
Pearson Bryan A EVP & President, LoyaltyOne 0.04%  (23130) ADS /
Santillan Laura SVP, Chief Acctg. Officer 0.04%  (22183) ADS /
Epperson Leigh Ann K SVP, General Counsel & Secy 0.03%  (14301) ADS /
BALLOU ROGER H 0.02%  (11429) ADS / FXCB / RCMT / UVSP /
BENVENISTE LAWRENCE M 0.02%  (11426) ADS / QUMU /
COBB D KEITH 0.02%  (9237) ADS / BBX /
Motes Joseph L III SVP, General Counsel & Secy 0.01%  (7523) ADS /

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